This document provides an overview of landing pages from a PPC perspective. It defines landing pages, discusses their purpose of converting traffic and creating harmony with search intent. It also covers best practices for landing page mechanics, strategies to improve performance, and tips for testing and optimization. The key goals are to engage visitors and guide them through the sales process without creating confusion or distractions from the intended purpose.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
Landing pages: The Good, the Bad, and the UglyNapierPR
In this SlideShare, we take an in-depth look into landing pages, analysing the layout and content used by a variety of B2B technology companies, to show how the best companies optimise landing pages, and tips and tricks for easy landing page fixes.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
Landing pages: The Good, the Bad, and the UglyNapierPR
In this SlideShare, we take an in-depth look into landing pages, analysing the layout and content used by a variety of B2B technology companies, to show how the best companies optimise landing pages, and tips and tricks for easy landing page fixes.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
- Only 22% of businesses are satisfied with their landing pages (Econsultancy)
- 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- Mobile optimized landing pages convert 300% higher over phones than non mobile optimized (Ektron)
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...Etela Ivkovic
Need to make improvements to your website and are unsure where to start? The DragonSearch digital marketing workshops: http://www.dragonsearchmarketing.com/digital-marketing-consulting-training/ are designed to train organizations on how to most effectively use marketing strategies to attain their goals and achieve success. In addition, our team of experts run local workshops aimed at helping small businesses better understand how to utilize these tactics.
This presentation outlines our workshop on Improving Your Website. Held by senior Dragons Etela Ivkovic and Ralph Legnini, it covers topics including:
• SEO
• Branding
• Content Development
• Usability
• Information Architecture
• Analytics
• Conversion Rate Optimization
• Content Optimization
• NAP
This is a great way to learn the basics of website improvements, whether you are starting with a new website or are rebuilding an existing site. We invite you to learn more about this topic in the two part series on our blog: http://www.dragonsearchmarketing.com/how-to-improve-your-website-workshop-part1/.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Egghead Design - Email Design Best PracticesPeter Scully
Egghead Design present Email Design Best Practices. Includes information on campaign planning, list segmentation, email marketing design, A/B Split Testing
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Learn strategies you need to ensure your website is healthy based on industry best practices, and how to turn visitors into customers. Learn important tips to turn your website from a business card to your #1 marketing tool.
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018Michelle Morgan
Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
- Only 22% of businesses are satisfied with their landing pages (Econsultancy)
- 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- Mobile optimized landing pages convert 300% higher over phones than non mobile optimized (Ektron)
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...Etela Ivkovic
Need to make improvements to your website and are unsure where to start? The DragonSearch digital marketing workshops: http://www.dragonsearchmarketing.com/digital-marketing-consulting-training/ are designed to train organizations on how to most effectively use marketing strategies to attain their goals and achieve success. In addition, our team of experts run local workshops aimed at helping small businesses better understand how to utilize these tactics.
This presentation outlines our workshop on Improving Your Website. Held by senior Dragons Etela Ivkovic and Ralph Legnini, it covers topics including:
• SEO
• Branding
• Content Development
• Usability
• Information Architecture
• Analytics
• Conversion Rate Optimization
• Content Optimization
• NAP
This is a great way to learn the basics of website improvements, whether you are starting with a new website or are rebuilding an existing site. We invite you to learn more about this topic in the two part series on our blog: http://www.dragonsearchmarketing.com/how-to-improve-your-website-workshop-part1/.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Egghead Design - Email Design Best PracticesPeter Scully
Egghead Design present Email Design Best Practices. Includes information on campaign planning, list segmentation, email marketing design, A/B Split Testing
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Learn strategies you need to ensure your website is healthy based on industry best practices, and how to turn visitors into customers. Learn important tips to turn your website from a business card to your #1 marketing tool.
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018Michelle Morgan
Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels.
Successfully Monitoring And Measuring Social Media CampaignsMuhammad Karim
Presented at the Social Media World Forum 2010 #smwf - How to get started and where your focus should be when monitoring and measuring Social Media Campaigns.
Measuring and Tracking Your Social Media EffortsHall_
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
Unfortunately there is no formula which can guarantee your campaign to go viral. Of course there are some common elements of a successful viral campaign such as content containing an emotional connection, incentivized share or pass along, well-spread awareness, and extremely easy to understand and more Importantly, easier to transmit.
The sixth lesson of Online Communication. Content, content management, content marketing, community, online community management, digital agencies, choosing an agency, guide your digital agency. Flash materials, videos and some critical pages are not included. Educational use only!
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne ChenWayne Chen
10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co
Food and Beverage trends in China and ASEAN markets by Innova Market Insights NutriPR
ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to LeadsSrijan Technologies
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.
So how do you identify and take advantage of these opportunities for growth?
Watch this webinar as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
You’ll learn:
- Fresh methods for measuring your content's impact.
- Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
- Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.
With Bill Franklin and Oliver Tani of DAC Group, we'll unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.
You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.
Whether you're a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.
