Most enterprise companies are terrible at user experience. Despite having a great team or agency it still doesn't turn out right. The problem is your culture and in this deck I break down what to look out for.
An in depth look at the state of digital agencies demonstrates that most will go out of business within the next several years. The few that remain will either have dramatically changed or struggle to stay alive. I discuss the future of our industry and the forces that will shape the next decade. If you work at, own or operate, work with or are thinking of starting a digital agency you should check out this presentation.
I used this deck to present some concepts from the Eric Ries book to an internal audience. This deck refers to Youtube for a video case study of Nordtrom Innovation Labs.
View from the Trenches: What Went Wrong with Our Lean Startup Program?Lean Startup Co.
Ken Durand, Ericsson, @atlideafactory
With all of the success of Lean in the startup community, this should be pretty easy to implement in the Corporate environment, right? After launching with very little to show in the way of success, the team in Ericsson’s Atlanta Idea Factory had to take a step back and evaluate what changes were necessary to implement Enterprise Lean Startup with success. One key principle had to be learned… People are an organization’s greatest asset, AND its greatest barrier to success.
An in depth look at the state of digital agencies demonstrates that most will go out of business within the next several years. The few that remain will either have dramatically changed or struggle to stay alive. I discuss the future of our industry and the forces that will shape the next decade. If you work at, own or operate, work with or are thinking of starting a digital agency you should check out this presentation.
I used this deck to present some concepts from the Eric Ries book to an internal audience. This deck refers to Youtube for a video case study of Nordtrom Innovation Labs.
View from the Trenches: What Went Wrong with Our Lean Startup Program?Lean Startup Co.
Ken Durand, Ericsson, @atlideafactory
With all of the success of Lean in the startup community, this should be pretty easy to implement in the Corporate environment, right? After launching with very little to show in the way of success, the team in Ericsson’s Atlanta Idea Factory had to take a step back and evaluate what changes were necessary to implement Enterprise Lean Startup with success. One key principle had to be learned… People are an organization’s greatest asset, AND its greatest barrier to success.
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.
Bob Dorf, serial entrepreneur and co-author of "The Startup Manual," on Lessons for Lean Leadership.
Presentation delivered at the Global Entrepreneurship Congress in Johannesburg, South Africa (March 2017).
Slides from a presentation I gave at VC CEO portfolio summit on Unlearning as we scale enterprise software startups focusing on how to think about the "next-level people" and "dance with who brung ya" adages along with thoughts on generalizing the former adage, hiring next-level people, and unlearning in general, specifically with infering false causality for success.
Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013Farina Situmorang
Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013.
A quick overview of the Lean Startup concept. The talk is done by Farina Situmorang at the Lean Startup Circle Jakarta, hosted by Comma Indonesia & Celebes Capital.
Dave Kellogg presentation to a high-growth SaaS company's All Hands meeting / speaker series in February, 2019. Discusses the key elements of making a great SaaS company, but quantitative and qualitative.
Aubrey Smith, early member of GE’s FastWorks initiative, will leverage her experience working with large, F500s on innovation transformation to talk through what it takes to drive a large-scale change within a complex enterprise. During this session, the audience will have the chance to work with expert coaches on exercises focusing on Portfolio Management (believe it or not, everyone has an innovation “portfolio” to govern) and Cultural change.
Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk ...Lean Startup Co.
David Binetti, Dinadesa , @dbinetti
Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
SaaSFest 2015: Improve Your Retention With This One ChangeDavid Cancel
The key to sustainable growth comes down to aligning your internal and external incentives with your customers.
These slides show you how to align your companies incentives and increase customer retention and satisfaction. Lessons learned from Compete, Performable, Ghostery, HubSpot and now Driftt.
Video version: https://youtu.be/OY-HebjR-bA
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
What we have put together in the following pages is a practical guide on what we have learned are essential topics. This is based on years of experience and applied knowledge in our services, which has been created to help anyone who wants to explore owning a venue, or who is already a gastronomic entrepreneur.
