This document provides a guide to creating effective landing pages. It discusses what landing pages are and why they are important for capturing leads. The guide is divided into three parts:
Part One defines landing pages and distinguishes them from other pages on a website. It explains that landing pages have a singular focus on driving a specific conversion action.
Part Two discusses planning an effective landing page by defining the audience and goal. It outlines elements that make for a high-converting page, including personalizing the experience.
Part Three will cover testing and optimizing landing pages to improve conversion rates, including testing different page elements and driving traffic for tests. The guide provides best practices for creating landing pages that maximize conversions.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Resort Real Estate Websites - Best PracticesDavid Smith
Learn what the best of the best are doing in this evolving industry. Your website should be one of your most powerful branding and lead generation tools.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Resort Real Estate Websites - Best PracticesDavid Smith
Learn what the best of the best are doing in this evolving industry. Your website should be one of your most powerful branding and lead generation tools.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov.
Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici.
Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Learn to optimize your website yourself, by using the website optmization cycle and methods like Cialdini's 'Weapons of persuasion', Eisenberg's 'Hierarchy of optimization' and the Myer-Briggs Type Indicator (MBTI).
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"Lander Inc
Join us every Tuesday to our Getting Started with Lander Tutorial. Our Marketing Manager, Fernando Florez, will take you for a complete journey trough all our app and he will also give you the best tips to create a Landing Page that help you grow your business by getting the number of leads that you need. You can register here: http://webinar.landerapp.com/tuesday-tutorial
Conversion rate optimization CRO breakfast seminar Stockholm, August 2015 ThisIsNansen
An introduction to conversion rate optimisation, CRO and how you can start working with continuously evolving and improving the conversions on your website.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov.
Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici.
Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Learn to optimize your website yourself, by using the website optmization cycle and methods like Cialdini's 'Weapons of persuasion', Eisenberg's 'Hierarchy of optimization' and the Myer-Briggs Type Indicator (MBTI).
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"Lander Inc
Join us every Tuesday to our Getting Started with Lander Tutorial. Our Marketing Manager, Fernando Florez, will take you for a complete journey trough all our app and he will also give you the best tips to create a Landing Page that help you grow your business by getting the number of leads that you need. You can register here: http://webinar.landerapp.com/tuesday-tutorial
Conversion rate optimization CRO breakfast seminar Stockholm, August 2015 ThisIsNansen
An introduction to conversion rate optimisation, CRO and how you can start working with continuously evolving and improving the conversions on your website.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
How to Improve Your Website and Gain More CustomersMyles English
This presentation introduces businesses owners to the power their website has as a marketing tool. It also introduces several best-practices that should be followed in order to maximize revenue generated through their websites.
I traveled to Miami to learn SEO from one of the best. Once I was finally home from my deployment I started a meetup in my city. This is the presentation that I gave during that time. Hopefully you can receive some value from it.
Cant get more benefits from your website here are some amazing waysKelly Ston
At the end of the day, everything that matters is a benefit. Isn't it?
But profit is not something that should be considered or added in the end. Instead, think of these strategies that you must take on a regular basis. Also, it's related to doing everything else right. Doing business well means knowing when it is time to make a profit. It's been a long time since you launched your website but it doesn't get much profit? You may want to learn more about that situation.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
After reading this short guide, you will understand the main elements of a landing page.
You will learn how to optimise your landing pages to increase conversions and decrease your cost per acquisition.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
Modern Database Management 12th Global Edition by Hoffer solution manual.docx
Sha 1803 land_paggde
1. S H A R P S P R I N G G O T O G U I D E S E R I E S : L A N D I N G P A G E S
Creating Landing Pages That Convert
Your Guide to Pages That Continually Capture Leads
2. GET A DEMO
Part One
What are landing pages and
why are they important?.................................................. 4-7
What is a landing page?
The anatomy of a landing page
Why are landing pages so important?
Part Two
Planning and Creating the
Perfect Landing Page..................................................8-13
Planning your landing page
What does a great landing page look like?
