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Lean Stack
Lean Startup, Lean Analytics, Customer Development
Marcelio Leal

@marcelioleal
2015 Maio
TDC Florianópolis
Startups
Buscapé - exame.com
Real Startups
Foursquare
“A startup is a human institution
designed to create a new product
or service under conditions of
extreme uncertainty.”
Eric Ries
9/10 products fail
Eliminate uncertainty
Work smarter, not harder
MVP
Learning
Lean Startup
Facebook won on
strategy not vision
Focus
Discipline
Right team
Right time
Idea
Successful
Product
Lean Stack
http://leanstack.com
• Capture your core business model assumptions
• Define your significant success milestones
• Identify your next key objective and key leaps of
faith
• Design a strategy for achieving your objective
• Implementing and refining that strategy through
experiments.
Big picture
How to describe your business idea ?
Lean Canvas
Advantages
• Fast
• Concise
• Portable
• Startups
• MVP
• Initial Strategy
• Metrics
Business Model Validation
Strategy
When you don’t know
where you want arrive, any
way is enough
One Metric That
Matters
~ MVP (Aug 2015) -> $100 (@almeidamarcell )
Start-ups don’t starve, they drown.
Objectives / Experiments
Experiment
• Background
• Falsifiable Hypothesis
• Details
• Results
• Validated Learning
In God we trust
all others bring data
W. Eduards Deming
Pirate Metrics
“Life's Too Short to Build
Something Nobody
Wants.”
Ash Maurya
References
http://ashmaurya.com/why-lean-canvas/
http://theleanstartup.com/
http://leanstack.com
http://www.businessmodelgeneration.com
https://www.youtube.com/watch?v=sioZd3AxmnE
https://vermeiretim.files.wordpress.com/2012/02/tactics-
board.jpg
http://startitup.co/guides/374/aarrr-startup-metrics
https://blog.kissmetrics.com/single-startup-metric/
Marcelio Leal
about.me/marcelioleal
@marcelioleal
me@marcelioleal.com
“Life's Too Short to Build Something Nobody Wants.”
Ash Maurya
Lean Startup, Lean Analytics, Customer Development
Lean Stack - leanstack.com

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