Presentation given at LeanStartup Circle Bangalore meetup http://bangalore.leanstartupcircle.com/events/108072092/

1. Is LeanStartup Right For
You ?
For Engineers

2. About.Me
ThiyagaRajan
twitter.com/mtrajan
I work with engineers and help them ask
different questions
Currently - Innovation Manger @ Intuit
Previously – Entrepreneur, Product Manager, Engineer
Communities of Practice – MoMoB.in, ProductConclave.in

3. Is (X) right for me ?
Know Self
Know (X)

4. Know Self

5. Different Engineers
Product Entrepreneur Engineers
Product Engineers
Engineers

6. Questions asked are different
Why & What to then How to ?
What to then How to ?
How to ?

7. KNOW LEANSTARTUP

8. Lean Startup
It is language for startup product
management best practices.

9. Key tenet
Eliminating unknowns about customer/
market before anything increases the
odds of success

10. LeanStartup Provides
Mindset
Toolset
Motto
Product Startup Stages

11. LeanStartup Mindset
Learn before you execute

12. LeanStartup Toolset – MVP
Debug before you build

13. LeanStartup Motto
Minimize cycle time

14. Stages of Product Startup
Problem/Solution Fit
User/Experience Fit
Product/Market Fit
Business Model/Growth Fit

15. WHERE FITNESS
HAPPENS?

16. Change habits ?
Question everything including the idea

17. Psychologically Certainty,
Intellectual Uncertainty
“A true scientist believes in a
model/theory enough to continue to be
motivated to work on it but questions
it when the observations shows
differently”
- Richard D Hamming

18. Comfortable with
embarrassment
Be embarrassed about the
imperfection of your first ship

19. Great for bootstrapper
“Lean is about front-loading your
learning instead of front-loading your
costs”
- Rob FitzPatrick (@robfitz)

20. Funding for learning vs goals
You don’t get funding for explicitly
stating a learning goal in your pitch to
a VC

21. When not to use Lean
New Inventions
10x year vision
Problems well known ( ex: cancer)

22. Lean is language
Using the language is not necessary

23. Do it ! It’s ok if you can’t talk it
Ex: Cleartrip, Flipkart

24. Those who do it and know the
language
Ex: Mygola, Freefood.in (Rashmi
Ranjan Padhy), Intuit, GE

25. For the newbie language helps

26. To ask & solve what & why

27. It’s a new language – expect
just baked terms & confusion

28. HOW TO GET STARTED

29. Start with a problem statement

30. If you have an idea

31. Dissect the Idea Anatomy
Vision ?
Problem ?
Solution ?
Beneficiary ?

32. List your guesses
Make a list of unknowns

33. Rank based on negative impact of
these unknowns

34. Experiment with unknowns in the
ranked order

35. Learn & Go Forward

36. QUESTIONS