This document discusses developing a cloud strategy and selecting a cloud infrastructure provider. It begins with introductions and an agenda. It then defines various cloud models like SaaS, PaaS, and IaaS. The document discusses how VMware is well-aligned with enterprise cloud requirements and presents their vCloud solution. It provides questions to consider when selecting a cloud provider and advises matching application needs to platform strengths. The presentation concludes by introducing Internap and their intelligent IT infrastructure solutions.

1. Developing Your Cloud Strategy
November 10, 2011
Paul Carmody
SVP, Product Management & Business Development, Internap
Michael Carman
Business Development, VMware

2. Agenda
Introduc)ons
Cloud
defini)ons
Latest
cloud
trends
Developing
your
cloud
strategy
Key
considera)ons
for
choosing
an
infrastructure
provider
2

3. IT Platform
Flexibility
Performance to
the End user
3

4. Cloud is simply an evolution of outsourcing
the IT stack
“SaaS”
=
Turnkey
App
“PaaS”
=
Code
and
Load
“IaaS”
=
OSaaS/FSaaS
“HWaaS”
=
MH
“DCaaS”
=
Colo
4

5. SaaS has taken off while PaaS has languished
“SaaS”
=
Turnkey
App
Excellent
for
non-­‐core
apps
“PaaS”
=
Code
and
Load
Too
inflexible
for
prac)cal
use
5

6. DCaaS through IaaS form the building blocks
of strategic applications
“SaaS”
=
Increased
customiza3on
Turnkey
App
Increased
agility
“PaaS”
=
Code
and
Load
“IaaS”
=
OSaaS/FSaaS
“HWaaS”
=
MH
“DCaaS”
=
Colo
6

7. VMware is the customer-proven market leader
§ Company Overview
• $2.9 billion in 2010 revenues
• Over $3 billion in cash
• ~9,000 employees worldwide
• 5th largest infrastructure software
company in the world
§ Proven in the Trenches
• 250,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 97% of Fortune Global 500
• Leader in Gartner Magic Quadrant
• 84% of all virtualized applications
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8. Enterprise cloud requirements aligned with VMware
Recent global study among CIOs and top IT decision makers
Key findings:
§ Requirements for Enterprise Hybrid cloud are clear; (high performance, enterprise-level
security and Quality Of Service, application portability)
§ Business Agility is the top driver for cloud (75%)
§ Highest deployments in private clouds today; ~ 20% (and growing) using hybrid cloud today
§ 88% would use cloud more if they could achieve the same or better security as their internal
datacenter
§ 88% rate cloud computing as priority over the next 18 months
§ Adoption is maturing quickly; 2/3 of respondents planning or adopting cloud today, 22%
already in department and enterprise-wide deployments
§ 95% agree that virtualization is critical to cloud
§ 93% agree with VMware’s definition of cloud computing
Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents
Source: CIO Global Cloud Computing Adoption Survey January 2011
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9. The many paths to cloud adoption
Public Cloud Public Cloud Adoption
Experimentation and Commitment
Hybrid Cloud
Mature Private
Cloud
Early Private
Cloud
Cloud Ready
Cloud
Interested
9

10. Where should you start? Follow the model of other customers…
“Which of the following best describes your organization’s starting point for cloud computing?”
25% 10%
• 43% Email
Business case,
• 40% Collaboration
• 39% Human Resource Strategy & plan
• 34% Sales Force Auto
26% 39%
• 69% Test & Dev Roadmap, service
• 51% Pre-Production catalog, reference
• 50% Quality Testing
architecture
• 44% Load Testing
Base: 271Total respondents; 110 US respondents; 82EMEA respondents; 79 APAC respondents currently using or piloting services or applications via the cloud
Source: CIO Global Cloud Computing Adoption Survey January 2011
10

11. VMware vCloud solution
Agility with Reliable Performance
• On-demand provisioning of virtual servers
• Fast scale up at reasonable cost
• Predictable, consistent SLAs
Security
• Secure & auditable cloud infrastructure
• Secure apps and user access
Application Portability
• Compatible with existing workloads
• Globally consistent service across providers
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12. The VMware cloud vision
Management
New End User Access
Automation
Existing Apps New Enterprise Apps SaaS Apps
Management
New Application Platform
Automation
Management
New Infrastructure
Automation
Public
Hybrid Cloud
or Dedicated Clouds
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13. Internap defines IaaS as a continuum
IaaS
Private Cloud Public Cloud
App App App App App App App App App App
Instances
Hypervisor
Decreasing Cost, Increasing Capacity
Increasing Control and Customization
Cloud Storage
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14. Questions to consider when selecting a cloud
service provider:
What about
How much
Importance to You
performance
security?
to the end-
How much user?
What level of support is
customization needed?
do you need?
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15. Is everything moving to the cloud?
Enterprises tend to start here and
then migrate parts of their
infrastructure right
Colocation Managed Private Cloud Public Cloud
Hosting
Internet start-ups tend to
begin here and migrate
left as leverage and
security increase in
importance
15

16. Match application needs with platform strengths
Give me
Application Portfolio Support options!
Packaged E- Custom Point
ERP commerce Apps Solutions
Give me
Application Optimization synergy!
Storage/ App Web
Database
Archival Servers Servers
Colocation Managed Private Public
Hosting Cloud Cloud
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17. Our intelligent IT
Infrastructure solutions
can take your business
to a higher level.
2,700+ Enterprise Customers 450 Employees 2010 Revenue: $244M NASDAQ: INAP
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