This document discusses improving on-time delivery for customers. It begins by classifying customers into A, B, and C categories based on revenue. It then discusses standard lead times and explores improving on-time delivery through setting SMART goals, analyzing current performance, and addressing issues like variable lead times and improper planning. Solutions proposed include formalizing order promising processes, focusing on bottlenecks, and implementing a systematic approach using tools like MRP and metrics. Actual results showing improved on-time delivery are presented.