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Impact van ‘de Cloud’


Peter de Haas                 ICT & Recht
Online Strategy Manager
peter.dehaas@microsoft.com   20 April 2010
@dehaaspeter
• 1.3 billion inboxes

• > 350 million users

• > 3 billion messages a day

• Storage growing > 2 petabytes a month
 (a petabyte is ~1 million gigabytes or ~1000 terabytes).

• > 155 petabytes of storage deployed
ISO wil cloud standaardiseren

De International Standardisation
Organisation (ISO) ziet dat cloud computing     Consument begrijpt opslag in de
een hoge vlucht aan het nemen is. Vandaar       cloud niet
dat plannen zijn opgesteld om hiervoor een
volledige standaard te gaan formeren            60 procent van de Europeanen heeft
                                                geen idee wat 'in de cloud' betekent.
                                                Een vijfde van de Europeanen heeft
                                                geen idee waar gegevens die via
                                                internet worden opgeslagen
                                                daadwerkelijk worden bewaard.
Iedere leverancier heeft eigen visie
                                                Daarnaast heerst veel onwetendheid
op cloud                                        over de verantwoordelijkheid voor de
 Leveranciers van clouddiensten geven           bescherming van gegevens die via
verschillende interpretaties aan cloud          webdiensten worden opgeslagen.
computing. Dit blijkt uit een rondvraag onder
elf verschillende bedrijven die zich
bezighouden met de cloud. Uit onderzoek van
Computable blijkt dat 29 procent van de
Nederlandse ict-managers vindt dat hun ict-
leverancier het concept van cloud computing
niet of met moeite kan uitleggen.
• The illusion of               • The elimination of          • The ability to pay
   infinite computing              an up-front                   for use of
   resources                       commitment by                 computing
   available on                    Cloud users                   resources on a
   demand                                                        short-term basis
                                                                 as needed

 Scale                           Commitment                    Pay for Use




   New aspects in Cloud Computing
Source: Above the Clouds: A Berkeley View of Cloud Computing
Without Cloud
   Click to edit Master title style

                                                 Allocated          Load
                                               IT-capacities       Forecast
                             “Under-supply“
                              of capacities


                        “Waste“ of
          IT CAPACITY




                        capacities                             Fixed cost of
                                                               IT-capacities




 Barrier for
innovations                           Actual Load


                                               TIME
With Cloud Master title style
  Click to edit

                                                                    Load
                                                                   Forecast
                                            Allocated IT
                                             capacities

                        No “under-supply“
          IT CAPACITY




                         Reduction of                           Possible
                         “over-supply“                       reduction of
                                                            IT-capacities
                                                               in case of
 Reduction                                                  reduced load
  of initial
investments                                   Actual Load



                                            TIME
http://www.automatiseringgids.nl/it-in-bedrijf/beheer/2010/16/klm-maakt-site-klaar-voor-grote-toeloop.aspx
http://www.greenm3.com/2009/10/microsoft-container-data-center-video.html
• The data centre – one of the largest construction
  projects in the Republic of Ireland over last 12
  months
• has taken approximately one million man-hours
  to complete and involved a workforce close to
  2,100 at peak.
• Making use of the low ambient air
  temperatures in Ireland, the facility uses
  „free air‟ cooling almost exclusively.
• This means the operating environment
  can be maintained without mechanical
  or refrigerated cooling systems for over
  95% of the time.
• Mechanical cooling typically represents
  ~38% of the power consumed in
  traditional data centres.
• This cooling system eliminates the necessity for
  chilled water cooling systems, used in traditional
  data centres. This saves ~18 million litres of water
  each month.
>   >

>   >
>   >   >

>       >

    >
>

>
Wervelwind binnen IT-outsourcing
Van alle vormen van IT-diensten is IT-oursourcing altijd nagenoeg hetzelfde
gebleven – denk aan servers, datacenters, netwerken, specificaties, manuren en
programmeercode. De opkomst van cloud computing brengt hier verandering in.
Alles wordt flexibel, vraagt niet langer om activa en is beschikbaar zodra het nodig
is.

 Cloud computing vormt een uitgelezen kans voor IT-afdelingen die van plan zijn te
reorganiseren: ze helpt namelijk om grote investeringen in back-end infrastructuur
en software (en alles daartussen) niet meer te hoeven doen. De cloud zet de
traditionele industrie rond IT-diensten op zijn kop.

“Cloud computing betekent grote verandering in de manier waarop bedrijven IT-
services betalen en benaderen”, zegt Susan Tan, onderzoeksdirecteur bij Gartner.

