How one can shape his career

1. Career Counseling
Management Students (MMS &
PGDM Students)

2. • 20 Minutes - I shall be speaking to you about the general philosophy
which makes an individual fairly successful.
• 20 Minutes - I shall be giving you the realistic strategies which you
can apply as you go through different phases of life.
• 20 Minutes - I shall be testing you with hard questions to which you
need to find the answers. You need to come out with an answer as to
how you would design your career & life.
• In life, one has to use their mind / heart in equal proportions to
carve a decent personal & professional life.

4. • Career Counseling / guidance
(Counselor)
• Help the students to take the right career
decisions.
• Assess the existing talents, potentials, skills &
competencies & identifying professional goals.
• Suggest the career paths that align with the
professional goals.
• Steps in Career Planning – Initiation,
Exploration, Decision-making, Preparation &
Implementation.

5. • What is the career prospects you are
looking for? Write 5 specific points
keeping your interest in mind. Example:
• I crave to be in sales & marketing;
• I speak the language of business, sales & engage
with potential / existing customers;
• I foresee as to how our products / services help
the customers to solve his / her problems;
• I would provide value provision;
• Promise less; deliver more.

6. How you will go about shaping your career prospects? To shape
your career prospects in sales and marketing, you can follow these
steps:
• 1. Self-assessment: Reflect on your strengths, abilities, interests, and values to
understand if a career in sales and marketing aligns with your skills and aspirations.
Assess your communication skills, analytical abilities, interpersonal skills, and
willingness to work in a target-driven environment. (DO IT YOURSELF)
• 2. Education and skill development: Acquire the necessary education and
qualifications for a career in sales and marketing. Pursue relevant courses in
marketing, business administration, or communication to build foundational
knowledge. Additionally, develop skills such as market research, customer
relationship management, digital marketing, or data analysis, which are highly
valued in the field. (MEET & DISCUSS WITH YOUR MENTOR, PROFESSOR
& MARKETING LEADERS)
• 3. Gain practical experience: Look for internships, entry-level positions, or
apprenticeships in sales and marketing. Practical experience will provide valuable
insights into the industry, build your network, and enhance your skills. Seek out
opportunities to work in different sectors or diverse organizations to broaden your
exposure and understanding. (MEET PLACEMENT OFFICERS)

7. • 4.Set clear goals: Determine your long-term career goals in sales and marketing. Are you
interested in brand management, digital marketing, business development, or sales leadership?
Having clear goals will help you focus your efforts and make informed decisions about the specific
areas you want to specialize in. (DESIGN SHORT TERM / LONG TERM GOALS)
• 5. Network and build relationships: Attend industry events, join professional organizations,
and connect with experienced professionals in the field. Building a strong professional network
will enable you to learn from others' experiences, gain insights into industry trends, and discover
potential job opportunities. (MEET PROFESSIONALS FROM SALES &MARKETING, SIT
WITH PROFESSORS OF SALES & MARKETING, COLLEAGUES WHO ARE
PASSIONATE & DRAWN TOWARDS SALES & MARKETING)
• 6. Continuously learn and adapt: Sales and marketing are dynamic fields, with evolving
technologies and strategies. Stay updated with latest industry trends, digital marketing platforms,
and sales techniques through continuous learning. Consider certifications, workshops, or online
courses to up skill and demonstrate your commitment to professional development.(ONLINE
/OFFLINE, BUSINESS BOOKS, THOUGHT LEADERS IN SALES &
MARKETING,BLOGS, COLUMNS, SEMINAR,WORKSHOPS ETC)

8. • 7. Seek mentorship and guidance: Find a mentor or seek
guidance from experienced professionals in sales and marketing. A
mentor can provide valuable advice, support, and guidance
throughout your career journey. They can help you in navigating
challenges, making important decisions, and unlocking new
opportunities. (SEEK HELP, SUPPORT, ADVICE, GUIDANCE
IN YOUR JOURNEY)
• Showcase your achievements: As you progress in your career,
document your achievements, successful projects, and measurable
outcomes. Build a strong professional portfolio that highlights your
skills, experiences, and results. Utilize social media platforms like
LinkedIn to create an online presence and connect with potential
employers or clients. (ACHIEVE THE REQUIRED
QUALIFICATIONS, EXPERTIZE, EXPERIENCE &
HIGHLIGHT THE SAME).