Seven Elements of a High-Converting Landing Page
Personalize with dynamic content
Part Three
Testing and Optimizing
Landing Pages............................................................14-18
Why test and optimize your landing pages?
How to test and optimize your landing pages
Driving traffic for tests
Table of Contents
S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S
3. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 3GET A DEMO S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 3GET A DEMO
If you’re looking to gather leads for your business, you need to
have a landing pages strategy. Just like every other marketing
tactic, this can be done well or it can be done poorly. In order
to see the greatest return on their investment, businesses
need to build effective landing pages, and then test and
optimize them in order to maximize conversion rates.
This guide is written for any marketer looking to initiate or
improve their landing page strategy. It will guide you through
the entire process of creating and optimizing landing pages,
highlighting key points along the way. By the end, you’ll be
ready to use SharpSpring to start creating and optimizing
your own landing pages successfully.
4. Part One
What are landing
pages and why are
they important?
SHARPSPRING GO-TO GUIDE Landing Pages
5. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 5GET A DEMO
What is a landing page?
Let’s start the guide by being absolutely clear: your
homepage is not a landing page. For that matter, neither
is your product page, your pricing page, your contact page,
nor even your about page.
When we talk about landing pages from a marketing
perspective, we are referring only to specific pages that
have been expressly designed to achieve a particular goal.
Typically, the goal will be to obtain the user’s email address
and other personal information. But it could also be to
download a PDF, register for a webinar or make a purchase.
Whatever the goal is, the landing page should be solely
focused on that goal. As Tim Ash, CEO of Site Tuner and
author of Landing Page Optimization, says: “You have to
have a singular focus and discipline and be very clear about
what the desired conversion action is on your landing page.”
Landing pages come in all shapes and sizes. They can
be extremely simple or incredibly complex depending
| “You have to have a singular focus and discipline
and be very clear about what the desired conversion
action is on your landing page”
- Tim Ash, author of Landing Page Optimization
Name
Email
6. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 6GET A DEMO
on the website and the data available. That being said,
all landing pages, regardless of who they are aimed at
or what their goal is, will have the following elements:
A headline
This is the first thing people see and will usually outline
exactly what you are offering.
An offer
You must give users a reason to take action. This is
achieved by highlighting what you are offering and how
they will benefit from it.
A call-to-action
This is the element that users click to take action.
Typically it will be a button, but it could also be a link
or a form.
And that’s it. Most landing pages will have a few more
elements, such as images and trust indicators, but a
landing page can be successful using only the three
elements above. In fact, keeping the landing page
as simple as possible with a single offer leads to
better results.
| “Landing pages with multiple offers get 266% fewer
leads than single offer pages.”
- Wishpond
Headline
Offer
Call-to-action
S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 6
7. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 7GET A DEMO
Why are landing pages so important?
Trying to get a user to take a single, particular action
on a standard web page is very difficult. Our attention
spans are so small now (they were measured at an
average of 8.25 seconds in 2015 and only decreasing
as time moves on) that a standard web page simply has
too many distractions. Even if a user comes to a web
page with a goal in mind, they may get distracted by
something in the navigation bar, a link to another part
of the website or an advertisement on the page.
The beauty of landing pages is that they limit a visitor’s
options to a single choice: whether to opt-in, or not to
opt-in. By removing the navigation bar, the sidebar, the
footer, and by focusing the design and copy on achieving
one single outcome, users are guided towards that
outcome. As a result, the decision becomes binary.
They either complete the intended action or they exit the
page. There is no alternative. When the user completes
the action, you get your lead.
Key takeaways:
• A landing page is a distinctive page designed to
achieve a specific goal.
• Your homepage is not a landing page.
• All landing pages have a headline, an offer, and
a call-to-action.
• Short attention spans mean users are easily distracted.
• Landing pages only give users one option and are
therefore more effective at achieving a particular goal.
| “The average attention span is 8.25 seconds.”
