Distance PGDM Marketing Management is distance learning program equivalent to online MBA. Recommended for working professionals looking for promotion, job change or upskilling.

1. MIT School of Distance
Education
Marketing Analytics

2. What is Marketing Analytics?
• Data forms the base of developing any marketing
strategy. A structured representation and
interpretation of the data show the way forward.
• Analytics plays a critical role in the identification,
segmentation, and targeting of potential customers.
The marketer collects data through primary and
secondary research to identify the potential market.
• Marketing analytics is a common practice at most
businesses as more than 80% of marketers say most
of their decisions today are data driven.
Marketing Analytics can be defined as;

3. Benefits of Marketing Analytics
• Helps better understand your
audience.
• Helps budget your money
• Help you understand A/B tests
• Helps connect cause and effect in
your marketing
• Let’s you plan for the future
• Show you how to improve your
campaigns

4. The PG Diploma in Marketing Management course trains you in product development and
design, brand and product management, marketing services, managing customer and
business relationships, franchising.
With MITSDE’s PGDM in Marketing Management learn the tools and techniques of Digital
Marketing.
The course also introduces and equips you with concepts of ever-evolving digital marketing
like Marketing Analytics. It involves marketing mainly on the internet, mobile phones, display
advertising.
Learning Marketing Analytics

5. Why MITSDE?
• Develop analytical skills to forecast market movement, competitor strategies and
growth rate
• Learn Marketing Information System tools for effective CRM, implementation of
marketing strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental scenario
• Apply knowledge of concepts and tools to develop creative marketing strategies
and overcome challenges

6. Potential Careers Opportunities
A full-fledged course in marketing shall prepare you to take up challenging roles namely:
• Advertising Manager
• Advertising Art Director
• Market Research Manager
• Marketing Manager
• Digital Marketing Manager
• Public Relations Manager
• Business Development Manager
• Brand Manager

7. MIT School of Distance Education is one of the largest distance learning center in India. We offer various
Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that
include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing,
Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and
provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible
learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our
students.
About US

8. o Regularly updated syllabus
o Industry-relevant course offerings
o Courses taught by Industry Experts
o Affordable courses
o No cost EMI options
o Self-paced learning
o Live webinars and doubt solving sessions
o Quick and highly-responsive student
support
o Dedicated student support team
Advantage of learning with MITSDE

9. Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career
Counseling.
Our Student Placement :

10. Placement Record at MITSDE

11. Contact Us
Address:
MIT Alandi Campus, Pune Moshi-Alandi Road,
Alandi-412105,Pune Maharashtra (India)
Phone: 9112-207-207
Email ID: admissions@mitsde.com
Website: www.mitsde.com

12. Thank you