This marketing plan proposes a campaign called "Branded for Success" to promote the marketing degree program at Sam Houston State University. The goal is to increase enrollment and awareness of the program. The plan targets current students, transfers, and adult learners. It recommends using radio ads, promotional items, and an event for students to pitch marketing campaign ideas. The message is that the marketing degree prepares students for success through real-world learning experiences. The budget-friendly multi-channel approach aims to distinguish the program from other business degrees at the university.
This document provides a marketing proposal for Making Community Connections (MC2), a charter school in Manchester, NH. It identifies the school's challenges, including negative stereotypes around charter schools and limited funding. It then outlines a strategic marketing plan to address these challenges. The plan involves conducting a SWOT analysis to identify strengths, developing a written marketing plan with specific sections, guiding the school in measuring strategy effectiveness, creating social media campaigns, distributing press releases, and increasing community involvement through various low-cost and high-impact activities. The overall goals are to change public perceptions of the school and attract more students and funding through consistent, strategic marketing and community engagement.
The marketing program at Oregon Tech currently serves 31 students and is at risk of ceasing to exist without increased enrollment. This marketing plan was created to revamp the program through new promotional strategies and targeting the correct market. The plan aims to increase enrollment by 15 students per year through easy to implement recommendations that require little to no cost. These include utilizing existing social media platforms and introducing new online course offerings to draw more students.
The document provides an overview of a social selling crash course offered by Eazzy Social. The course aims to help sales professionals master social media skills to drive sales, increase velocity, and achieve targets. It covers topics like social media foundations, community building, prospecting, content strategy, social listening, and CRM. The 10 module course uses lectures, hands-on training, case studies and workbooks to equip participants with skills for social media sales.
The document proposes the creation of the North Carolina Sales Institute (NCSI) to address the growing demand for sales talent. NCSI would offer undergraduate and executive education programs in professional selling and sales leadership through partnerships with companies. Research shows sales education programs help students become productive salespeople 50% faster with 30% less turnover, saving companies $200k per new hire. NCSI aims to develop the next generation of effective sales professionals through classroom and experiential learning while providing value to partner companies through access to top students, sales research, and networking opportunities.
Patrons offers a variety of domestic and internationally recognized training programs and courses in marketing, retail, FMCG and customer care. Courses are offered in collaboration with LCCI, UK and other associations, and provide employment opportunities as well as the ability to continue higher education. Patrons is the only authorized regional training center in South India to offer LCCI, UK courses. Courses include introductory and advanced levels in marketing, e-commerce, internet marketing, advertising, public relations, retail operations, customer service and more.
LCCI English for Business
Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.
This document provides a marketing proposal for Making Community Connections (MC2), a charter school in Manchester, NH. It identifies the school's challenges, including negative stereotypes around charter schools and limited funding. It then outlines a strategic marketing plan to address these challenges. The plan involves conducting a SWOT analysis to identify strengths, developing a written marketing plan with specific sections, guiding the school in measuring strategy effectiveness, creating social media campaigns, distributing press releases, and increasing community involvement through various low-cost and high-impact activities. The overall goals are to change public perceptions of the school and attract more students and funding through consistent, strategic marketing and community engagement.
The marketing program at Oregon Tech currently serves 31 students and is at risk of ceasing to exist without increased enrollment. This marketing plan was created to revamp the program through new promotional strategies and targeting the correct market. The plan aims to increase enrollment by 15 students per year through easy to implement recommendations that require little to no cost. These include utilizing existing social media platforms and introducing new online course offerings to draw more students.
The document provides an overview of a social selling crash course offered by Eazzy Social. The course aims to help sales professionals master social media skills to drive sales, increase velocity, and achieve targets. It covers topics like social media foundations, community building, prospecting, content strategy, social listening, and CRM. The 10 module course uses lectures, hands-on training, case studies and workbooks to equip participants with skills for social media sales.
The document proposes the creation of the North Carolina Sales Institute (NCSI) to address the growing demand for sales talent. NCSI would offer undergraduate and executive education programs in professional selling and sales leadership through partnerships with companies. Research shows sales education programs help students become productive salespeople 50% faster with 30% less turnover, saving companies $200k per new hire. NCSI aims to develop the next generation of effective sales professionals through classroom and experiential learning while providing value to partner companies through access to top students, sales research, and networking opportunities.