- Statistic Brain
9. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 9GET A DEMO
Planning your landing page
Before you start creating and designing your landing pages,
you must first think about who your audience is and what it
is that you want to achieve. The answers you come up with
will be your guide when it comes to designing your page.
Who is your audience?
Great landing pages are tailored to their audiences. The
more personalized a landing page is, the better chance
it will have of converting a user. By defining who your
audience is, you will better understand how you should be
speaking to them, what the page should look like, which
devices will be used to access your landing page, and the
personal desires of your user.
For instance, if your product is aimed at senior citizens,
you might wish to use a larger font size, have a prominent
call-to-action that lies above the fold, and write in a style
that appeals to them. This landing page would look very
different from one designed for a millennial, who would
probably access your page on a smartphone and be used
to scrolling on a website.
| Great landing pages are
tailored to their audience.
Brittany@company.com
Special deals for you, Brittany
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Explore the planet
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GET THE BEST OFFER
HOTELS SIGHT SEEING FOOD PRIVATE TOUR
Brittany,
Explore the beauty of Egypt.
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next vacation.
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Steve@company.com
Special deals for you, Steve
Best places to stay
Explore the planet
NAME
YOUR EMAIL
YOUR MESSAGE
* lorem ipsum blah blah lorem ipsum lorep ipsum blah
blah lorem ipsum
GET THE BEST OFFER
HOTELS FOOD SIGHT SEEING TOURS
Steve,
Explore the beauty of Alaska.
Let us help you plan your
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10. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 10GET A DEMO
What do you want to achieve?
If you’re using a landing page, the chances are you want
to increase your website’s conversion rate. But what is a
conversion for your site? Do you need a landing page:
• As a destination for your PPC ad?
• To increase subscribers to your blog or newsletter?
• To let people sign up for your webinar?
• To increase purchase rates of an upsell?
• To create anticipation about a product launch?
• To do something different entirely?
Because a landing page is so specific to the goal that it is
trying to achieve, each of these goals will result in a very
different looking landing page.
What does a great landing
page look like?
The guide touched earlier on the anatomy of a basic
landing page, but great landing pages will have a few
more elements in order to maximize conversion rates.
It’s important to note here that the perfect landing page
doesn’t exist. Landing pages can always be improved and
there’s no reason not to work at making them better.
While all of the following elements can help to increase
conversion rates, sticking all of them on a page without any
thought is a sure-fire way to fail. A successful landing page
is greater than the sum of its parts. As mentioned above,
the design of a landing page should be influenced by the
audience and the end goal.
| A successful landing page is greater
than the sum of its parts.
11. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 11GET A DEMO
Seven Elements of a High-Converting
Landing Page
1. A captivating headline
This is the first and possibly the only thing visitors will
read. The headline is where you win or lose them. The key
here is to explain the benefit you are offering to users in a
single sentence. Don’t talk about features, talk about what
they can achieve thanks to your offering. Make it all about
the user. You should spend as much time on this single
element as you do creating the rest of the landing page.
Why? Because research has shown that over 90% of users
who read your headline will also read your CTA.
2. A kick-ass offer
You could have the best landing page in the world, but if
your offer sucks, users aren’t going to be converted. If your
goal is to get new subscribers to your blog, you’ll probably
want to give away something for free like an in-depth guide
to your chosen topic. If you want people to sign up to your
webinar, you’ll need to highlight why your webinar is so
good. What is the user going to learn from you and how
will it benefit them? This will be the second thing users will
read, so make sure the copy for your offer follows on nicely
from your title.
3. Eye-catching images
Some users won’t bother to read your headline. But if they
see an image that they relate to, they may be persuaded to
| “Over 90% of visitors who read your
headline also read your CTA.”
- MarketingExperiments
12. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 12GET A DEMO
give the landing page a second chance. Don’t just use any
old stock image, however. Think of your image as a second
headline. Make it powerful; make sure it shows off your
product or offering and the benefit to the user if possible.
4. A sweet video
Do you know what’s better than images? Video! If a picture
says a thousand words, how many words does a video say?