Jill Culbertson, Managing Director, Excel Ecommerce
Jill is a Social Media Marketing and Online Marketing consultant specialising in e-commerce for online retail clients. She provides consultancy on and development of online marketing and social media strategies for large multi-channel e-commerce clients. Clients (past and present) Clockwork Orange, Sliderobes, alltheshoes, Schway, Lakeland Limited, TM Lewin, Savile Row, Racing Green, Pets at Home, LK Bennett, Liverpool FC, Levis Europe & AT Cross.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Everyone has an opinion about their website, but the bottom line is that it’s either performing or it’s not. Many times the problem is far bigger than red versus blue or how you choose stock photos. The problem with an under-performing website is its inability to:
• Clearly start the sales conversation
• Provide a clear path to conversion
• Lead visitors through content that matters to them
This presentation provides direction on important metrics you need to consider before you agree to change anything on your website.
Building effective landing page and Calls-to-action for conversionAyushma Pandey
Learn about landing pages and calls-to-action (CTAs) and their importance in conversion. My presentation gives you the basics of landing pages and CTAs. I will be sharing slides focused on the two soon.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
6. What is a Landing Page?
• An entry point of your website, besides the
home page
• Page to harmonize user intent with offer
7. Types of Landing Pages
• Home
• Product
• Category
• Search Results
• Lead Generation (see also name squeeze
page)
• Long Copy (sales letter style)
• Email Response
11. Goal of Landing Page
• Create entry points which lead custom to
the exact solution they were searching for
• Create harmony in thought process
• Carry customer along the sales process
• Make broad topics narrow
12. Purpose of Landing
Page
• Pay-Per-Click - entry points, separate from
the existing navigation, to target keywords,
and convert traffic.
13. Purpose of Landing
Page
• Search Engine Optimization - entry points,
within the existing navigation, optimized to
one target set of organic results, and
convert traffic.
15. Landing Page Difference
• Limited Navigation
• Singular Goal
• Singular Message
• Detailed Explanation
• Copy is strategic
• Designed to capitalize on general traffic
• Designed around single keyword
16. Why Are Landing Pages
More Simple Than
Other Pages?
• Focus of strategic content
• Content makes the sale.
• Design & layout only compliment the
process.
• Psychological triggers are used.
17. Why Have Both
Landing Pages and
Content Pages
• They are both necessary - each serve
different purposes when leading prospects
through sales conversion (e.g. ‘about us” pg
helps PPC landing pg.)
19. Waterfall Engagement
Model
• Landing pages are to the sales conversion
process as cascading is to waterfalls.
• Keep engaged from one sentence to the
next
• All benefits have been stated, questions
answered, objections responded to,
credibility established.
• Builds momentum toward asking for the
sale
20. Landing Page
Conversion Experience
• Visitor waits for page to load, evaluating if
worthwhile.
• Page load, visitor scans copy. “Should I
leave?”
• Visitor reads page. Finds disharmony, or
confusion. Leaves
• Starts conversion process. Not enough
credibility and reassurance.
21. What Causes Landing
Page Abandon?
• Not relevant to the exact keyword, and keyword
intention of the visitor
• Graphics don’t emphasize benefits
• Subheadlines don’t help summarize extended copy
• Copy is in disharmony with subheadlines or
keyword intention.
• Commitment seems to long-term
• Not clear what action is
• Not clear the result of the action
• Copy isn’t readable
• Forms are overwhelming, or ask for too much info
22. Concept: Distracted
Buyer Isn’t a Buyer
• Great amount of confusion = never make a
decision
• Everything on the page has to be consistent
with keyword intent
• Distractions =
• disharmony with search intent
• negative product aspects
• navigation clicks
23. Concept: Distracted
Buyer Isn’t a Buyer
• Even a little confusion = never make a
decision
• Everything on the page has to be consistent
with keyword intent
• Avoid customer saying “why am I here
again?”
25. Landing Page
Disharmony
• “I don’t think this relates to me”
• Reader thinks, “No.”
• “I don’t really believe it”
• “How can that be true”
• “I don’t understand what I’ll get for my
money”
• “I’m confused about my options”
30. Call-to-Action
• Free shipping
• Free Shipping with cut off
• Inventory indicator / Limited quantity
• Add to cart
• Irresistible Offer - bonuses, extras
31. Insider Tips: Landing
Page Mechanics
• Removing the Distraction of Navigation
• Place hero image on the left, top-fold
• Write for both keywords, and audience
segments (e.g. personnas)
• Vertical 2-column layouts perform the best
32. Insider Tips: Landing
Page Mechanics
• Horizontal layouts create more distractions
• Make hero shots clickable
• Graphics are secondary to good copy
• Response Devices can be throughout -
logical points for soft and hard sells
33. Insider Tips: Landing
Page Mechanics
• Make ‘add to cart’ buttons readable from
across the room (from your computer
screen)
• Segment Tire Kicker from Qualified Traffic -
two different goals, but can still result in a
sale.
35. Landing Page Strategies
• Lead generation for general traffic.
• Convert to qualified customers.
• Lower Cost Per Acquisition.
• Increase visitor value.
36. Landing Page KPI (Key
Performance Indicators
• Sales as a percent of visitors
• Sales by traffic source
• Average Sale amount
• Average life time value (do they buy more than once)
• Visitor Value
• Percent of Sales from New vs. Existing Customers
40. Landing Page Dos and
Don’ts
• Do have a singular goal for action
• Do have a singular purpose to the page
• Do use “Add to Cart” for buttons
• Don’t create navigation distractions
• Don’t try to force keyword intent on
landing pages, creating disharmony