Ofir Avigad discusses strategies for testing market demand using minimum viable tests and data-driven decisions. He emphasizes the importance of reducing risk, iterating quickly, and employing various methods like A/B testing, surveys, and customer interviews to assess product viability. The document also outlines practical steps for conducting experiments and gathering insights from competitors.

1. Do people want this?
Ofir Avigad, Go-To-Market Strategist

3. MVP MVT (minimum viable test)
● Data led decisions
● Demand is the bottleneck
● Reduce risk and costs
● Iterate faster

4. Testing Methods
● A/B test on FB, LinkedIn, AdWords, Email
● Landing Pages
● Survey, questionnaire
● Customer interview
● Talking to press

5. ‫חיי‬‫הניסויים‬Ex-sprint-ements

6. ‫חיי‬‫הניסויים‬
● Two week cycles
● All at once
● Keep it to 1 variable?
● Don’t have to use your real brand
Ex-sprint-ements

7. ‫חיי‬‫הניסויים‬Ex-sprint-ements

8. ● Competitor spreadsheet
● Similar Web Chrome extension
○ Traffic
○ Sources
○ Geography
○ Referral
● Home page language
Competitor Inspiration

9. A/B testing
● FB
○ AdEspresso
● LinkedIn
○ Inmail
● AdWords
○ Compatible landing page
● Email
○ Unomy, Outreach

10. More Methods
● Landing Pages
○ UnBounce / Instapage
○ Keep it simple
● Surveys & questionnaires
○ Send on Linkedin
● Talking to press

11. Customer Interview
● Write 5-10 questions
○ What do you use today for this?
○ Are you happy with it?
○ Would you consider replacing it?
● Don’t try to sell
● Jobs to be done

13. How much is meaningful?
● 1,000 impressions for social
● 250 sends for each email version
● 50 Full surveys
● 400 questionnaire answered
● 10 Customer Interviews

14. ofirsinbox@gmail.com
Ofir Avigad, Go-To-Market Strategist