Patrons offers a variety of domestic and internationally recognized training programs and courses in marketing, retail, FMCG and customer care. Courses are offered in collaboration with LCCI, UK and other associations, and provide employment opportunities as well as the ability to continue higher education. Patrons is the only authorized regional training center in South India to offer LCCI, UK courses. Courses include introductory and advanced levels in marketing, e-commerce, internet marketing, advertising, public relations, retail operations, customer service and more.
LCCI English for Business
Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.
GLOCAL SCHOOL OF BUSINESS AND COMMERCE, ONE OF THE BEST BUSINESS SCHOOLS IN I...Glocal University
The Glocal University with five major schools namely School of Technology, Law School, School of Pharmacy, School of Business and Commerce, and School of Life and Allied Health Science offers wide range of Undergraduate, Postgraduate and professional courses to its students.
In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability.In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc. are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management).Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark.
This document provides a summary of an individual's professional competencies, education, skills, academic projects, and other relevant experience. The individual has a background in management, marketing, and advertising with skills in sales strategies, business development, and communication. Their education includes an MBA in marketing and a bachelor's degree in advertising. Notable academic projects include designing an advertising campaign for used cars and serving as the media planning department for an educational website's advertising agency. The individual is currently pursuing additional certification in inbound marketing and retail management strategies.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
A study on internal perspective of marketing strategies implemented by KTDCBella Meraki
Project presentation ppt. Project submitted in partial fullment of the requirements for the award of the Degree of
Master of Business Administration of the University of Kerala on 28 September 2013. Project was done in KTDC, Trivandrum
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
This document provides an overview of key concepts in communication and promotional strategy. It includes visual models of the communication process, message encoding and decoding, factors that influence effective communication, and response models. Promotional strategies are discussed, including selecting appropriate communication channels and target audiences. Models for developing advertising strategies based on audience involvement and thinking versus feeling orientations are presented.
This document contains an assignment for a marketing course. It provides details of the assignment such as the subject code, semester, student ID, credits, and marks. It then lists 6 questions related to advertising, media planning, sales promotion, and evaluating sales performance. For each question, it provides an answer section for the student to write their response. The answers should provide details on topics like the advertising pyramid, steps in the media planning process, benefits of newspaper advertising, comparing sales strategies, defining sales promotion and how it differs from advertising, and methods for evaluating salesperson performance.
While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful.
An integrated marketing communications plan Written for Rowan-Cabarrus Community College to fulfill my graduate capstone requirements at West Virginia University.
Passio Marketing
Tsakane Morvin Shibisi is a South African national seeking a professional role that offers career advancement. He has over 12 years of experience in marketing, business development, and project management across various industries. Currently, he holds an Honors Degree and is pursuing an MBA. His most recent role was as Marketing, Distribution and Broker Services Manager for Hosmed Medical Scheme.
FTG Academy provides training in journalism, mass communication, and professional communication. The document discusses advertising research and market research. It defines advertising research as a subset of marketing research that systematically gathers and analyzes information to develop and evaluate advertising strategies, ads, and media campaigns. The document also outlines various approaches to market research segmentation including demographic, geographic, psychographic, and behavioral approaches. It discusses topics such as the 4Ps of marketing, target audiences, consumer buyer behavior, steps in marketing, and external factors influencing marketing.
This document discusses integrated marketing communication strategies for Coca-Cola. It outlines Coca-Cola's use of various marketing communication tools including advertising through print, TV, billboards; direct marketing via partnerships and campaigns; sales promotions for consumers and trade partners; public relations through events and social causes; sponsorship of events like FIFA; and digital marketing on their website, social networks, and mobile app. The overall goal of Coca-Cola's IMC is to remain close to consumers and be part of their daily lives through engaging marketing strategies and social responsibility initiatives.
Chapter 17 designing and managing integrated marketing communicationsassiramer
The document discusses integrated marketing communications and the marketing communications mix. It begins by outlining the key topics to be covered, including the role of marketing communications, models of the marketing communication process, steps in developing effective communications, characteristics of the communication mix, and integrated marketing communication programs. It then provides more details on each element of the marketing communications mix, including advertising, sales promotion, public relations, direct marketing, word-of-mouth marketing, events and experiences, and personal selling. It emphasizes that marketers must consider the advantages and costs of each communication tool and match them to their specific product, market, and stage of the brand when developing an integrated marketing communications strategy.
