Webinar
Lean Startup
for Project Management
-
presented by Franck Debane
1 mins
Exercice - starting a business
You are launching a new business
Selling customizable jewellery online
Write in the ‘question’ section:
● 2 things that you would do in the first
month?
Learning from
Entrepreneurs
Franck Debane @fdebane
90% of Startups Fail
only 4% make it to $1 million turnover
How Startup were built
Start with an Idea
Write Business Plan
Raise $$
Hire the best
Build an exceptional product
Marketing
90% chance to fail
Startups Adapt
Pivot
All business plans are the same,
and they are all wrong
No business plan survives first
contact with customers
Steve Blank - Entrepreneur & Lean Startup godfather
Predictions are very difficult,
especially if it's about the future
Niels Bohr - Physics Nobel Prize - 1922
Successfully executing a bad plan
Achieving Failure
Does Budget, Time, Quality matter?
Do business plans kill companies?
Examples
WebVan
● Focused on scale and execution
● When they should make sure there is
market
Zappos
● started by validating the need
Customer Perspective
-
Interviews
MVPs
Experiments Design
Optimise for Speed
-
Focus
Reduced Perimeter
Validated learning
Learn
-
Canvas
Assumption Mapping
Feedback Loop
3 Lean Startup Principles
3 Lean Startup Tools
3 Lean Startup Essential Tools
Canvas
Document your Plan A
Assumption Mapping
Identify risk
Feedback Loop
Test and Learn
Systematically testing your PLAN
Document your Plan A Identify the riskiest
part of your plan
Systematically
test each risk
Learn if your assumption
is true of false
True: move on to the next
riskiest assumption
False: review your
hypotheses / pivot
Select the riskiest assumption
Build an experiment
or MVP to test this
assumption on the
market.
Measure customer behaviours during
that experiment
Feedback Loop
Sign-up ratio is high.
People are interested.
What is our next riskiest
assumption now?
People want to share files across
devices.
Video that explain the
concept of DropBox
with a signup landing
page.
% of signup on the visitor on the
landing page
Key Hypothesis to Test
Do customers
want it ?
Can we build it?
Should we build it?
Canvas
Problem
Space
Solution
Space
Desirability
Feasibility Viability
How does it fit?
Waterfall, Agile and Lean Startup
Waterfall Product Development
Requirements
Specifications
Design
Implementation
Verification
Maintenance
Problem KNOWN
Solution KNOWN
Agile Product Development
Product Owner or in-house customer
Problem KNOWN
Solution UNKNOWN
Problem UNKNOWN
Solution UNKNOWN
Lean Startup
Problem (What)
Solution (How)
WATERFALL
AGILE LEAN STARTUPUNKNOWN
KNOWN
KNOWN UNKNOWN
Why this is not natural for
corporations?
https://youtu.be/QdwH84AT5fU?t=34s
SEARCH
UNKNOWN
EXECUTION
KNOWN
Exploit
Planification
Predictable Outcome
Do not FAIL
Optimize
Explore
Experiment
Unexpected Discovery
Test, FAIL & learn
Iterate
SEARCH
UNKNOWN
EXECUTION
KNOWN
Thank you !
franck@tangostart.com

PMI region globale - intro lean startup