Lateral Thinking
by Edward de Bono
“ Thinking that is Outside the Box! ”

PRESENTED BY

MUSTAHID ALI
MBA-3
1334
Can You Solve this Puzzle?
Dr. Edward de Bono
M.D., Ph.D., (philosophy,
medicine & psychology),
Rhodes scholar
World-renowned consultant
to business, governments,
schools and industry
Author of 70 books
in 47 languages
Originator of Lateral Thinking,
Six Thinking Hats, and
Direct Attention Thinking
Tools
What is Lateral Thinking?
• Search for alternatives.

• Looks to get away from patterns
• Ignores logical direction and “…moves
sideways by re-forming the patterns”

• Is “an attitude of mind.”
• Is low-probability thinking
SO,
LATERAL THINKING IS:
VISION
INSIGHT THINKING
CREATIVITY
INNOVATION
IMAGINATION
Principle of

 Relaxation of rigid control of vertical
thinking.
 Use of chance
 Search for different ways of looking at
things
Difference between lateral and vertical thinking
VERTICAL THINKING

LATERAL THINKING

selective

generative

moves only if there is a direction in
which to move

moves in order to generate a direction

analytical

provocative

sequential

makes jumps

one has to be correct at every step

one does not have to be

one uses the negative in order to block
off certain pathways

there is no negative

one concentrates and excludes what is
irrelevant

one welcomes chance intrusions

(categories) classifications and labels
are fixed

they are not fixed

follows the most likely paths

explores the least likely

a finite process

probablistic one
DIFFERENCE BETWEEN LATERAL AND VERTICAL THINKING

vertical

lateral

alternatives

alternatives
VERTICAL THINKING IS SELECTIVE

&

LATERAL THINKING IS GENERATIVE
USE OF LATERAL THINKING


CREATING NEW IDEAS



PROBLEM SOLVING



PROCESSING



PERIODIC REASSESSMENT



DEVELOPING FREASH THINKING
Basic nature of lateral thinking
TECHNIQUES USED
TRIMMING

SPLITTING

COMBINING
BASIC METHODS OF LATERAL
THINKING


BRIANSTORMING



CROSS STIPULATION



DEBATE



DISCUSSION



CONVERSATION



SHARING THE IDEAS



PRACTISE



EVALUATION
Edward de Bono’s
Creative Thinking Process
Results: New
Ideas
GET STARTED

Capture & Work
with Output

Select & Define
Focus

Generate
Ideas
THE WORD PO

NO vs PO
• Logic could be said to be the management of NO.
• PO is language tool defining the rearrangement
process which is the basis of lateral thinking.
The function of PO:
• Creating new patterns
• Challenging old patterns
• Stated differently
• Provocative and permissive
• Liberating
PO IS BASICALY A ALTERNATIVE FINDING ,A NEW WAY
Summary
Lateral thinking:
“…is not a magic formula”
Is an attitude
Is a habit of mind
Aims for simplicity and effectiveness

Seeks escape from dominant order
Seeks simpler order and not disorder
Questions?
Lateral thinking by edward de bono

Lateral thinking by edward de bono

  • 1.
    Lateral Thinking by Edwardde Bono “ Thinking that is Outside the Box! ” PRESENTED BY MUSTAHID ALI MBA-3 1334
  • 2.
    Can You Solvethis Puzzle?
  • 4.
    Dr. Edward deBono M.D., Ph.D., (philosophy, medicine & psychology), Rhodes scholar World-renowned consultant to business, governments, schools and industry Author of 70 books in 47 languages Originator of Lateral Thinking, Six Thinking Hats, and Direct Attention Thinking Tools
  • 5.
    What is LateralThinking? • Search for alternatives. • Looks to get away from patterns • Ignores logical direction and “…moves sideways by re-forming the patterns” • Is “an attitude of mind.” • Is low-probability thinking
  • 6.
    SO, LATERAL THINKING IS: VISION INSIGHTTHINKING CREATIVITY INNOVATION IMAGINATION
  • 7.
    Principle of  Relaxationof rigid control of vertical thinking.  Use of chance  Search for different ways of looking at things
  • 8.
    Difference between lateraland vertical thinking VERTICAL THINKING LATERAL THINKING selective generative moves only if there is a direction in which to move moves in order to generate a direction analytical provocative sequential makes jumps one has to be correct at every step one does not have to be one uses the negative in order to block off certain pathways there is no negative one concentrates and excludes what is irrelevant one welcomes chance intrusions (categories) classifications and labels are fixed they are not fixed follows the most likely paths explores the least likely a finite process probablistic one
  • 9.
    DIFFERENCE BETWEEN LATERALAND VERTICAL THINKING vertical lateral alternatives alternatives
  • 10.
    VERTICAL THINKING ISSELECTIVE & LATERAL THINKING IS GENERATIVE
  • 11.
    USE OF LATERALTHINKING  CREATING NEW IDEAS  PROBLEM SOLVING  PROCESSING  PERIODIC REASSESSMENT  DEVELOPING FREASH THINKING
  • 12.
    Basic nature oflateral thinking
  • 13.
  • 14.
    BASIC METHODS OFLATERAL THINKING  BRIANSTORMING  CROSS STIPULATION  DEBATE  DISCUSSION  CONVERSATION  SHARING THE IDEAS  PRACTISE  EVALUATION
  • 15.
    Edward de Bono’s CreativeThinking Process Results: New Ideas GET STARTED Capture & Work with Output Select & Define Focus Generate Ideas
  • 16.
    THE WORD PO NOvs PO • Logic could be said to be the management of NO. • PO is language tool defining the rearrangement process which is the basis of lateral thinking. The function of PO: • Creating new patterns • Challenging old patterns • Stated differently • Provocative and permissive • Liberating PO IS BASICALY A ALTERNATIVE FINDING ,A NEW WAY
  • 17.
    Summary Lateral thinking: “…is nota magic formula” Is an attitude Is a habit of mind Aims for simplicity and effectiveness Seeks escape from dominant order Seeks simpler order and not disorder
  • 18.