By Jeff Maggioncalda, CEO of Coursera
Jeff's background is phenomenal. Before joining Coursera as CEO two years ago, he co-founded Financial Engines, one of the biggest & hottest fintech companies in Silicon Valley at the time, together with the Nobel Prize in Economics winner Bill Sharpe; he then sold it for… $3B 勞
Learn what are the primary things entrepreneurs should keep in mind before starting a business/startup? Idea, Product, Team and Execution are the four crucial things for startups. Know how to deal with these 4 important factors for your startup.
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.
Bob Dorf, serial entrepreneur and co-author of "The Startup Manual," on Lessons for Lean Leadership.
Presentation delivered at the Global Entrepreneurship Congress in Johannesburg, South Africa (March 2017).
Slides from a presentation I gave at VC CEO portfolio summit on Unlearning as we scale enterprise software startups focusing on how to think about the "next-level people" and "dance with who brung ya" adages along with thoughts on generalizing the former adage, hiring next-level people, and unlearning in general, specifically with infering false causality for success.
Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013Farina Situmorang
Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013.
A quick overview of the Lean Startup concept. The talk is done by Farina Situmorang at the Lean Startup Circle Jakarta, hosted by Comma Indonesia & Celebes Capital.
Dave Kellogg presentation to a high-growth SaaS company's All Hands meeting / speaker series in February, 2019. Discusses the key elements of making a great SaaS company, but quantitative and qualitative.
Aubrey Smith, early member of GE’s FastWorks initiative, will leverage her experience working with large, F500s on innovation transformation to talk through what it takes to drive a large-scale change within a complex enterprise. During this session, the audience will have the chance to work with expert coaches on exercises focusing on Portfolio Management (believe it or not, everyone has an innovation “portfolio” to govern) and Cultural change.
Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk ...Lean Startup Co.
David Binetti, Dinadesa , @dbinetti
Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
SaaSFest 2015: Improve Your Retention With This One ChangeDavid Cancel
The key to sustainable growth comes down to aligning your internal and external incentives with your customers.
These slides show you how to align your companies incentives and increase customer retention and satisfaction. Lessons learned from Compete, Performable, Ghostery, HubSpot and now Driftt.
Video version: https://youtu.be/OY-HebjR-bA
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
What we have put together in the following pages is a practical guide on what we have learned are essential topics. This is based on years of experience and applied knowledge in our services, which has been created to help anyone who wants to explore owning a venue, or who is already a gastronomic entrepreneur.
By Jeff Maggioncalda, CEO of Coursera
Jeff's background is phenomenal. Before joining Coursera as CEO two years ago, he co-founded Financial Engines, one of the biggest & hottest fintech companies in Silicon Valley at the time, together with the Nobel Prize in Economics winner Bill Sharpe; he then sold it for… $3B 勞
Learn what are the primary things entrepreneurs should keep in mind before starting a business/startup? Idea, Product, Team and Execution are the four crucial things for startups. Know how to deal with these 4 important factors for your startup.
- - - Talk given at IT-Days March 2013 at www.baaa.dk - - -
How do you handle life as a freelancer? How do you deal with clients? How much should you charge?
Are you thinking about becoming a freelancer? Or are you already one? This session will offer you some hard-learned advice, some tips and tricks from the trenches and some insights into the life of a freelancer.
The fundamental problem of a Product Manager is identifying what to build and knowing when to build it. In this session, Joshua will talk about how to build the structure that allows you to identify what product to build, how to objectively justify these product priorities based on business realities, and how to communicate these priorities to stakeholders within your organization.
How to Grow and Become a Seasoned PM by Microsoft Sr PMProduct School
Main takeaways:
-Identifying the right stakeholders in your growth
-How to leverage all opportunities correctly with these stakeholders
-Important skills to demonstrate in your work that make you eligible for next level
Video Marketing 101: Tactics to go from vendor to marketing partnerIan Servin
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business.
Presented at WistiaFest 2017.