Gartner voorspelt dat over twee jaar 20 procent van bedrijven wereldwijd nauwelijks
tot geen IT-activa zullen bezitten. Cloud verandert de wereld – voor leveranciers van
allerlei allooi, van traditionele onshore en offshore IT-dienstleveranciers tot system
integrators en nieuwe spelers in nichemarkten.
Economies of scale
                     Co-location      Cloud
                      Services      Computing




                     On Premise     Traditional
                     Installation   Outsourcing




                        Economies of skill
SaaS
                                                                  Applications
                                       PaaS                     Packaged Software

                                     Platform                      Platform
          IaaS                 OS & Application Stack        OS & Application Stack

      Infrastructure                Infrastructure                Infrastructure
Servers · Storage · Network   Servers · Storage · Network   Servers · Storage · Network
“Bare metal”           “Dev fabric”
Lots of flexibility,   Can start
programming            virtually
model agnostic         friction-free
Lots of additional     Suboptimal for
work                   migration of
                       existing apps
“... among large enterprises, cloud computing is gaining critical mass, with more
than 80 per cent of respondents at least in trial stages for public and private cloud
computing deployments.”




                           The bottom line: Early adopters are finding serious benefits, meaning that
                           cloud computing is real and warrants your scrutiny as a new set of
                           platforms for business applications.”



 “...most enterprises will eventually exploit cloud-based services for a
 significant portion of their information services over time and, in the long
 run, a majority of these implementations will be hybrids.”



                            “A recent IDC survey of IT executives, CIOs, and their line of business (LOB)
                            colleagues shows that cloud services are ‘crossing the chasm’ and entering a
                            period of widespread adoption.”
Compute
  Compute             Inactivity
                       Period
                                                               Average
            Average                Usage                        Usage

                       Time                           Time
Compute




                      Average              Compute   Average
                       Usage                          Usage
                      Time                            Time
Informatie




Persoons       Taak      Lokatie
gebonden     gebonden   gebonden
Premises   Cloud
ISO          21 CFR Part 11       SAS70 Type I and II
   27001
                    Two Factor
        FISMA       Authentication            FIPS 140-2

                                          Encryption
                                          through RMS
HIPAA                                       Trusted Internet
                                                Connection
  FERPA                                Master Administrator
Before the benefits of the cloud can be fully realized and a true EU Digital Internal
Market created for European SMEs and other stakeholders, both industry and
European policy makers need to take responsible action to address both the capability
of all Europeans to connect reliably with cloud technologies, and to enhance their
confidence in using them. Our efforts should focus on:

   Ensuring that the European communication infrastructure is cloud-ready.
   Cloud computing can only deliver the full benefits when there is ubiquitous and affordable broadband
   access. Continuity of access will encourage consumers to make greater use of cloud computing services
   and SMEs to focus more on developing new content and services.
   Ensuring a genuine single market by bringing coherence to the legal
   framework applicable to the connected world, including the cloud.
   This is needed to avoid data of European citizens and cloud providers being subject to a fractured and, at
   times, conflicting set of legal rules and principles. Among other things, Europe should work to address
   and eliminate divergent Member State interpretation and application of data retention and other e-
   communications rules.
   Ensuring greater transparency about the privacy and security practices of
   cloud providers through industry adoption of a self-regulatory code, alongside possible reforms to
   the European framework for international transfers, in order to ensure that essential privacy protections
   apply to the cloud and users can make informed choices.
   Enhancing security in the cloud by providing for greater rights of civil enforcement against
   cyber attacks and ensuring greater coordination and resourcing for law enforcement bodies.

    Building Confidence in the Cloud: A Proposal for Industry and Government Action for Europe to Reap the Benefits of Cloud Computing.
On-Premises                        Hosted                     Cloud
      Servers                          Servers                   Platform


• Bring your own              • Renting                   • Shared, multi-tenant
  machines, connectivity,       machines, connectivity,     infrastructure
  software, etc.                software                  • Virtualized & dynamic
• Complete control            • Less control              • Scalable & available
• Complete responsibility     • Fewer responsibilities    • Abstracted from the
• Static capabilities         • Lower capital costs         infrastructure
• Upfront capital costs for   • More flexible             • Higher-level services
  the infrastructure          • Pay for fixed             • Pay as you go
                                capacity, even if idle
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
     conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
                                 MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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IIR Congres ICT & Recht - Cloud Computing - Peter de Haas - Microsoft - 20-04-2010

