We already did several projects based on “Lean Startup” methodology and now we would like to share our own experience with you. Especially we believe that on early stages start up should not spend a lot of money. That’s why we collected a list of free tools that you can use for the work on your startup. Actually we tested most of these tools on our own projects.

1. Lean Startup Toolkit
2019
by Andriy Kushnarov
software-it-outsourcing.com

2. ▰ Introduction
▰ Some of Startup mistakes
▰ Lean Startup Tools
▻ MVP, story mapping
▻ Prototyping, user testing, UX
▻ KPIs, CRO, A/B Testing
▰ Q&A
2
AGENDA

3. Andriy Kushnarov, Founder and CEO
@ SITO: Software & IT Outsourcing
software-it-outsourcing.com
I wrote my first software when I was 15.
I help my clients to design, test and develop
digital products, and to save money at the
same time.

4. ABOUT LEAN STARTUP TOOLKIT
1) Lean Startup Toolkit 2019 (list of tools):
goo.gl/ymBftU
2) Meetup.com group: “Lean Startup HH” (Hamburg)
goo.gl/FrGHEq
3) Meetup.com group: “Lean Startup Toolkit” (Berlin)
goo.gl/txHEQV
4

5. SOME STARTUP MISTAKES
▰ Implement all features from the beginning
▰ Do everything perfect from the beginning
5

6. LEAN STARTUP TOOLS
▰ MVP (minimum viable product)
6
Source: goo.gl/1E4z9y

7. LEAN STARTUP TOOLS
▰ Technique: Story mapping
7
Source: goo.gl/HVv9zX

8. LEAN STARTUP TOOLS
▰ Iterate & Improve
8
Source: goo.gl/vj5pe2

9. MVP EXAMPLE
▰ Google Spreadsheet is perfect for MVP
9
Source: www.kredito24.ru/invest
NOTE: Remember about GDPR

10. SOME STARTUP MISTAKES
▰ My idea is awesome, I should keep it as a secret
▰ My solution is awesome. After I go online
everyone will love it
10

11. SOME STARTUP MISTAKES
▰ My idea is awesome, I should keep it as a secret
▰ None needs your idea, only implementation counts
11

12. SOME STARTUP MISTAKES
▰ My solution is awesome. After I go online everyone will love it
▰ Get as much as possible feedback (qualitative analysis)
▰ Love your problem not the solution
12

13. LEAN STARTUP TOOLS
▰ Prototyping (Balsamiq, etc.)
13
Source: balsamiq.cloud

14. LEAN STARTUP TOOLS
▰ Collaborate on the prototype (InVision, etc.)
14
Source: www.invisionapp.com

15. LEAN STARTUP TOOLS
▰ Test your prototype (InVision, etc.)
15
Source: www.invisionapp.com

16. LEAN STARTUP TOOLS
▰ User testing (Rapid User Tests, etc.)
16
Source: rapidusertests.com
NOTE: Perform your user tests only on your target group.

17. LEAN STARTUP TOOLS
▰ Lean and Agile: Partners in Customer Delight
17
Source: goo.gl/itnWSd

18. SOME STARTUP MISTAKES
▰ Decisions based on gut feeling
18

19. SOME STARTUP MISTAKES
▰ Decisions based on gut feeling
▰ Quantitative analysis
▰ Set Metrics/KPIs -> Measure -> Improve bottle
necks
19

20. LEAN STARTUP TOOLS
▰ Set up sales funnel / customer journey / conversions
(Google Analytics, etc.)
20
Source: analytics.google.com

21. LEAN STARTUP TOOLS
▰ Multi channel funnel (Google Analytics, etc.)
21
Source: analytics.google.com

22. LEAN STARTUP TOOLS
▰ Heatmaps: click, move and scroll tracking (Hotjar, etc.)
22
Source: www.hotjar.com

23. LEAN STARTUP TOOLS
▰ Session video recording (Hotjar, etc.)
23
Source: www.hotjar.com

24. LEAN STARTUP TOOLS
▰ A/B Testing (Google Optimize, etc.)
24
Source: optimize.google.com
NOTE: For relevant A/B Test results you need traffic.

25. SUMMARY
▰ MVP your product
▰ Try prototyping
▰ Get feedback from user
▰ Iterate & improve
▰ Rely on data, stop guessing
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THANKS!
Any questions?
CONTACT INFORMATION:
Web: software-it-outsourcing.com
Email: andriy@software-it-outsourcing.com
Phone: +4917627134910