9. • Why pursue sales & marketing as a career?
• It's important to note that the reasons for choosing a career in sales & marketing can vary
from person to person, and these are just some of the general motivations often associated
with this field. There are several compelling reasons to pursue a career in sales and
marketing:
• Variety and Excitement: Sales and marketing roles offer a dynamic and fast-paced work environment.
If you enjoy facing new challenges every day, interacting with different people, and having a varied
workday, sales and marketing can provide an exciting career path.
• Impact on Business Growth: Sales and marketing directly contribute to driving business growth and
profitability. By successfully promoting products or services and acquiring new customers, you can make
a significant impact on the success of a company and its bottom line.
• Transferable Skills: Skills gained in sales and marketing are highly transferable and can be applied
across various industries. These skills include effective communication, negotiation, relationship
building, problem-solving, data analysis, and strategic thinking, which are valued in many other
professional roles.

10. • Creativity and Innovation: Sales and marketing roles often involve creative thinking
and innovative strategies to stand out in a competitive market. Whether it's designing
compelling campaigns, crafting persuasive messages, or developing unique marketing
approaches, there is ample room for creativity and innovative thinking in this field.
• Continuous Learning and Personal Growth: Sales and marketing professionals need
to stay up-to-date with industry trends, consumer behavior, and technological
advancements. This constant learning and adaptability ensure that you are continuously
expanding your knowledge and developing new skills, leading to personal and professional
growth.
• Networking and Building Relationships: Sales and marketing roles require
interacting with clients, customers, and internal stakeholders. These interactions provide
an opportunity to build a robust network of professional connections, fostering
relationships that can benefit your career advancement and open doors to new
opportunities.

11. • Entrepreneurial Mindset: Sales and marketing roles often involve a
degree of autonomy, decision-making, and responsibility for driving results.
This entrepreneurial aspect can be appealing to individuals who thrive in a
self-driven, goal-oriented environment and enjoy taking ownership of their
work.
• Competitive Compensation: Successful professionals in sales and
marketing are often rewarded with competitive compensation packages,
including commission structures, bonuses, and incentives based on their
performance.
• Pursuing a career in sales and marketing allows individuals to blend their
business acumen, creativity, and relationship-building skills to make a
tangible impact on the growth and success of a company while continuously
learning and adapting to the evolving market landscape.

12. • What is the career option you are looking at after
completing your MMS Program?
• How will you go about shaping your career with the
kind of qualification / training you possess in the next 3
years i.e., 2027?
• Why you wanted to pursue the said career?
• (Ex: My purpose is not to complete the syllabus &
design an examination paper; prepare the students
today for managerial roles with placement. My passion
is to build people related competencies into the minds
/psyche of HR students. I love what I do; the more I do
the more I want to do).

13. • Design your career path today
• How to get from where you are to where you
want to be?
Step No. 1.
Step No.2.
Step No.3.
Step No.4.
Step No. 5.

14. The best investment you can make, is an investment
in yourself…..The more you learn, the more you will
earn – Warren Buffet
• Acquire professional qualifications & industry
expertise
• Read & replicate those professionals who have
been extremely successful in your chosen field
• Read blogs, follow leaders from Linkedin
• Hear thought leaders /Masters in the field of
business as to how their journey has started
• Learn the best practices (sales, finance, HR &
operations) practiced by great companies

15. • Knowledge is not power. Applied knowledge is power.
• Practice doesn’t make a man perfect. Perfect, deliberate, intentional,
improved practice makes a man perfect.
• Communicate well. Speak the language of business. Business
acumen, business projections, business strategy, business skills are
essential. (If you are able to coin 4 / 5 sentences to the questions
posed by the recruiter, you will definitely be shortlisted.
• Focus, concentrate & be disciplined to start & finish with the job.
Handle those jobs which fetch revenue for the organization.
• Competence + Confidence + Action + Attitude + Strategy +
Methodical Process + Collaboration + Time Management = Results
• Talent x Effort = Skill; Skill x Effort = Achievement