The document discusses the rise of startups and how corporations are increasingly embracing startup culture and innovation strategies. Some key points made include: - R&D spending by corporations reached a record high in 2018, with the largest amount spent on software and internet technologies. - Many corporations now directly invest in startups, acquire startups, or have startup partnership programs to foster innovation. - Embracing startup culture and ways of working can help corporations solve problems in new scalable ways, improve efficiency, and learn new things. - Having agile, focused teams that can fail fast and iterate increases innovation cycles for corporations. Successful corporate innovation adopts startup mindsets of being experimental, consumer-centric, and