Marketing and Communications: Hit the Ground Running Capabilitykarenelainelewis
Karen E Lewis is an experienced marketing professional with over 20 years of experience in market management, marketing communications, content development, and social media. She has a track record of developing messaging, campaigns, and initiatives that increase revenue, retention, and acquisition. She is adept at creating compelling content in various formats and working collaboratively in complex environments.
The document provides an overview of developing an advertising plan. It discusses three key elements: targeting the audience, developing a message strategy, and establishing a media strategy. It also outlines the typical sections of an advertising plan, including situation analysis, objectives, targeting the audience, competitive advantage, brand personality/positioning, implementation, and evaluation. The document also describes the DAGMAR model, which defines advertising goals and measures advertising results by focusing on awareness, comprehension, conviction, and action steps.
When Employer Branding gradually receives more attention from leaders, many businesses have been making efforts to utilize modern Marketing tools and approach new communications trends with an aim to effectively approach target talents.
How's about Word-of-Mouth Marketing? Talent Brand Vietnam had a great discussion with Mr. Robert Tran about the essential values of this tool applying to Vietnam labor market.
This document is a CV for Corene Marx, who has over 20 years of experience in marketing, communications, stakeholder relations, and public relations in the financial services and media industries. She has held roles such as Media and Marketing Manager, Publicist, Artist Manager, and Assistant General Manager of Marketing. Her skills include strategic marketing and communications, public relations, media relations, event management, and stakeholder engagement. She aims to position companies as thought leaders, build brand awareness, generate positive media coverage, and foster relationships. Her experience spans industries such as financial services, media, entertainment, and humanitarian organizations.
Advertising programs at centennial college offer optionsjasonw93
Advertising is a far-reaching business with many career options. Centennial College offers three unique advertising programs to get you started on the road to advertising success.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
GLOCAL SCHOOL OF BUSINESS AND COMMERCE, ONE OF THE BEST BUSINESS SCHOOLS IN I...Glocal University
The Glocal University with five major schools namely School of Technology, Law School, School of Pharmacy, School of Business and Commerce, and School of Life and Allied Health Science offers wide range of Undergraduate, Postgraduate and professional courses to its students.
In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability.In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc. are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management).Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark.
This document provides a summary of an individual's professional competencies, education, skills, academic projects, and other relevant experience. The individual has a background in management, marketing, and advertising with skills in sales strategies, business development, and communication. Their education includes an MBA in marketing and a bachelor's degree in advertising. Notable academic projects include designing an advertising campaign for used cars and serving as the media planning department for an educational website's advertising agency. The individual is currently pursuing additional certification in inbound marketing and retail management strategies.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
A study on internal perspective of marketing strategies implemented by KTDCBella Meraki
Project presentation ppt. Project submitted in partial fullment of the requirements for the award of the Degree of
Master of Business Administration of the University of Kerala on 28 September 2013. Project was done in KTDC, Trivandrum
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
This document provides an overview of key concepts in communication and promotional strategy. It includes visual models of the communication process, message encoding and decoding, factors that influence effective communication, and response models. Promotional strategies are discussed, including selecting appropriate communication channels and target audiences. Models for developing advertising strategies based on audience involvement and thinking versus feeling orientations are presented.
This document contains an assignment for a marketing course. It provides details of the assignment such as the subject code, semester, student ID, credits, and marks. It then lists 6 questions related to advertising, media planning, sales promotion, and evaluating sales performance. For each question, it provides an answer section for the student to write their response. The answers should provide details on topics like the advertising pyramid, steps in the media planning process, benefits of newspaper advertising, comparing sales strategies, defining sales promotion and how it differs from advertising, and methods for evaluating salesperson performance.
While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful.
An integrated marketing communications plan Written for Rowan-Cabarrus Community College to fulfill my graduate capstone requirements at West Virginia University.
Passio Marketing
Tsakane Morvin Shibisi is a South African national seeking a professional role that offers career advancement. He has over 12 years of experience in marketing, business development, and project management across various industries. Currently, he holds an Honors Degree and is pursuing an MBA. His most recent role was as Marketing, Distribution and Broker Services Manager for Hosmed Medical Scheme.