Content strategy takes more than simple creative writing. You have to collect data to define your audience and their needs. Walk through this easy guide to develop profiles and theories to make your content cutting edge
Workshop presentation for defining the marketing strategy for your startup or small business. Think through basic but important questions you have to answer to get your marketing strategy, and don't fall into common traps many businesses do.
Download exercise template here: http://markitty.com/blog/strategy-presentation.
Research shows the top three marketing challenges for industrial businesses are:
- creating enough high-quality content
- targeting the right audience
- measuring success and return on investment.
All three of these prevent manufacturers from being able to generate leads and ROI quick enough! This means you're likely struggling with long sales cycles, low speed to lead and pressure to deliver leads to your sales team.
So, how can we fix this?
We want to show you how to overcome these common marketing challenges with:
- strong sales messaging and buyer personas
- a structure for content creation
- a killer marketing strategy
- an enhanced marketing tech stack.
On top of this, we'll discuss the solution to slow lead generation and how you can make a difference to your pipeline fast.
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
5 reasons your company has bad UX
1. Why your company is bad at UX
The 5 things preventing great UX in your enterprise
2. User Experience
is a lot of things
• UX is really a mixture of disciplines that when can
combined create something special
• This advice really all about your digital products no your
advertising or marketing
4. Outcomes over
deliverables
• Goals are not deliverables
• Use things like, revenue, downloads, engagement,
conversation, retention & referrals
• Outcomes should always be measurable
• Know how you will track these outcomes
5. Know the potential
• You shouldn’t start a project without knowing its
potential value to the company
• Know what a 1% improvement on your key metics
translates into in revenue
• Some projects turn out to not be worth very much
when calculated this way, don't do those projects
7. Create a clear owner for
your UX and product
• Marketing owners may not have the right
mandate, they often ask for the wrong things
• Your marketing team likely lacks real product
skills and domain knowledge
• Ensure that on both client and agency side you
have product and UX expertise
8. Don’t make random
annual budgets
• Most big companies create random budgets for
their projects or departments
• Base your budget on the potential
• The wrong budget sends the wrong signal to the
team building your product
9. If you want to outsource,
find product people
• Always hire the right team for the right job, don't
hire ad people to make products.
• UX has its own skills, culture, team structure,
processes, business models, timelines
11. Always create a
dedicated team
• A focus on outcomes over deliverables means you
need a team to see a project from start to finish
• You want people to identify with the product they
are building not the discipline they are a part of
• The client product manager is a full time member
of this team with no exceptions
12. Experiment with new
compensation agreements
• If you know that 1% conversation increase is
worth $500k a year, why not give an incentive?
• If you find that you don't have that much to gain
from the project, maybe rethink doing it
13. Separate your goals
from user goals
• Bad UX happens when you prioritize your
companies goals over your users goals
• List your users goals against yours so you can find
and fix any conflicts
15. Build prototypes
and iterate
• You can start testing within days of starting a project
• Build prototypes of small but key parts of the product
• If you are a month into a project with nothing to test
you are doing it wrong
16. You seriously need
to ship sooner
• Shipping means putting it online for real users to use
• Shipping your product doesn't require a lot of
fanfare, ad campaigns or press releases
• The big marketing push should come later only
when your product is hitting its metrics
17. Empower your team
• Bureaucracy, committees, meetings are the
death of speed
• If you know your goals then you don't need to
go back to get approval for every little thing
• Reviews with executives are pointless, test
things and share results
• Create a project owner and empower them to
make big choices quickly and on their own
19. Launch day is really
just the start
• Launch is really just the first day you can start
working on UX in a meaningful way
• Plan your budgets, engagements, contracts,
teams accordingly.
• Since you are testing and shipping sooner,
launch day isn't a big deal
20. Bring some of the
work in house
• Working on it with an agency forever will not be
within your budget, bring some tasks in house
• Continue to outsource the key parts you can’t do
• If you know the value then continuing to work on
your product should make you money, not cost you
21. Continue to measure
and share data
• Don’t ever stop measuring
• Share the data with everyone, be super transparent
• Be honest to yourself and your team mates about the
data, even if its bad
• Use the data to move quickly and make changes