This document discusses the rise of social media and how it has driven changes in how companies operate. It notes that 84% of organizations have remote workers and people now use an average of 4 devices daily. It also discusses how social capabilities have removed barriers of geography and time. The document advocates that social media should be seamlessly integrated into tools used for work to facilitate purposeful collaboration across organizations. It provides examples of how companies have used social media for projects, training, and measuring business value.