Bella & Chloe Marketing Deck
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The document outlines the current threats facing the jewelry brand Bella & Chloe, including a lack of clear branding and inconsistent marketing. It recommends clearly defining the brand's identity, values, and target consumer. The branding opportunities section suggests establishing a brand vision, mission, and visual identity. Key marketing channels include the website, influencers, and social media. Success will be measured by growing brand awareness, engagement, collaborations, traffic, sales, and acquiring new/repeat customers through consistent digital marketing and communication across teams.
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Bella & Chloe Marketing Deck
- 2. Current Threats Clearly defining who, what, why Bella & Chloe No solid foundation to grow without it. Inconsistent update of website & product Thus, why would consumers come back to shop? Inconsistent of email promos / sales Not staying relevant on consumer minds.
- 3. Branding Opportunities Clearly Define WHY Bella & Chloe Brand Vision – Positioning in Market Mission Statement - Who we are as a brand Brand Values – Promise to Consumer Create Brand Identity Logos Symbols Color Scheme
- 4. Target Consumer Women 25 – 35 years old College Educated + $40,000 / year The Bella & Chloe girl is one whom understand herself, is authentic, and longs for an adventure. She is unbound and translates culture through her youthful freedom, and personal style. She chooses vintage because of it’s timeless quality and aged stories that are engraved into each piece of jewelry. She is effortlessly herself.
- 5. www.bellaandchloe.com Opportunity Communication + Collaboration = Consistency updating banner(s) – once a week updating new find(s) – once a week emails : promo/sales/blog post – weekly listing new item(s) – day after shot social media – daily (+ with promo/sales) outreach – weekly (contest/giveaway every 3 months)
- 6. Marketing Channels Direct Selling – Website & Events ChannelAdvisor Shopify Intermediary – Influencers & Foray Collective Third party that offers an intermediation service Increasing reach in audience
- 7. Digital Marketing Tools Instagram – Content Marketing Tumblr - Content Marketing Pinterest – Content/Advertising Marketing Facebook - Content/Advertising Marketing YouTube - Content/Advertising Marketing Blog - Content/Advertising Marketing Foursixty – Advertising Marketing PowerTools – Content Curator Google Analytics - Content/Advertising Marketing Data
- 8. Personal Role & Skill Set A brand specialist focuses on a wholistic approach to an overall brand, they focus on certain target segments, apply psychological principles in the design and employs three methods to help a company establish strong relationships. Understanding the history & the production Understanding & Communicating the brand Curating product & placement Communicate, Coordinate, Collaborate
- 9. Suggestions Alleviate current THREATS & OPPORUNITIES Branding Open Communication Team Weakly Pow-WOW & Planning Follow-up & Analyze growth Invest in digital marketing software ChannelAdvisor Marketing & Data
- 10. Measure of Success Team Utilization of: Communication + Collaboration = Consistency Brand Awareness Growth Increase in consumer engagement Increase in collaborations/ advertising opportunities Conversion Rate Increase New Customers Increase Repeat Customers Increase Website Traffic Increase Overall Sales
Editor's Notes
- A brand is more than a three-word phrase. It may be based on six to 12 vision elements. Most brands cannot be defined by a single thought or phrase, and the quest to find this magic brand concept can be fruitless or, worse, can leave the brand with an incomplete vision missing some relevant elements. The vision elements are prioritized into the two to five that are the most compelling and differentiating, termed the “core vision elements,” while the others are labeled “extended vision elements.” The core elements will reflect the value propositions going forward and drive the brand-building programs and initiatives. The brand values are what the customers see and feel during their contact with the company.
- Need to narrow down descriptive words we brainstormed
- Look into basecamp Quality Control Accountability Open Communication
- Pintrest now allows for campaigns & ads to increase audience Pintrest Button is also now going to be utilizes ChannelAdvisor provides marketing data information
- Personal Task: Researching Marketing Collaboration Outreach Managing Any / All Communication including hella@bellaandchloe.com Scheduling / Planning – collaborations, photoshoots, lookbooks, events, etc.. Hand Selecting – website, new finds, events Curating Product & Placement - collaborations, photoshoots, lookbooks Social Media (management) Social Media – Facebook, Tumblr, Pinterest Tracking – collaboration, products, packages, daily tasks, analytics (Improve in deepth analytical tracking) Managing Inventory Skuing Cropping Uploading