Jason Evanish gave a presentation on Lean Startups and how to apply Lean principles to new ventures. He discussed that Lean Startups focus on getting customer feedback as early as possible through interviews and minimum viable products, rapidly iterating based on what is learned. Evanish recommended tools like the Lean Canvas and customer development interviews to help follow the Lean process and identify problems to solve rather than features to build. He closed by urging attendees to start applying Lean Startup techniques immediately and provided further resources on the topic.

1. What’s a Lean Startup? (and why you should care) Jason Evanish – MIT Startup Club – November 21, 2011

2. Who am I? Jason Evanish Co-Founder of Spent year + at Now – Leveraging customer development as a consultant & working on my next venture.

3. Agenda for today Lean Startups basics Lean Startup tools How to start today

4. A Tale of Fail Don't be Webvan.

5. Lean Startups can help

6. Lean Startup 101: Get Outside the Building

7. Lean Startup 101: Test Your Assumptions

8. Lean Startups 101: Problems not Features

9. Lean Startup 101: Launch ASAP

10. Lean Startup 101: Learn + Build + Measure = Lean

11. How do you do it?

12. Lean Startup Tools: The Lean Canvas www.LeanCanvas.com

13. Lean Startup Tools: The Customer Development Interview Person Problems Your Solution http://www.greenhornconnect.com/blog/how-structure-and-get-most-out-customer-development-interviews Take Notes.

14. Lean Startup Tools: Finding Customers to talk to

15. Lean Startup Tools: Getting interest *before* you build Balsamiq.com Keynotopia.com Mockflow.com GoMockingbird.com Unbounce.com Launchrock.com Bo.lt Optimizely.com

16. Lean Startup Tools: Measuring what you build +

17. Now. Go!

19. “In God we trust, all others bring data.” - W. Edwards Deming

20. Embrace the Process

21. What I covered today What else there is to learn about Lean Startups

22. Further Learning - Events Lean Startup Circle Boston Monthly meeting featuring speakers and discussions of important topics for lean startups http:// www.meetup.com /Lean-Startup-Circle-Boston/ Startup Lessons Learned Conference Annual Lean Conference (simulcast with Boston viewing party) http:// www.sllconf.com /

23. Further Reading - Books The Lean Startup By Eric Ries Great high level overview of all the principles of a Lean Startup. The Entrepreneur’s Guide to Customer Development By Patrick Vlaskovits & Brant Cooper The Cliff Notes for Lean Startups; a must read for everyone on your team. The Four Steps to the Epiphany By Steve Blank The Bible of Lean Startups. Tough read, but excellent content. Running Lean By Ash Maurya A practical guide to build a great lean startup from the creator of the lean canvas.

24. Further Reading – Blogs I subscribe to Steve Blank , Godfather of Lean Startups Ash Maurya , Practitioner and action-oriented Dave McClure , Investor, advisor, badass Cindy Alvarez , Product manager at Kissmetrics Andrew Chen , Metrics and Customer acquisition expert

25. Further Reading – Helpful Presentations The Customer Development Methodology by Steve Blank Startup Metrics are for Pirates by Dave McClure The Top 10 Reasons to not be a Lean Startup By Patrick Vlaskovits & Brant Cooper 20 Ways not to build stuff by Cindy Alvarez How to recruit and interview potential customers by Elizabeth Yin Building Your Customer Development Plan by Cindy Alvarez Minimum Desirable Product: Customer Development for the “Winner Take All” Web by Andrew Chen

26. Get in touch with me… Twitter: @Evanish Linkedin: http:// www.linkedin.com/in/jasonevanish Email: [email_address] 100’s of Startup events, resources and jobs in Boston www.GreenhornConnect.com