Social Media Check Up by GreenRope

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Content and Marketing Specialist, Alessandra Ceresa, talks all about the tools you can use to optimize your social media strategy.

Social Media Check-up:
How do you stack up?
P R E S E N T E D B Y A L E S S A N D R A C E R E S A
A C E R E S A @ G R E E N R O P E . C O M

Chat and messenger services become all the
rage. (E.g. Facebook Messenger)
Paid content reigns supreme.
The Live Video trend continues.
Short snippets of content continue to gain
momentum (how-tos, snapchat stories,
Instagram stories, live events, Interviews,
video series, etc)
Longer form content helps you stand out.
Personalization and segmentation enhances
the customer experience even more.
S O C I A L M E D I A T R E N D S :
2 0 1 7 E D I T I O N

1. Check in on your social media regularly. This is not
a set it and forget it operation.
2. Stay consistent with your branding.
3. Try different strategies and tactics…this includes
ad types, content, and images, engagement, etc.
4. Post regularly! Social media requires attention.
5. Use social media for more than just ‘social media.
Use social for customer service, sales, etc.
6. Be persistent, stay positive, have fun, and make it
part of your overall sales, marketing and support
strategy.
7. Get the whole team involved!
K E Y TA K E AWAY S

THANK YOU!
P R E S E N T E R E M A I L :
A C E R E S A @ G R E E E N R O P E . C O
M
O U R S U P P O R T T E A M :
S U P P O R T @ G R E E N R O P E . C O M

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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

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Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

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Mastering SEO for Google in the AI Era - Dennis Yu

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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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1. Social Media Check-up: How do you stack up? P R E S E N T E D B Y A L E S S A N D R A C E R E S A A C E R E S A @ G R E E N R O P E . C O M

2. A G E N D A What is a social media check-up all about? 2017 Social Media Trends The profile (Facebook, Twitter, LinkedIn) The content The metrics Key takeaways

3. Social media isn’t stagnant and neither should your strategy. A social media check up should be a monthly or quarterly endeavor to make sure you are doing all that you can to optimize your social media presence and increase engagement. Social media check up checklist: __ Up-to-date profile __ Consistent voice/tone __ Fresh and exciting content __ Social engagement analysis __ Social advertising What is a social media check up?

4. Chat and messenger services become all the rage. (E.g. Facebook Messenger) Paid content reigns supreme. The Live Video trend continues. Short snippets of content continue to gain momentum (how-tos, snapchat stories, Instagram stories, live events, Interviews, video series, etc) Longer form content helps you stand out. Personalization and segmentation enhances the customer experience even more. S O C I A L M E D I A T R E N D S : 2 0 1 7 E D I T I O N

5. Profile/Cover photo – Update every 1-2 months About Us - Is all of this info still accurate? CTA Button - Add a CTA button for more engagement! Overview of Settings Tab - Are your settings up to date? Facebook Analytics - Let’s look at the metrics! Facebook Content Options - Something for everyone. Facebook Messenger - Make great omnichannel customer experiences! - Settings - Not here? No problem. FACEBOOK

7. Is your Twitter profile up to date? Is it consistent with your other social networks? Monitoring followers and mentions Are you chatting it up? How consistent are your posts? Let’s look at the analytics! Twitter ads – something to explore TWITTER

9. Your LinkedIn strategy is going to be a bit different. You have both your personal page, company page, and sometimes even a LinkedIn group. This means three very important profiles to keep up-to-date. Personal – profile update, catchy headline, skills, recommendations, sharing updates, and posting articles. (Don’t forget to make sure your entire team has their LI profiles updated!) Company – Updated company info, new photos (less frequently than the others), monitor engagement, monitor admins, post frequently. Group – Manage group, permissions, people who want to join the group or post a discussion, content, engagement. Member groups – Post discussions, engage with others in the group, connect, stay consistent for success. L I N K E D I N

10.

11. 1. Check in on your social media regularly. This is not a set it and forget it operation. 2. Stay consistent with your branding. 3. Try different strategies and tactics…this includes ad types, content, and images, engagement, etc. 4. Post regularly! Social media requires attention. 5. Use social media for more than just ‘social media. Use social for customer service, sales, etc. 6. Be persistent, stay positive, have fun, and make it part of your overall sales, marketing and support strategy. 7. Get the whole team involved! K E Y TA K E AWAY S

12. Time for Q&A!

13. THANK YOU! P R E S E N T E R E M A I L : A C E R E S A @ G R E E E N R O P E . C O M O U R S U P P O R T T E A M : S U P P O R T @ G R E E N R O P E . C O M

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