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GETTING STARTED
STAGE GATE AGILE
DESIGN
THINKING
LEAN
ANALYTICS
LEAN
STARTUP LEAN UX
A B
problem solution
who’s problem?
$$$+
why would we fix it?
!
EXPERIENCE
CUSTOMER
COMPANY
!
EXPERIENCE
CUSTOMER
COMPANY
$$$+
EXPERIENCE
OUTCOMES
OUTCOMES
A B
A B
QUESTIONS
WHO IS TELLING THE STORY?
DESIGN
THINKING
DESIGN
THINKING WHY?
DISCOVER
BA
DESIGN
THINKING
DEFINE DEVELOP DELIVERWHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS?
EXPERIMENTATION
BA
DESIGN
THINKING
COLLABORATION
EMPATHY
DIVERSITY
BA
DESIGN
THINKING
LIVE IT
THINK STORIES
PROTOTYPE
BA
DESIGN
THINKING
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
DISCOVER
BA
DESIGN
THINKING
DEFINE DEVELOP DELIVER
LEAN
ANALYTICS
LEAN
STARTUP LEAN UX
HTTP://THELEANSTARTUP.COM/
LEAN
ANALYTICS
LEAN
STARTUP LEAN UX
build,
MEASURE &
learn
BA
LEAN
STARTUP
EXPERIMENTATION
2010 10 15 THE LEAN STARTUP AT TECH_HUB LONDON - ERIC RIES
BA
LEAN
STARTUP
waste
BA
LEAN
STARTUP
PIVOT!
EXCUSE ME, I’M
TAKING WHAT
I LEARNT
BA
LEAN
STARTUP
EXPERIMENT + FAST LEARNING =
NOT RUNNING OUT OF MONEY
BA
LEAN
STARTUP LEAN THINKING
WHICH ACTIVITIES ARE VALUE CREATING
AND WHICH ACTIVITIES ARE WASTE?
FAST LEARNING
BA
LEAN
STARTUP
CUSTOMER
DISCOVERY
CUSTOMER
VALIDATION
CUSTOMER
CREATION
SCALE
COMPANY
PROBLEM IS UNKNOWN
BA
LEAN
STARTUP
BUILD MEASURE
LEARN
BA
LEAN
STARTUP
GO AND SEE
FOR YOURSELF
(MVP)
!
MINIMUM
VIABLE
PRODUCT
SPLIT-TEST
5 WHYS
BA
LEAN
STARTUP
BUILD
LEARN
“B” “B??”
“A2.0”
MEASURE
STAGE GATE
STAGE GATE
$$$
BA
DESIGN
THINKING
BUILDING
CHECKING IN
BUILDING BUILDING BUILDING
CHECKING IN CHECKING IN CHECKING IN
BA
DESIGN
THINKING
BUILDING
CHECKING IN
BUILDING BUILDING BUILDING
CHECKING IN CHECKING IN CHECKING IN
AGILE
AGILE
how?
BA
AGILE
SPRINTS
SCRUM
SPRINTS SPRINTS
WHAT IS THE ANGLE?
Product / Service
CustomerBusiness Goals
Product / Service
Customer
STAGE
GATE
Business Goals
Product / Service
CustomerBusiness Goals
Product / Service
Customer
DESIGN
THINKINGBusiness Goals
Product / Service
CustomerBusiness Goals
Product / Service
Business Goals Customer
LEAN
ANALYTICS
LEAN
STARTUP
LEAN UX
A B?
DISCOVER
BA DEFINE DEVELOP DELIVER
DISCOVER
BA DEFINE DEVELOP DELIVER
DISCOVER
BA DEFINE DEVELOP DELIVER
BUILD MEASURE
LEARN
DISCOVER
BA DEFINE DEVELOP DELIVER
BUILD MEASURE
LEARN
SPRINTS
SCRUM
SPRINTS SPRINTS
DISCOVER
BA DEFINE DEVELOP DELIVER
SPRINTS
SCRUM
SPRINTS SPRINTS
BUILD MEASURE
LEARN
$$$+

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A to b Design thinking to Lean Thinking.