FTG Academy provides training in journalism, mass communication, and professional communication. The document discusses advertising research and market research. It defines advertising research as a subset of marketing research that systematically gathers and analyzes information to develop and evaluate advertising strategies, ads, and media campaigns. The document also outlines various approaches to market research segmentation including demographic, geographic, psychographic, and behavioral approaches. It discusses topics such as the 4Ps of marketing, target audiences, consumer buyer behavior, steps in marketing, and external factors influencing marketing.
This document discusses integrated marketing communication strategies for Coca-Cola. It outlines Coca-Cola's use of various marketing communication tools including advertising through print, TV, billboards; direct marketing via partnerships and campaigns; sales promotions for consumers and trade partners; public relations through events and social causes; sponsorship of events like FIFA; and digital marketing on their website, social networks, and mobile app. The overall goal of Coca-Cola's IMC is to remain close to consumers and be part of their daily lives through engaging marketing strategies and social responsibility initiatives.
Chapter 17 designing and managing integrated marketing communicationsassiramer
The document discusses integrated marketing communications and the marketing communications mix. It begins by outlining the key topics to be covered, including the role of marketing communications, models of the marketing communication process, steps in developing effective communications, characteristics of the communication mix, and integrated marketing communication programs. It then provides more details on each element of the marketing communications mix, including advertising, sales promotion, public relations, direct marketing, word-of-mouth marketing, events and experiences, and personal selling. It emphasizes that marketers must consider the advantages and costs of each communication tool and match them to their specific product, market, and stage of the brand when developing an integrated marketing communications strategy.
Marketing and Communications: Hit the Ground Running Capabilitykarenelainelewis
Karen E Lewis is an experienced marketing professional with over 20 years of experience in market management, marketing communications, content development, and social media. She has a track record of developing messaging, campaigns, and initiatives that increase revenue, retention, and acquisition. She is adept at creating compelling content in various formats and working collaboratively in complex environments.
The document provides an overview of developing an advertising plan. It discusses three key elements: targeting the audience, developing a message strategy, and establishing a media strategy. It also outlines the typical sections of an advertising plan, including situation analysis, objectives, targeting the audience, competitive advantage, brand personality/positioning, implementation, and evaluation. The document also describes the DAGMAR model, which defines advertising goals and measures advertising results by focusing on awareness, comprehension, conviction, and action steps.
When Employer Branding gradually receives more attention from leaders, many businesses have been making efforts to utilize modern Marketing tools and approach new communications trends with an aim to effectively approach target talents.
How's about Word-of-Mouth Marketing? Talent Brand Vietnam had a great discussion with Mr. Robert Tran about the essential values of this tool applying to Vietnam labor market.
This document is a CV for Corene Marx, who has over 20 years of experience in marketing, communications, stakeholder relations, and public relations in the financial services and media industries. She has held roles such as Media and Marketing Manager, Publicist, Artist Manager, and Assistant General Manager of Marketing. Her skills include strategic marketing and communications, public relations, media relations, event management, and stakeholder engagement. She aims to position companies as thought leaders, build brand awareness, generate positive media coverage, and foster relationships. Her experience spans industries such as financial services, media, entertainment, and humanitarian organizations.
Advertising programs at centennial college offer optionsjasonw93
Advertising is a far-reaching business with many career options. Centennial College offers three unique advertising programs to get you started on the road to advertising success.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
Social media strategy: marketing plan for the sparks foundation
to reach a large audience especially students, both can apply for this internship fresher and professional.
Powerhouse Productions is an event planning company focused on networking events for hospitality students and recent graduates. Their marketing plan outlines objectives to host 25 networking events in the first year, develop brand awareness with 5 associations within 6 months, and grow their client base to 75 clients within the first month. They will promote their membership program, which provides access to events for a fee added to student tuition or purchased separately, using emails, social media, their website and events at Humber College. They will evaluate their efforts using a hashtag, surveys and talking to guests.
Case Study - SEMrush for Students and EducatorsSamuel Chun
This document summarizes a case study of how Samuel Chun of Wiideman Consulting Group uses SEMrush tools to help marketing students at California State University, Fullerton gain hands-on experience with pay-per-click (PPC) advertising campaigns. Students are paired with local businesses and given a $250 AdWords budget to create PPC strategies for the semester using SEMrush's advertising reports. Chun monitors the student campaigns and provides advice. At the end of the semester, students present their campaign results. Using SEMrush has improved the curriculum and prepared students for digital marketing careers.
