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The Bullwhip Effect in SCM
BY
VINODH.M
What’s covered?
• Bullwhip effect definition
• Results of the bullwhip effect
• Causes of the bullwhip effect
• An example
Bullwhip Effect Definition:
• The bullwhip effect is the uncertainty
caused from distorted information
flowing up and down the supply chain.
Who is affected?
• Nearly all industries are affected!
• Firms that experience large variations in
demand are at risk.
• Firms that depend on suppliers upstream or
distributors and retailers downstream may
be at risk.
Results of the bullwhip effect:
• Excess inventories
• Problems with quality
• Increased raw material costs
• Overtime expenses
• Increased shipping costs
• Lost customer service
• Lengthened lead time
• Lost sales
• Unnecessary adjusted capacity
Causes of the bullwhip effect:
• Un-forecasted sales promotions
• Sales incentives
• Lack of customer confidence
• Customers turning back sales orders
• Freight incentives
How to Avoid the Bullwhip Effect:
• Share information
• Align your supply chain
• Implement an everyday-low-price policy
• Establish long-term contracts with
suppliers
• Improve operational efficiency
Bullwhip effect - an example
Thanks A lot
KEEP SMILING

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Bullwhip Effect ppt

  • 1.
  • 2. The Bullwhip Effect in SCM BY VINODH.M
  • 3. What’s covered? • Bullwhip effect definition • Results of the bullwhip effect • Causes of the bullwhip effect • An example
  • 4. Bullwhip Effect Definition: • The bullwhip effect is the uncertainty caused from distorted information flowing up and down the supply chain.
  • 5. Who is affected? • Nearly all industries are affected! • Firms that experience large variations in demand are at risk. • Firms that depend on suppliers upstream or distributors and retailers downstream may be at risk.
  • 6. Results of the bullwhip effect: • Excess inventories • Problems with quality • Increased raw material costs • Overtime expenses • Increased shipping costs • Lost customer service • Lengthened lead time • Lost sales • Unnecessary adjusted capacity
  • 7. Causes of the bullwhip effect: • Un-forecasted sales promotions • Sales incentives • Lack of customer confidence • Customers turning back sales orders • Freight incentives
  • 8. How to Avoid the Bullwhip Effect: • Share information • Align your supply chain • Implement an everyday-low-price policy • Establish long-term contracts with suppliers • Improve operational efficiency
  • 9. Bullwhip effect - an example
  • 10. Thanks A lot KEEP SMILING