Presentation for the startup leadership program in Paris. Tools of the lean startup. What type of MVP to build? When to build it?

1. Outils du Lean Startup
Franck Debane

2. 90% of startups fail
Only 4% make it to $1 million turnover

3. How startups are built?
Start with an idea and vision
☟
Write Business Plan
☟
Raise $$
☟
Hire the best
☟
Build an exceptional product
☟
Marketing
☟
90% chance to fail

7. A startup is a temporary organization
formed to search for a repeatable and
scalable business model.
Steve Blank - 2010

9. Test & Learn

10. Lean Startup Mindset
Ignorance
Customer Perspective
Learn Fast

11. What to test?

12. Search Validate Grow
Problem / Solution Product / Market Scale
Customer Discovery Customer Validation Company Building
Customer/Problem
Solution
Delivering Value
Retention
Channels
Growth Engine
Pricing
Virality, CAC, CLTV
Sales Execution
Scale Organisation
Scale Operations
Scale Delivery
☞☞

13. How to test & learn?

14. 1. Identify testable hypothesis
2. Define experiment and success
criteria
3. Run and decide

16. Example: Testing
Customer / Problem fit

17. GET OUT OF THE
BUILDING

18. Get stories on past events

19. has the problem
aware of having the problem
looking for solutions
hacked a solution
pays for a solution

20. Possible
Experiments

21. Experiment to reduce uncertainty about your
customer
To test your idea with real users with, no capital,
reduced risk, no coding and no design.

22. Minimum Viable Product
(MVP)
Hotels Direct Solutions
DianePhoto
An MVP should not be perfect.

24. Test your offer

25. Landing page
Headline 3 benefits
or features.
Visual
showing the
hero.
Social proof
Call To Action
Traffic ➽ CTA ➽ Reach out

26. 5 second test
5 seconds test + perform task

27. Test early version of your solution

28. Test demand at scale: crowdfunding
Market validation ➽ reduce risks

29. Prototype

31. 2 ways to decide on your MVP
Take the full scope and reduce it
Decide on what you want to test

32. Define your
MVP