Branding success stories
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This case study describes the holistic rebranding of MKH Berhad, a property developer in Malaysia. The rebranding included discovering the brand's core essence and values, developing a new identity and positioning, aligning staff through brand culture training, and launching new branded products and an enhanced customer experience. The result was raised customer and investor perceptions that added value to the established brand. Key lessons are that branding must be holistic, start from a clear brand essence, have consistent touchpoints, and forge an emotional bond with customers.
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Branding success stories
- 1. BRANDING SUCCESS STORIES Case Study and learnings from a brand that embraced holistic branding and transformed themselves
- 2. Putting back sparkle, relevance and leadership into an ageing brand CASE STUDY ONE
- 3. THE BRIEF To maintain its competitive edge by transforming MKH Berhad from a Kajang-based property developer into a leading developer through a 360 degree re-branding programme
- 5. From an old, dated brand, with a conservative and safe approach to product development and design…. To a brand-focused company with a refreshed personality, new brand promise, customer experience and projection WHERE DID WE BRING THE BRAND?
- 6. THE BRAND’S DNA IN SUMMARY Brand Essence Brand Traits Strategic Brand Positioning CREATIVE ENERGY guided by EXPERIENCE DYNAMIC PROFESSIONAL RELIABLE RESPONSIVE FRIENDLY STABLE MKH is a property brand built on experience and stability that is committed to constant, dynamic movement forward
- 7. INTERNAL BRAND TRANSFORMATION Brand Culture Workshops Brand Culture Training Workshops conducted over 4 weekends to train all staff on the new brand values and to develop the new customer experience
- 8. (insert pix of new signage and reception)
- 9. New brand launch advertisement
- 10. RESULT MKH Berhad’s enhanced products, refreshed brand personality and customer-brand experience raised customer and investor perceptions, while adding value to an established property brand
- 11. So What Lessons Can We Learn?
- 18. END