This document summarizes a SWOT analysis conducted for an education center in the Maldives. The center's strengths include a strong marketing strategy based on word-of-mouth promotion and qualified teaching staff. Weaknesses are a lack of marketing and undifferentiated educational programs. Opportunities exist in developing new marketing approaches through media and partnerships. Threats come from new competitors and changes in taxation. The analysis concludes by noting the importance of being realistic and specific in a SWOT analysis while avoiding over complexity.
The document discusses the various marketing subjects taught at management schools. These include sales, retail, digital marketing, research and analytics, and integrated marketing communication and branding. For each subject, a brief overview is provided of the key concepts and skills students will learn, such as sales processes, retail supply chain management, digital advertising channels, marketing research methodologies, and branding and promotional campaign development. The goal is to provide students with a well-rounded marketing education and skills applicable to different industry roles.
1. The campaign targeted recent college graduates ages 20-29 interested in digital marketing and technology.
2. Three ads were run over three days with a $100 budget to promote Udacity's social media marketing guide and achieve 50 downloads.
3. Ad two performed best, reaching 9,156 people and generating 29 downloads, resulting in a positive ROI of 7.8.
Business Plan of an Educational Institute prepared by B group ( Usman Ali, Waqas Riaz, Mahboob Ahmed, Hassnain Haider, MOHAMMAD Qaisar) student of Hailey College of Commerce lahore 2013-2017.
Marketing EDGE is a nonprofit organization committed to engaging college students and professors in marketing through various student programs including intensive summer programs called I-MIX and I-MAX focused on interactive and analytics marketing, paid 10-week internships with leading companies, a 12-month paid marketing rotation program called Next Generation Leaders, and scholarships for marketing students.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
Launch Your Marketing Career (LYMC) is a membership designed by award-winning Marketer Nina Christian to accelerate young marketers in the early stages of their career.
We believe that the world needs more great marketers and that every young marketer deserves the chance to build a career that inspires.
College recruitment strategy a simple 5-point plan to enroll more students t...Solar Software Set Shape
Remember the days when you could fill your enrollment quotas by inviting a group of parents and high school seniors to your campus and then sending out flyers afterwards?
The document outlines a marketing plan to build awareness of the newly formed American Marketing Association (AMA) chapter at High Point University among business, marketing, and communications students. It recommends using social media platforms like Facebook, Twitter, and LinkedIn as well as public relations tactics like speaking to classes and creating a campus email advertisement. The goal is to educate students on the opportunities that AMA membership provides, such as career resources, networking, and leadership experience.
Valeria Gomez is a recent graduate seeking a career in marketing management. She has a background in customer service and production assistance. Gomez is passionate about exploring new cultures and using storytelling to create emotional connections with target audiences. Her goals are to gain industry experience and continue developing skills in areas like social media marketing, data analysis, and leadership. Gomez intends to eventually open her own marketing agency.
This document provides an overview of studying marketing as a business student. It discusses why marketing is an important field to study and some of the career opportunities available with a marketing degree, such as marketing manager, marketing researcher, product/brand manager, and account executive. The document also describes the marketing programs offered by the Department of Marketing Management, including courses covering principles of marketing, consumer behavior, integrated marketing communications, and marketing research. Successful marketing graduates are said to have skills in areas like communication, research, strategic thinking, and a passion for marketing.
Marketing Assignment Help and Its Crucial Role in Student EducationIndia Assignment India
Fundamentally, marketing is a broad field that encompasses the development, dissemination, provision, and trade of offerings that benefit partners, consumers, clients, and society at large. The role of marketing in education is becoming more and more crucial as the business environment changes. This comprehensive guide delves into the dynamic world of marketing, and marketing assignment help emphasize its relevance to students and the critical role it plays in shaping their academic and professional journeys. Subject matter experts provide students with assistance with assignments, projects, and exams through online marketing assignments help.
