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Welcome to
Skill Goulash #3
Advertise online with Google AdWords
Paola Lucido - Budafony.hu
● This file is licenced under the following
Creative Commons licence
● BY : attribution
● No commercial use
● No modification
Advertise Online with Google Adwords
• 1# Understand the Demand
• 2# Define yourstrategy
• 3# Adapt yourwebsite
• 4# Create yourCampaign
• 5# Wrong ad example
1# Understand the demand
With google Keyword Planner
Search fornew keyword and ad group ideas
1# Understand the demand
With an efficient Excel Sheet
2# Define yourstrategy
• What Product? Cat produts: General? Specialized?
• Can I adapt ? Cat tree? Cat bed?
• Who are my competitors?
Local ? International?
• Competitive advantage
Free shipping ? 24h delivery?
• First page : Is there a chance to get there?
2# Define yourstrategy
3# Adapt yourwebsite
• Optimized Organic SEO
same keywords in yourwebsite than the ones in yourcampaign!
• Optimized Landing page
– Highlight yourcompetitive advantages
– Create « call to action »
– Simplify the buying process
4# Create yourCampaign
• Select yourcampaign type and name
• geographic location
• Choose your“bid strategy”
• set yourdaily budget
• Create yourfirst ad group
• write yourfirst ad
4# Create yourCampaign
4# Create yourCampaign
• Insert yourkeywords into the keyword field in your
account :
Exact, large, modified broad, broad
• Review everything
• Enteryourbilling information
• Try different adds
• Checkthe stats !
4# Create yourCampaign
Questions?

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Advertise online with Google Adwords [Skill Goulash]

  • 1. Welcome to Skill Goulash #3 Advertise online with Google AdWords Paola Lucido - Budafony.hu
  • 2. ● This file is licenced under the following Creative Commons licence ● BY : attribution ● No commercial use ● No modification
  • 3. Advertise Online with Google Adwords • 1# Understand the Demand • 2# Define yourstrategy • 3# Adapt yourwebsite • 4# Create yourCampaign • 5# Wrong ad example
  • 4. 1# Understand the demand With google Keyword Planner Search fornew keyword and ad group ideas
  • 5. 1# Understand the demand With an efficient Excel Sheet
  • 6. 2# Define yourstrategy • What Product? Cat produts: General? Specialized? • Can I adapt ? Cat tree? Cat bed? • Who are my competitors? Local ? International? • Competitive advantage Free shipping ? 24h delivery? • First page : Is there a chance to get there?
  • 8. 3# Adapt yourwebsite • Optimized Organic SEO same keywords in yourwebsite than the ones in yourcampaign! • Optimized Landing page – Highlight yourcompetitive advantages – Create « call to action » – Simplify the buying process
  • 9. 4# Create yourCampaign • Select yourcampaign type and name • geographic location • Choose your“bid strategy” • set yourdaily budget • Create yourfirst ad group • write yourfirst ad
  • 11. 4# Create yourCampaign • Insert yourkeywords into the keyword field in your account : Exact, large, modified broad, broad • Review everything • Enteryourbilling information • Try different adds • Checkthe stats !

Editor's Notes

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