Content Marketing Plan

1. Our Services
Content Marke ng Plan
Benefits
• Increase traffic to your site
• More quality leads and sales
• Greater customer reach
• Build brand credibility and trust
• Increase your ROI significantly
• Generate more effec ve site
copy that visitors will read
What You Can Expect
• Extend your online brand by
increasing keywords featured in
Google’s top 20 results
• Decrease dependence on pay
per click
• Diversify ways to engage with
your prospects
When you add relevant content to your website on
an ongoing basis, generally monthly, the overall
quality of your website increases and will then be
recognized by search engines as a valuable content
rich site. By op mizing content with relevant
keywords, you will get organic (free) focused traffic
driven to your site.
Every page is an opportunity to make a sale. This
content on the page is an investment to your
business, not a marke ng expense. Our professional
copywriters will create persuasion architecture and
write your pages to convert internet visitors to
customers and let your pages make the sales for you.
IIM’s 3 -Step Approach
Step 1: Analyze your business objec ves
• Evalua on quality of exis ng website content
• Iden fy goals and who you should be targe ng
Step 2: Keyword research and content integra on
• Keyword analysis and research of target audience
• Write and edit quality keyword rich content
• Create press releases and distribute accordingly
Step 3: Management and measurement of results
• Analysis of search engine rankings and site ac vity
• Monthly repor ng of results and site improvement
• Recommenda ons on how we can con nually
increase your website’s content quality.