The document provides an executive summary and background for a marketing plan to increase awareness and enrollment in the Business Minor program at the University of Pittsburgh at Johnstown (UPJ). It outlines research conducted including surveys of 100 students. Key findings show the Business Minor is most appealing for personal interest and knowledge gained. The plan proposes tactics like creating a new logo, hiring a promotion intern, increasing advertising, and holding social events. An unconventional idea is installing doors around campus promoting concentrations to get students' "foot in the door" to opportunities. The budget, timeline, and evaluation metrics are also summarized.
Internship Opportunities at Younity .pdfAysha703764
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2. Lone Star Marketing
2030 Sam Houston Ave. • Huntsville, Texas 77340
(832) 764-9642
April 20, 2015
Ms. Meghan Burton
Enrollment Management Marketing Coordinator
Sam Houston State University
P.O. 2056
Huntsville, TX 77341-2056
Dear Ms. Burton:
Subject: “Branded for Success” marketing major campaign
The campaign, “Branded for Success,” is designed to help you in your effort to create awareness
and expand the marketing degree at Sam Houston State University. The primary goal is to
capture the attention of prospective and current students by generating interest in the marketing
field and everything that it has to offer. With this strategy, the Department of Management and
Marketing will see an increase in declared marketing majors.
“Branded for Success” creates the idea that by choosing marketing as your field of study, you are
branding yourself for success for later on in life. To brand the students for success, the campaign
will showcase the personalized learning environment of the marketing degree. The campaign
will show the students how the marketing classes will engage and teach in ways that will prepare
them for the real world.
By utilizing the media, public relations, and promotional items, the marketing major will be set
apart from other business majors at the university. These tools will aid in gaining more exposure
and in return increase awareness among current and prospective students.
It was a pleasure developing this campaign and we hope you enjoyed our presentation.
Thank you,
Katherine Gillespie Lena McKenna Shannon Bianca Bijarro Irene Galvez
3. Our Proposal ....................................................................................................................................1
Integrated Marketing Communications Mix....................................................................................2
Situation Analysis ...........................................................................................................................2
Objectives ........................................................................................................................................2
Target Market Analysis................................................................................................................3-4
Primary Target Market:
The Freshmen...........................................................................................................................3
The Transfers........................................................................................................................3-4
Secondary Target Market:
The Lifelong Learners ..............................................................................................................4
Message Strategy .............................................................................................................................4
IMC Recommendations ...................................................................................................................4
IMC Tools and Executions ........................................................................................................5-10
Advertising ..............................................................................................................................5
Public Relations....................................................................................................................5-6
Promotional Items ...............................................................................................................5-6
“Branded for Success” T-Shirt.........................................................................................................6
USB Bracelet....................................................................................................................................6
Sticky Note Pad ...............................................................................................................................6
Evaluation ........................................................................................................................................6
Visuals of the Executions...........................................................................................................7-10
Appendix..........................................................................................................................................1
4. Integrated Marketing Communications Plan
Introduction:
Sam Houston State University is known for its criminal justice and education degrees but
that is not all the school has to offer. You and your staff are exploring ways to put the spotlight
on the BBA Marketing Degree. Getting your target market interested in pursuing this degree
requires reaching them in an effective way that doesn’t go over the $20,000 budget. Using
methods that have proven to work in the past is a good foundation for any campaign.
Additionally you want to consider new approaches to make the SHSU Marketing Degree stand
out among the rest.
Situation Analysis:
In an environment were criminal justice and education degrees dominate SHSU, it can be
challenging to get the marketing degree to stand out. The marketing degree has been
overshadowed because it doesn’t carry the clout of flagship programs like a criminal justice
degree.
Objectives:
To increase enrollment in the marketing major by 10% for Fall 2016.
To increase awareness of the marketing degree by 12% among freshmen, transfers and
adult learners by Fall 2016.
To increase the amount of recognition the marketing degree receives from students at
Sam Houston State University, a school that is largely known for its criminal justice and
education degrees.
Target Market Analysis:
Primary Target Markets:
The Freshmen: First year college students making the transition from high school to
college. They have yet to declare a major and tend to change their majors multiple times
during the early college years. Looking for information about the Undergraduate degrees
offered at Sam Houston State University. Most will be living on campus and will be
exposed to a variety of programs. They want to earn a valuable degree that leads to a job
that will be in high demand following graduation. Highlighting the positive job outlook
for marketing majors will get and keep the attention of these students.