  • 1. Impact van ‘de Cloud’ Peter de Haas ICT & Recht Online Strategy Manager peter.dehaas@microsoft.com 20 April 2010 @dehaaspeter
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  • 5. • 1.3 billion inboxes • > 350 million users • > 3 billion messages a day • Storage growing > 2 petabytes a month (a petabyte is ~1 million gigabytes or ~1000 terabytes). • > 155 petabytes of storage deployed
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  • 7. ISO wil cloud standaardiseren De International Standardisation Organisation (ISO) ziet dat cloud computing Consument begrijpt opslag in de een hoge vlucht aan het nemen is. Vandaar cloud niet dat plannen zijn opgesteld om hiervoor een volledige standaard te gaan formeren 60 procent van de Europeanen heeft geen idee wat 'in de cloud' betekent. Een vijfde van de Europeanen heeft geen idee waar gegevens die via internet worden opgeslagen daadwerkelijk worden bewaard. Iedere leverancier heeft eigen visie Daarnaast heerst veel onwetendheid op cloud over de verantwoordelijkheid voor de Leveranciers van clouddiensten geven bescherming van gegevens die via verschillende interpretaties aan cloud webdiensten worden opgeslagen. computing. Dit blijkt uit een rondvraag onder elf verschillende bedrijven die zich bezighouden met de cloud. Uit onderzoek van Computable blijkt dat 29 procent van de Nederlandse ict-managers vindt dat hun ict- leverancier het concept van cloud computing niet of met moeite kan uitleggen.
  • 8. • The illusion of • The elimination of • The ability to pay infinite computing an up-front for use of resources commitment by computing available on Cloud users resources on a demand short-term basis as needed Scale Commitment Pay for Use New aspects in Cloud Computing Source: Above the Clouds: A Berkeley View of Cloud Computing
  • 9. Without Cloud Click to edit Master title style Allocated Load IT-capacities Forecast “Under-supply“ of capacities “Waste“ of IT CAPACITY capacities Fixed cost of IT-capacities Barrier for innovations Actual Load TIME
  • 10. With Cloud Master title style Click to edit Load Forecast Allocated IT capacities No “under-supply“ IT CAPACITY Reduction of Possible “over-supply“ reduction of IT-capacities in case of Reduction reduced load of initial investments Actual Load TIME
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  • 17. • The data centre – one of the largest construction projects in the Republic of Ireland over last 12 months • has taken approximately one million man-hours to complete and involved a workforce close to 2,100 at peak.
  • 18. • Making use of the low ambient air temperatures in Ireland, the facility uses „free air‟ cooling almost exclusively. • This means the operating environment can be maintained without mechanical or refrigerated cooling systems for over 95% of the time. • Mechanical cooling typically represents ~38% of the power consumed in traditional data centres.
  • 19. • This cooling system eliminates the necessity for chilled water cooling systems, used in traditional data centres. This saves ~18 million litres of water each month.
  • 20. > > > >
  • 21. > > > > > >
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  • 23. Wervelwind binnen IT-outsourcing Van alle vormen van IT-diensten is IT-oursourcing altijd nagenoeg hetzelfde gebleven – denk aan servers, datacenters, netwerken, specificaties, manuren en programmeercode. De opkomst van cloud computing brengt hier verandering in. Alles wordt flexibel, vraagt niet langer om activa en is beschikbaar zodra het nodig is. Cloud computing vormt een uitgelezen kans voor IT-afdelingen die van plan zijn te reorganiseren: ze helpt namelijk om grote investeringen in back-end infrastructuur en software (en alles daartussen) niet meer te hoeven doen. De cloud zet de traditionele industrie rond IT-diensten op zijn kop. “Cloud computing betekent grote verandering in de manier waarop bedrijven IT- services betalen en benaderen”, zegt Susan Tan, onderzoeksdirecteur bij Gartner. Gartner voorspelt dat over twee jaar 20 procent van bedrijven wereldwijd nauwelijks tot geen IT-activa zullen bezitten. Cloud verandert de wereld – voor leveranciers van allerlei allooi, van traditionele onshore en offshore IT-dienstleveranciers tot system integrators en nieuwe spelers in nichemarkten.
  • 24. Economies of scale Co-location Cloud Services Computing On Premise Traditional Installation Outsourcing Economies of skill
  • 25. SaaS Applications PaaS Packaged Software Platform Platform IaaS OS & Application Stack OS & Application Stack Infrastructure Infrastructure Infrastructure Servers · Storage · Network Servers · Storage · Network Servers · Storage · Network
  • 26. “Bare metal” “Dev fabric” Lots of flexibility, Can start programming virtually model agnostic friction-free Lots of additional Suboptimal for work migration of existing apps
  • 27. “... among large enterprises, cloud computing is gaining critical mass, with more than 80 per cent of respondents at least in trial stages for public and private cloud computing deployments.” The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.” “...most enterprises will eventually exploit cloud-based services for a significant portion of their information services over time and, in the long run, a majority of these implementations will be hybrids.” “A recent IDC survey of IT executives, CIOs, and their line of business (LOB) colleagues shows that cloud services are ‘crossing the chasm’ and entering a period of widespread adoption.”
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  • 30. Compute Compute Inactivity Period Average Average Usage Usage Time Time Compute Average Compute Average Usage Usage Time Time
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  • 32. Informatie Persoons Taak Lokatie gebonden gebonden gebonden
  • 33. Premises Cloud
  • 34. ISO 21 CFR Part 11 SAS70 Type I and II 27001 Two Factor FISMA Authentication FIPS 140-2 Encryption through RMS HIPAA Trusted Internet Connection FERPA Master Administrator
  • 35. Before the benefits of the cloud can be fully realized and a true EU Digital Internal Market created for European SMEs and other stakeholders, both industry and European policy makers need to take responsible action to address both the capability of all Europeans to connect reliably with cloud technologies, and to enhance their confidence in using them. Our efforts should focus on: Ensuring that the European communication infrastructure is cloud-ready. Cloud computing can only deliver the full benefits when there is ubiquitous and affordable broadband access. Continuity of access will encourage consumers to make greater use of cloud computing services and SMEs to focus more on developing new content and services. Ensuring a genuine single market by bringing coherence to the legal framework applicable to the connected world, including the cloud. This is needed to avoid data of European citizens and cloud providers being subject to a fractured and, at times, conflicting set of legal rules and principles. Among other things, Europe should work to address and eliminate divergent Member State interpretation and application of data retention and other e- communications rules. Ensuring greater transparency about the privacy and security practices of cloud providers through industry adoption of a self-regulatory code, alongside possible reforms to the European framework for international transfers, in order to ensure that essential privacy protections apply to the cloud and users can make informed choices. Enhancing security in the cloud by providing for greater rights of civil enforcement against cyber attacks and ensuring greater coordination and resourcing for law enforcement bodies. Building Confidence in the Cloud: A Proposal for Industry and Government Action for Europe to Reap the Benefits of Cloud Computing.
  • 36. On-Premises Hosted Cloud Servers Servers Platform • Bring your own • Renting • Shared, multi-tenant machines, connectivity, machines, connectivity, infrastructure software, etc. software • Virtualized & dynamic • Complete control • Less control • Scalable & available • Complete responsibility • Fewer responsibilities • Abstracted from the • Static capabilities • Lower capital costs infrastructure • Upfront capital costs for • More flexible • Higher-level services the infrastructure • Pay for fixed • Pay as you go capacity, even if idle
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  • 39. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Editor's Notes

