How to build your company in a lean fashion?

1. LEAN STARTUP
Deepak Goel
www.karmacircles.com/deepak

2. MY JOURNEY
➤ Steve Blank & Eric Ries
➤ Coupons.com (10-100)
➤ IndiaHomes (1-10)
➤ Packback (0-1)
➤ KarmaCircles (0-?)

3. THINK LEAN
➤ Lean Funding
➤ Lean Team
➤ Lean Product

4. THINK MOBILE
➤ Lean UI
➤ Lean UX
➤ Lean Product

5. THINK CUSTOMER
➤ Identify customers
➤ Create customer specific prototype
➤ Answer 4 questions –
1. What is the problem?
2. How are they solving the problem
today?
3. How is your solution superior to the
existing solutions?
4. Is your solution compelling enough to
prompt a behavior change?
➤ Review prototype with 50 potential early
adopters
➤ If less than 80% love your solution, go
improve your solution.

6. THINK NON-CUSTOMER
➤ How can non-customers
discover you? (Think SEO)
➤ How can non-customers
experience your product?
➤ How can your customers
touch your non-customers?

7. DON’T THINK SCALE
➤ Lean product
➤ Customer Focus
➤ Requires lesser funding
< = >< = >less is more

8. THINK PURPOSE
➤ Think Hard
Entrepreneurs go to work not
because it's easy but because
it's hard.
➤ Think Failure
99% startups fail.
➤ Think Death
All we can leave is what we
can pass on.

9. deepak@karmacircles.com
www.karmacircles.com/deepak
www.karmacircles.com
@karmacircles
fb.com/thekarmacircles
linkedin.com/company/karmacircles