Ten thousand? A million? However many it is, videos are a
great way to increase conversion rates. In fact, research from
Eye View Digital has shown that using video on landing pages
can increase conversions by 86%.
5. Trust indicators
These can be anything from testimonials and reviews
to customer logos and Industry certifications. This is an
especially important element if the goal of your landing page
is to persuade users to buy a product. But even if you’re just
trying to get more email sign ups, it is still a good idea to put
trust indicators on your landing page.
6. A clear call-to-action
It’s no good having a landing page if users don’t know what
to do on it. This is where your call-to-action (CTA) comes in.
It should be clear, prominent and assertive. “Sign up here”,
“Add to cart” and “Download now” are common calls-to-action
that you will see across the web. As always though, your CTA
should be tailored to your offering and your audience.
7. A post-conversion page
When’s the best time to get a user to convert? When they’ve
already converted. This is the goal of a post-conversion
landing page. Once they’ve clicked the call-to-action and
filled in their information, follow them up with another offer.
Maybe this is a product upsell or a request to become a
newsletter subscriber. Whatever it is, there’s no better time
to strike than while the iron is hot. (Note: SharpSpring makes
this easy with landing page funnels – a series of pages
served up in sequence.) If you don’t have an applicable post-
conversion offer, consider a thank you instead.
| “Using video on landing pages can increase conversions by 86%.” - Eye View Digital
13. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 13GET A DEMO
Personalize with Dynamic Content
If you’re looking for a sure-fire way to boost conversions,
there are few methods better than inserting dynamic
content into your landing page. Dynamic content is
content that is personalized for a visitor using data
you have already gathered about them. According to
the Forrester report on Digital Experience Technology
And Delivery Priorities, 2016, 68% of marketers and
business professionals say that ‘delivering personalized
experiences’ is their highest priority for web and
mobile initiatives.
Examples of dynamic content
Dynamic content comes in all shapes and forms. Some
common examples are:
• Inserting a user’s name into the landing page.
• Switching out imagery to reflect the page visitor.
• Providing upsell recommendations based on a
recent purchase.
• Tailoring landing page copy depending on the
location of the user.
Find out more about how you can insert dynamic content
into your landing pages by reading our guide.
Key takeaways:
• The best landing pages are designed based on the
audience and the end goal.
• A successful landing page is greater than the sum
of its parts.
• Images, trust indicators and video are great additions
to landing pages.
• Personalize with dynamic content to increase
conversions.
| Dynamic content is content that is personalized to a
visitor using data you have already gathered about them.
15. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 15GET A DEMO
Why test and optimize your
landing pages?
If you thought that the work was over once you’ve created
your landing page, you’d be sorely mistaken. The truth is,
the work has only just begun. That’s because landing pages
are very rarely as effective as possible right off the bat.
To increase the conversion rate, a program of testing and
optimization needs to be in place.
What to test?
That’s an easy one. The short answer is “everything.” If you
want to increase the conversion rate of your landing page as
much as possible, you’re going to want to test everything you
can on the page. You should start by testing the following:
• Headline
• Imagery
• Body copy
• CTA
• CTA color (if it’s a button)
• Background color of the page
• Font size and type
There really isn’t an end date for testing. As long as you
have elements to test, you should continue to do so in
order to maximize the page’s conversion rate. Even when
you think you’ve tested everything, go back and redo tests.
Things rarely stay the same, and you may find that your
users have changed or the devices they use to access your
landing page are different.
| Landing pages are very rarely as
effective as possible right off the bat.
16. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 16GET A DEMO
How to test and optimize your
landing page
When it comes to the method of testing and optimizing
your landing page, there are two main approaches: A/B
testing and multivariate testing. Luckily, SharpSpring’s
platform lets you do both.