The Transfers: Transfer students who have started their earning their basic credits at
other colleges and are looking to transfer to a state university. They have a better idea of
what they want to do with their life. Their previous college just wasn’t the right fit for
them. They want the small classes of a community college but with the quality of state
university professors. Want maximize the number of transferrable credit hours earned for
this degree to avoid repeating a class.
Ages: 18-24
5. Where are they from? Primary focus will be on Houston in addition to San
Antonio and Dallas
Commuters: Most students leave the Huntsville area on the weekends.
Secondary Target Market:
The Lifelong Learners: Adult students who are completing their degree or who have
decided to pursue a degree. They are usually part time students with full time jobs and
are attracted to flexible class times that fit their busy schedule. Our satellite campuses
and online courses make this possible with both day and night time classes available.
Adult learners relate their life experiences to what is being taught classes. They intend to
use the marketing degree for their current job in hopes of advancing in their career.
Additionally, some adult learners are motivated to pursue a marketing degree at this stage
in their life because they plan on changing their career path.
Ages: 25-45
Where are they from? Houston area
Commuters: Leaving from work or home to attend campuses.
Message Strategy:
To be “Branded for Success” means that when students choose to earn a SHSU
Marketing Degree they are choosing an opportunity to succeed beyond the classroom. Our
message is about how the SHSU Marketing Degree will get students “Branded for Success” by
exposing them to real world opportunities. What sets this degree apart from the rest is the
marketing professors’ applied teaching styles. This degree prepares students for the professional
world by staging real life scenarios that require students to think like a marketer. The smaller
classes encourage dynamic interaction among peers where each student contributes to the team.
Professors deliver personal feedback to draw out the students’ richest ideas. The Marketing
Degree at Sam Houston State University will mold freshmen, transfer students and adult learners
to be “Branded for Success.”
IMC Recommendations:
The plan will communicate the “Branded for Success” message by concentrating on
producing a radio advertisement for the marketing degree that will reach our target market in the
Houston and surrounding areas. This medium is both a cost efficient and unique way of
promoting the marketing degree offered at Sam Houston. The plan incorporates an event that
provides a platform for students to pitch their own campaign ideas to a panel of representatives
from businesses. The marketing brochure will be designed to provide relevant information such
as the types of courses required, and the career opportunities to look forward to for students
earning a marketing degree. To bring further awareness to the marketing degree the promotional
items will present the message of “Branded for Success,” in a way that is both memorable and
functional for the desired target audience.
6. IMC Tools and Executions:
*Visuals of the executions can be found at the end of this report.
Advertising:
Radio:
We believe that the use of radio ads will differentiate the marketing degree from other
programs because it is a tool that has not been used by SHSU for its degree programs. Radio ads
reach thousands of listeners daily, whether they are driving in the car or on Pandora. We are
directing this ad to our targeted listeners who live in the Houston, Dallas, San Antonio and
surrounding areas.
With only a brief amount of time to connect with the listener the ad will address the high
points of the professional and personalized education that the SHSU Marketing Degree delivers.
o In an effort to reach the freshmen already attending the school, who haven’t
decided on a major, we recommend running the radio ad on the SHSU radio
stations: KSam, El Gato and The Kat. For these stations the ads will be aired
throughout the year, particularly in the early Fall and Spring semesters. Less
emphasis should be put on the ads in the Summer because most students are not
on campus between June and July unless they are attending summer courses.
o To reach transfer students and adult learners it is suggested that you have the ads
play in local Dallas & San Antonio stations as well as radio stations in the greater
Houston area such as: 96.5, 104.1, 106.9 and 92.9.
o They will receive the most airtime for Houston stations in November and
December to get on the radar of incoming freshmen looking at college programs.
February and March will focus on the adult learners. During the summer months
of May and June is the prime time to attract transfer students who want to
continue their education by the Fall semester.
Public Relations:
Event Idea: The Pitch to Win! The event will be open to any student organization or
department at Sam Houston State University. The groups may have up to 5 members and
will pitch an idea to 4 major corporations such as Nike, Shipley’s, Coca-Cola, etc. The
winning pitch entitles $1,000 donated to the organization or department that created it.
Groups will have to register in advance, then attend a meeting to receive information on
which companies the groups will be pitching to and learn the procedure in how to create a
perfect pitch. The event can be held mid-fall and spring semesters for a best turn out.
