Master your Odoo Digital Campaigns!
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The document discusses marketing automation and how it can drive brand image, customer experience, and profitability. It promotes an all-in-one marketing automation platform that allows users to combine apps, boost campaigns across channels, track results, and get new functionalities like mail recaps and custom previews. The document concludes by offering a demo and thanking the reader.
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Master your Odoo Digital Campaigns!
- 3. Have you ever thought of buying a car without an engine?
- 4. ● Drive a positive brand image ● Stimulate a good customer experience ● Increase profitability
- 5. ● Drive a positive brand image ● Stimulate a good customer experience ● Increase profitability
- 6. ● Drive a positive brand image ● Stimulate a good customer experience ● Increase profitability
- 7. GLOBAL
- 13. ALLIn one place!
- 14. Combine the apps Boost across channels Track the results Integrated
- 15. What’s in it for you?
- 18. Content creation
- 25. ● 24 hours mail recap ● Custom preview text ● Mail header snippet
- 26. ● 24 hours mail recap ● Custom preview text ● Mail header snippet
- 27. ● 24 hours mail recap ● Custom preview text ● Mail header snippet
- 28. DEMO
- 29. Thank You
- 30. Not convinced yet? At Odoo, we drink our own champagne!
Editor's Notes
- Digital Marketing: buzz words used to talk about a good variety of things: emailings, website, website optimization, online advertising etc.
- Same as a Website without a strategy ! No one will find you and you surely will not go anywhere.
- It drives your notoriety to the next level and it’s crucial for your development Spread qualitative content => acquire more visibility
- You know B2B / B2C … Be more like BtoME -> personalize your message to fit your audience Be consistent, engaging, and deliver what they want, need, and expect. Choose to individualize your marketing actions towards better results
- Happy customers tend to be more loyal ! They’ll come back on your website, recommend your brand and convert new customers !
- Everyone / Anywhere / At anytime Surely help you make a difference between your brand and your competitor next door.
- If we had to compare the benefits of digital marketing to Traditional Now => Website >> Global Audience but target efficiently. Remember: Think big, target small. Target your buyer persona with all his characteristics
- TV / radio Spot: Millions $$$ vs 100$$ (digital campaign) => same reach With a better targeting comes a better engagement with your audience. Deliver the right message to the right audience, that’s the way to succeed Talk to your ambassador / create a community
- Higher conversion from internet sales => Digital makes it easier, conversion rate is higher
- Digital marketing is cost-effective for business because you can continually evaluate how and if it is working. Measuring the ROI from your campaigns helps you to re-work strategies and put the resources toward the right projects. Focus on the best and leave the rest
- Traceability: Who click, who open the email… Grow your business
- Digital Marketing could sometimes be a little bit difficult because of the variety of all the concepts. But with Odoo, we made it simple! we made it possible: > All integrated: combine the modules - going from from the launch of a campaign to measuring the sales results > Choose the right channel: Email; SMS, push notification, social Media > Centralize the results in Odoo, I’ll show you in the demo
- Optimize your campaign
- Select the right channel: send message through different channel Schedule and launch Pause & Adjust Measure the impact Start again … All this comes with Flexibility - Easiness - Traceability… And of course a great user experience !
- With Odoo, you can upload the right content easily and get a preview of what is going to be published
- Drag and drop functionalities From template to customization Preview and test before sending
- Marketing automation = conductor Does your sales force spend more time designing email campaigns than meeting potential customers? Do your employees waste time on recurring tasks inherent in your activity? Save time and improve performance by automating recurring tasks and processes
- Save time and improve performance by automating recurring tasks and processes Your marketing campaigns will be boosted by our marketing automation app, thus making it possible to qualify and score a larger number of leads.
- With Odoo, set up a tracking system for each campaign or post. This tracking allows you to measure very precisely the impact of these actions and to optimize according to the observed results It will also help better define your buyer persona for future sales!
- Send recaps to mailing creators with initial results. Provide a follow-up/overview of the mailing 24 hours after it is sent. Encourage your recipients to open your emails by showing them custom preview texts in their mailboxes. Add a snippet in your email header so that recipients can open your email in the web browser.
- Send recaps to mailing creators with initial results. Provide a follow-up/overview of the mailing 24 hours after it is sent. Invite recipients back one day after they test a product (while showing KPI's). Encourage your recipients to open your emails by showing them custom preview texts in their mailboxes. Add a snippet in your email header so that recipients can open your email in the web browser.
- Send recaps to mailing creators with initial results. Provide a follow-up/overview of the mailing 24 hours after it is sent. Invite recipients back one day after they test a product (while showing KPI's). Encourage your recipients to open your emails by showing them custom preview texts in their mailboxes. Add a snippet in your email header so that recipients can open your email in the web browser.