This is the executive summary of lateral thinking.

1. Executive Summary on
LATERAL THINKING.
Whatdo businessesneed today? A new way of
thinkingthatopensa door they didn’teven
knowexisted. A way of thinkingthatseeks a
solutionto an intractableproblem through
unorthodoxmethodsor elements that would
normallybeignored bylogical thinking.They
need Lateral Thinking. Edward de Bono divides
thinkinginto two methods. He callsone
“vertical thinking,” which usesthe processes of logic the traditional,
historical method.He callsthe other “lateral thinking,” which involves
disruptingan apparentthinkingsequenceand arrivingat the solution from
another angle. Developingbreakthrough ideasdoesnot have to be the result
of luck or a shotgun effort. Edward de Bono’sproven LateralThinking
methods providea deliberate, systematic process thatwill result in
innovativethinking. Creative thinkingisnot a talent; it’s a skill that can be
learned. It empowerspeoplebyaddingstrength to their naturalabilities,
which improvescreativity and innovation, which leadsto increased
productivityand profit. Today, better qualityand better service are essential,
butthey are notenough. Creativity and innovation arethe onlyenginesthat
will drive lasting, globalsuccess.
Who is it for?
Everyone who wishes to bringinnovativethinkinginto their workplace
would liketo focusthinkingand bringa clear structureto help you planand
manageanydiscussion. Helpfulfor individuals, itbecomeseven more
powerfulin meetings where everyone bringsshared focus on oneaspect of
the discussion at a time.
What will I be able to do after participating?
• Constructively stretch you current thinkingcapabilitybyusingsolid
practicalmethods.
• Harness your own creativity so that it can work for you, when you need it,
for competitiveadvantage.

2. • Solve problemsand generate new ideas to meet the challengesof the
modern businessenvironment.
• ApplyLateral Thinkingtoolsimmediatelyand directlyto workplace
situations.
Core Points:-
■ Introduction to Lateral Thinking.• Vertical and Lateral Thinking.
Developingyour flexiblethinkingcapability.
■ Alternatives • How to use conceptsas a breedinggroundfor new ideas.
Sometimes we do not look beyond theobviousalternatives.
■ Focus• When and howto changethe focusof your thinking. You will
learn the disciplineof definingyour focusand stickingto it.
■ Challenge • Breakingfree from the limitsof traditionalthinking.With
challenges, we act as though thepresent way of doingthingsis not
necessarilythe best.
■ Random Entry • Using unconnected inputto open up newlinesof
thinking.
■ Provocation and Movement • Generating provocativestatements and
usingthem to build newideas.
■ Harvesting • Capturingyour creative output. Atthe end of a creative-
thinkingsession, we normallyonlytake noteof the specific ideasthat seem
practicaland have obviousvalue.
■ Treatment of Ideas• How to develop ideasand shapethem to fit an
organisation or situation.