Direct Marketing:
Email: The emails highlight the positive aspects of the SHSU Marketing Degree and are
to be sent to the target market at the beginning of the Fall and Spring semesters. They are
meant to encourage these students to visit the Marketing Major website for more
information concerning the degree.
7. Postcard: The personalized postcard will communicate to the student that the Marketing
Degree will set you up for a successful career in this field. The “Branded for Success”
postcard will be sent to prospective students prior to the start of the Fall semester, with an
emphasis on the incoming freshmen.
Promotional Items: Promotional items are a great way of getting the attention of our target
market. Students should see these products and be reminded of the marketing degree from the
design and our message “Branded for Success.” The target looks for tangible items that are
visually interesting and practical.
USB Bracelet: We are particularly excited about the USB bracelet for the marketing
degree. A USB is a necessity for marketing students, as they will create many reports
and projects throughout their time at SHSU. Instead of a typical thumb drive, which
could be easily lost, we decided to fashion the USB into a bracelet. It’s a convenient way
of storing important projects and files while still remaining stylish. Available in SHSU
colors: Orange & Navy with “Branded for Success” written in white text. This USB
bracelet will be distributed on the Main Campus in front of the Smith-Hutson Business
building as well at our satellite campuses in The Woodlands & College Park at the
beginning of the semester.
Marketing Major T-Shirt: One way of getting the Marketing Degree noticed is by
actually seeing current marketing students show that their proud of their degree by
wearing a t-shirt specifically for the marketing major. For your program we have
designed a SHSU Marketing Degree T-shirt. Keeping with our “Branded for Success”
message, the shirt is designed in SHSU colors: Navy Blue cotton t-shirts available in
multiple sizes. The front has the trademark SH logo with the word, Marketing printed
below it. “Branded for Success” is printed on the back of shirt along with the Bearkat
paw print. The font and letter color is easy to read and stands outs.
o Make these available at student orientations, career fairs and the Business
building.
Sticky Note Pad: The sticky note pad will have a watermark of both the BearKat paw
print and “Branded for Success.” At the very top each sticky note will have the website
directing students to the Marketing Degree landing page. Each note will also provide
different facts about the SHSU Marketing Degree. For example, possible careers for
marketing majors, the classes to look forward to and internship opportunities. This
product helps to inform your target market of the various aspects of the degree.
Evaluation:
To gauge the effectiveness of the campaign, “Branded for Success,” Lone Star Marketing
suggests comparing the enrollment of students in the Marketing major to those from the previous
year. Conducting end of the semester questionnaires asking how the “Branded for Success”
campaign influenced the students’ decision to select Marketing as their degree.
8. Visuals of the Executions
Email:
Program: College of Business Administration
Date to Send: November, February, May
Sending To: Prospective Students (Transfer Students, Incoming Freshmen, Adult Learners)
Targeted Major: Marketing
Are you eager to be successful?
Sam Houston State University’s Marketing Department will have you “Branded
for Success.”Our BBA Marketing Degree will give you real world experience so
that you are prepared for the field of marketing upon graduation. With our smaller
class sizes, you will have an opportunity to study in a hands on learning
environment with professors that have marketing experience. You don’thave to be
worried about your future. Set yourself apart from everyone else and brand
yourself for success.
Please visit our website at www.shsu.edu/see/marketing to learn more about our
program.
Sam Houston State University
Department of Marketing
10. USB Bracelets:
Are you ready to be
“Branded for Success?”
Students in the Department of Marketing
at Sam Houston State University are
prepared for success upon graduation.
Students will have a competitive edge in
the field of marketing by gaining hands
on real world experience.
If you are ready, visit
www.shsu.edu/see/marketing
Meghan Burton
1806 Avenue J,
Huntsville TX 77341
11. Radio Ad:
FADE IN: SHSU AM
Tired of your dead end job and want a new start!
Come check out Sam Houston State University’s Marketing Degree Program. With online
classes available and campuses located in The Woodlands and Huntsville there is no excuse
to wait any longer. Become a Bearkat and be Branded For Success!
For more information go to www.shsu.edu/see/marketing
EAT EM UP KATS!
(CAT GROWL)
FADE OUT: SHSU AM
RUN TIME 00:00:45
Marketing T-Shirt:
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