A/B testing is also known as split testing. It involves
comparing two versions of the same web page where one
single element has been changed to see which performs
better. For example, you might test a new headline for
your landing page. By carrying out an A/B test you would
show variant A (the original landing page) to half your
audience and variant B (an identical landing page but with a
different headline) to the other half. Whichever has a higher
conversion rate is the winner. A/B testing can be very
effective at increasing conversion rates. Did you know that
during his 2012 presidential bid, Barack Obama’s campaign
raised an additional $60 million from a landing page thanks
to A/B testing?
Multivariate testing involves testing multiple combinations
of variables to see which performs the best. For example,
you might test a new headline, a new image and a new CTA
all at the same time. As a result, users aren’t shown one
“In 2012, Barack Obama’s campaign raised an
additional $60 million from a landing page thanks
to A/B testing.”
- Dan Siroker
|
17. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 17GET A DEMO
of two options; they might be shown one of eight or one of
twelve options instead depending on the number of variables
you are testing. Since you can test several variables at once,
multivariate testing is much quicker than A/B testing.
Which is better?
The answer to this question will depend largely on your
website and your timeframe. A/B testing provides excellent,
definitive results because only one element is tested at a time.
You don’t need a lot of traffic to pull it off, but you do need a
lot of time to test every single element using A/B tests.
Multivariate testing can be just as effective and is definitely
quicker. However, you will need a substantial amount of
traffic to be able to test effectively using the multivariate
method. If in doubt, always start by using A/B testing.
Do I need to optimize for SEO?
In a world dominated by Google, every website owner is
concerned about their SEO, and rightly so. However, for
the most part, it isn’t necessary to optimize your landing
pages for SEO. Why? Because a lot of the time you won’t
want Google to index your pages. For example, if you have
a landing page based around a limited time offer, you don’t
want users accessing the page once the offer has expired.
You also don’t want users to access a thank you page or an
upsell page without going through your marketing funnel. It
won’t make sense to them.
That being said, there are certain times where you may
want to have SEO traffic directed to your landing page. As
with other web pages, it will be important to optimize your
title and meta-description. But the most important thing
will be your content. If you want to optimize your landing
page for SEO, you should focus on writing exceptional,
keyword-targeted content.
| If you want to optimize your landing page for SEO, you should
focus on writing exceptional, keyword-targeted content.
18. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 18GET A DEMO
Driving traffic for tests
Once you’ve decided what you’re going to test and how you’re
going to test it, you’ll need to start driving traffic to your
landing pages. How you do this will depend on the size of your
site and your budget. Below are several ways that business of
any size can drive traffic to their landing pages.
Via your website
If your website is already receiving a significant amount of
traffic, you can use links throughout your website to direct
users to your landing pages. This can be done through CTAs
in your website’s sidebar, on product pages or at the bottom
of blog pages. This won’t work so well for smaller websites
where traffic levels aren’t high.
PPC advertising
This is the most common method of directing traffic to a
landing page. Google Adwords is a sensible option, but don’t
rule out paid advertisements from social sources such as
Facebook or Twitter.
Email marketing
If you already have an email marketing campaign, make sure
you are sending readers to your landing pages. These users
will usually be familiar with your brand, so bear in mind that
conversion rates will probably be higher from these visitors.
Social media
On top of the PPC ads that social media platforms like
Facebook and Twitter provide, you can also share links
to your landing pages on your social media channels
organically and encourage social sharing to drive even
more visitors.
Key takeaways:
• Landing pages are rarely as effective as possible
without optimization.
• Use A/B testing or multivariate testing to optimize
landing pages.
• Test every element on your landing page.
• Drive traffic to your landing pages via your own
website, PPC ads, emails, and social media.
19. S H A R P S P R I N G G O - T O G U I D E : L A N D I N G P A G E S | 19GET A DEMO
Now, go launch your
landing page
If you’ve gotten this far, you know everything you need to
know to allow you to start creating and optimizing landing
pages for your website. SharpSpring makes it easy to get
started. With pre-built templates and a drag and drop
interface, you won’t even need a designer. Get out there,
post a page and start getting leads today.
20. Cool... you’re a landing pages expert. Now see it in action on a demo.
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