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Marco antonio acosta reyes lean startup
The document discusses applying the lean startup model to validate assumptions and test improvements through split testing experiments. It includes labels for risk, customers, product, market, learning objectives, and growth engines. Charts show performance metrics for products and markets over time. The lean startup cycle includes validating user needs through minimum viable products and learning milestones to iteratively improve the product based on metrics. Pivots may be needed if unsatisfactory performance cannot attract funding.
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Marco antonio acosta reyes lean startup
- 1. Label 1 Label2 Label 3 Label 4 RIESGO CLIENTES PRODUCTO MERCADO LEARNING OBJS PRODUCT DEV BUSINESS MODELS / Engine Of Growth GROWTH CHASM . INCLUIR OTROS ELEMENTOS DE LEAN STARTUP MARCO ANTONIO ACOSTA REYES • VALIDATED LEARNING • LEARNING MILESTONES • METRICS • GROWTH ENGINES • TECNICAS PARA LEAN DEVELOP INTEG A AUGM EN EXPEC BASIC Basico 0 5 Metric 1 PERFORMANCE METRICS 0 2 4 6 PERFORMANCE METRICS 0 1 2 3 4 5 Measu Measu2 0 1 2 3 4 5 Serie 1 Serie 2 GOALS •Techno. • . • . • . GOALS Technol Product • . • . GOALS Technol Product Market Execut • . GOALS Technol Product Market . LEARN BUILD MEASU RE L BM L BM 0 5 Mercado 1 PERFORMANCE METRICS 0 2 4 6 Mercado 1Mercado 2 PERFORMANCE METRICS 0 1 2 3 4 5 Producto A Producto B 0 1 2 3 4 5 Serie 1 Serie 2 Column a1 NARRATIVA Iterating Faster And Trying Simultaneously Several Improvements Iterating And starting to Try Simultaneously more than one Improvement LEAN STARTUP MODEL Basic Cycle LEARNING MILESTONES VALIDATING USER’S REAL NEEDS AND VALUE MVP MVS Viral • Great risk • Low budget • Mouth 2Mouth based Subscription / Paid Expected Augmented IntegratedTechies Visionaries Early Majority Late Majority • Early adopters • Visionaries • Single customer PIVOT The company will growth but at very slow rate, could fail to get VC and will die sooner THE FIRM WILL NEVER BE PROFITABLE AND FAIL TO GET EVEN SUCESIVE ROUNDS OF SEED CAPITAL NOT TO TALK ABOUT VC Sticky / Subscription Sticky • Reducing tech risk • Seed capital CAN HAPEN AT ANY POINT AS LONG AS THE FIRM PERFORMANCE IS UNSAT • Zoom in • Zoom out • Channel • Platform • Technology • Customer segmen marco antonio acosta reyes lean startup
- 2. Label 1 Label2 Label 3 Label 4 RIESGO CLIENTES PRODUCTO MERCADO LEARNING OBJS PRODUCT DEV BUSINESS MODELS / Engine Of Growth GROWTH CHASM . INCLUIR OTROS ELEMENTOS DE LEAN STARTUP MARCO ANTONIO ACOSTA REYES • VALIDATED LEARNING • LEARNING MILESTONES • METRICS • GROWTH ENGINES • TECNICAS PARA LEAN DEVELOP INTEG A AUGM EN EXPEC BASIC Basico 0 5 Operación PERFORMANCE METRICS 0 2 4 6 PERFORMANCE METRICS 0 1 2 3 4 5 Measu Measu2 0 1 2 3 4 5 Metric 1 Metric 2 GOALS •Techno. • . • . • . GOALS Technol Product • . • . GOALS Technol Product Market Execut • . GOALS Technol Product Market . LEARN BUILD MEASU RE L BM L BM L BM L BM L BM L BM 0 5 Mercado 1 PERFORMANCE METRICS 0 2 4 6 Mercado 1Mercado 2 PERFORMANCE METRICS 0 1 2 3 4 5 Producto A Producto B 0 1 2 3 4 5 Serie 1 Serie 2 Column a1 NARRATIVA Iterating Faster And Trying Simultaneously Several Improvements Iterating And starting to Try Simultaneously more than one Improvement LEAN STARTUP MODEL Basic Cycle LEARNING MILESTONES VALIDATING USER’S REAL NEEDS AND VALUE MVP MVS Viral • Great risk • Low budget • Mouth 2Mouth based Subscription / Paid Expected Augmented IntegratedTechies Visionaries Early Majority Late Majority PIVOT The company will growth but at very slow rate, could fail to get VC and will die sooner THE FIRM WILL NEVER BE PROFITABLE AND FAIL TO GET EVEN SUCESIVE ROUNDS OF SEED CAPITAL NOT TO TALK ABOUT VC Sticky / Subscription Sticky • Reducing tech risk • Seed capital CAN HAPEN AT ANY POINT AS LONG AS THE FIRM PERFORMANCE IS UNSAT • Zoom in • Zoom out • Channel • Platform • Technology • Customer segmen • Early adopters • Visionaries • Single customer marco antonio acosta reyes lean startup
- 3. .. Improving the product Conducting split testexperiments to identify real user’s needs Aplying the lean startup model to separate assumptios and put to test each one Improving the product Great Idea Business Plan Bootstrap ping Prototype Business Model 10 % Time, effort, success, complexity 90 % Time, effort, success, complexity marco antonio acosta reyes lean startup