Lateral thinking is an indirect and creative approach to problem solving that involves viewing problems from a new and unusual perspective. It is a skill that can be learned and adds strength to natural abilities, improving creativity and innovation which are the engines that will drive lasting success in business today. Dr. Edward de Bono divides thinking into two methods: vertical thinking which uses logical processes, and lateral thinking which involves disrupting typical thinking sequences through techniques like considering alternatives, challenging assumptions, and randomly exploring ideas to potentially find breakthrough solutions.

1. Lateral Thinking
Viewing problems in a new & unusual light i.e. using indirect & creative
approach. It is a skill that can be learned
Adds strength to natural abilities to improve creativity & innovation –only
engines that will drive lasting success
What do business need today?
New way of thinking that opens doors they didn't even know existed.
Seeking solution to an intractable problem through unorthodox methods.
Dr. Edward de Bono divides thinking into 2 methods
• Vertical Thinking, which uses processes of logic--the traditional &
historical method
• Lateral Thinking, which involves disrupting an apparent thinking sequence
Techniques
Alternatives, Focus, Challenge, Random Entry, Provocation and Movement,
Harvesting and Treatment of Ideas
~ Because breakthroughs only occurs when assumptions are broken ~
Eram Shahid
MBA-I