This document discusses the concept of lead time and the lead time gap. It defines lead time as the amount of time between when a process starts and is completed, including the time taken to procure, make, and deliver products to market. The lead time gap is the difference between a company's logistics lead time and a customer's order cycle time. Reducing the lead time gap gives companies a competitive advantage by fulfilling orders more quickly. The document recommends ways to reduce lead time such as increasing visibility, optimizing production, eliminating waste, and focusing on total fulfillment costs.