Presented at #MsIgniteTheTour DC 2020 Are you ready to take your career to the next level? Thinking about reinventing your personal brand and be known for more than your mad IT skillz? As you know in this day and age, strategically building your brand and taking control of it will effectively position you as an authority in your domain and a person of influence. A strong brand will open massive opportunities, ultimately resulting in career acceleration. Join Roxy + Dux and learn how to build your brand both online and offline, who you are, what you do, what your core strengths and skills are as well as the value you can bring to the industry. You'll get your personal brand into tip top shape so that you become confident wherever you go, stand out during interviews, make networking easy, and set yourself up to become influential in your field.

1. From Geek to Chic: Build Your Brand
& Elevate Your Career in 5 Steps

2. Meet Roxy

3. Meet Dux

4. Personal Branding
IS NOT …

5. Why Personal Branding Is Essential
#MSIgniteTheTour #HumansOfIT @roxyndebumadu @meetdux

7. Focus on your strength
Be authentic & credible
Hone communications skills

9. #2017
one thing

10. Step 2: Know Your Audience
Speak their language
Share relevant story
Be willing to enable

11. Bowie, MD
constituents

12. Step 3: Deliver Consistent Value
Online
Relevant Content
Offline

13. Be authentic and relevant
with your thought
leadership

14. Step 4: Engage with Industry Peers
Expand your network
Facilitate connections
Always be learning

15. Highlight role models

16. Step 5: Meet People in their Onlyness
Empathy is essential
Find common ground
Encourage authenticity

17. “Onlyness, each of us stands
in a spot in the world only
you stand in, a function of
your history and experience,
visions and hopes.”
- Nilofer Merchant

19. Homework

20. Gracias
Merci
Ευχαριστώ

21. Let’s keep
in touch