1. 3 March 2012

2. Developing Your
Leadership Strategy
Finding the “Win/Win”

3. Overview
• Leadership Styles
• The Role of Strategy
• DCP Challenges
• Recruitment (Marketing) Solutions
• Retention Solutions
• Q & A Session

4. “Leadership is the
capacity to translate
vision into reality.”
Warren G. Bennis

5. Leadership Styles
• Directive
• Facilitative
• Participative
• Determine your preferred style or
blend of each

6. “Leadership is
practiced not so much
in words as in
attitude and in
actions.”
Harold S. Geenen

7. The Role of Strategy
• Provides Structure to accomplish
goals in the DCP
• Facilitates Teamwork during planning
sessions
• Garners buy-in from Members
• Input results in Output

8. “In preparing for
battle I have always
found that plans are
useless, but planning
is indispensable.”
Dwight D. Eisenhower

9. DCP Challenges
• Membership
• Participation in both the
communication and leadership tracks
• Translation: Recruitment (Marketing)
& Retention

10. Recruitment Solutions
(It's ALL about Marketing!)
• Marketing Materials
• Visitor Packets
• Membership Drive Ideas
• Speech Craft
• Chambers of Commerce
• Social Media/Club Website/PR

11. Retention Solutions
(It's ALL about Engagement!)
• Clear Expectations: A Toastmaster’s
Promise
• Immediate Engagement: New Member
Checklist
• Mentoring Program
• Service beyond the Club Level

12. Q & A Session

13. Where Leaders Are Made