  1. So what is cloud?  Need a broad definition … “An approach to computing that’s about internet scale and connecting to a variety of devices and endpoints”
  2. AG : http://www.automatiseringgids.nl/it-in-bedrijf/beheer/2010/15/iso-wil-cloud-standaardiseren.aspxComputable : http://www.computable.nl/artikel/ict_topics/infrastructuur/3324007/2379248/iedere-leverancier-heeft-eigen-visie-op-cloud.html?utm_campaign=rss&utm_source=rss&utm_medium=rss Computable : http://www.computable.nl/artikel/ict_topics/saas/3320941/2333364/consument-begrijpt-opslag-in-de-cloud-niet.html?utm_campaign=rss&utm_source=rss&utm_medium=rss
  3. Current IT architectures have to build in excess capacity to anticipate computing demand spikes throughout the year. For instance an online retailer will experience their peak computing demand 3 months out of the year – Oct-Dec – or the holiday season. During the other 9 months of the year, this computing power is underutilized and potentially costing more in power and cooling costs than necessary.
  4. However, when an organization can leverage the cloud for these capacity spikes, the amount of underused resources is smoothed out and natural efficiencies are realized, therefore reducing the amount of total costs associated with this architecture.
  5. http://computerworld.nl/article/11865/wervelwind-binnen-it-outsourcing.html
  6. You may have heard the term “Software as a Service” or SaaS. There are several “as a service” terms associated with cloud computing: Infrastructure as a Service, or IaaS, is where you pay for infrastructure resources such as servers, storage devices, and network equipment. Platform as a Service, or PaaS, is where you pay for a platform that includes an operating system and application stack. PaaS is inclusive of IaaS. Software as a Service, or SaaS, is where you pay to use an application. SaaS is inclusive of both PaaS and IaaS.An example of PaaS is Windows Azure.An example of SaaS is Microsoft Exchange Online.