1. STARTUP 101 &
ENTERPRENEURSHIP
Ivan Bjelajac
COO, Prelovac Media
company behind ManageWP.com
1st ever WordPress SSO
dashboard
4th most successful WordPress based
startup in the world

2. Divergent thinking
98% of kids have amazing
divergent thinking skills (RSA Animate)

3. People that change the status quo

4. Who are enterpreneurs?
Remember: 98% of kids have amazing
divergent thinking skills

5. Who are founders?
All founders are not the same
entrepreneur vs businessman
entrepreneur vs intrapreneur

6. What is a startup?
A startup company or startup is a
company, a partnership or
temporary organization designed
to search for a repeatable and
scalable business model.

7. What is a startup?
Everything we associate with startups follows from growth.
STARTUP = GROWTH

8. Why are startups important?
Companies of all sizes constantly create – and destroy –
jobs.
Net job growth occurs in the U.S. economy only through
startup firms.
Rich people and old, established companies are NOT job
creators (TED LINK).

9. Most startups fail
Because running a startup is really fucking hard.
•Market problems
•Business model failure
•Poor management
•Running out of cache
•Product problems
•Overplanning

10. How not to fail?
The question is not "Can this
product be built?"
Instead, the questions are
"Should this product be
built?"
Focus on the product
•Business model
•Create value
•Customer acquisition
•Running lean
•Product quality

11. Business plans are a problem
Business plans take too much time!
This guy is really fucked

12. Business plans will die
A business model describes the rationale of how an organization
creates, delivers, and captures value
Business plan
Business model
Speed tops long slow moving
processes

13. Business model canvas

14. Product and market
New products – head start,
but an undeveloped market
Existing markets are
easier to find but you are
coming in at the tail of the game
High tech products are
hard to copy
but you are less likely
to make them
Usually your product will be a variation
of something + moderate tech.
Future of the product will be decided
by your customer acquisition efforts..
Diversification

15. Customer acquisition
Customer acquisition is the processes used to locate and
secure the business of new customers.

16. Customer acquisition

17. Running lean

18. Success stories

19. How to finance yourself
Going after the money
Multiple ways to collect money
Payment providers – bluesnap, 2checkout
Crowdfunding
Going lean and/or bootstraping
Bootstraping a lean startup

20. Startup team
Domain knowledge, vision
•Technical skill
•Marketing and sales
•Hire only people that can be promoted
•Your early employees are your future
team leaders

21. Accountability
Accountability =/= Responsibility
2 people stuck on escalator

22. Feedback and cooperation
The best way to spur feedback and cooperation is
to give feedback and cooperate with others. Lead by
example.

23. Transparency
Say what you really mean.
Do what you said you will do.

24. Motivation
RSA Animate – Drive (LINK)

25. Results pyramid
Most companies create
sets of rules regarding
your actions
Actions should come out of peoples beliefs and beliefs
are shaped by experiences

26. Company manifesto
Peace and fulfillment of humankind's potential AIESEC
To engage and develop every young person in the
world - AIESEC (2015)
Our goal is making every-day life easier by producing
useful applications that solve real life problems, use
simple human-to-machine interaction and provide great
user experience. – Prelovac Media
I want to put a ding in the universe. – Steve Jobs, Apple

27. Agile methodology, SCRUM
SCRUM team:
Product owner
SCRUM master
Team members
Agile software development is a group of software
development methods based on iterative and incremental
development, where requirements and solutions evolve
through collaboration between self-organizing, cross-functional teams.

28. Thank you!
Time for Q&A
Ivan Bjelajac
Chief Operations Officer
Prelovac Media & ManageWP.com
http://www.linkedin.com/in/ivanbjelajac
ivan.bjelajac@prelovac.com