SlideShare a Scribd company logo
8 Tips To Improve the
 Bounce Rate of your
       website
          By
www.ppcadsmanagement.com
Bounce Rate
 It defines the percentage of
visitors who enters into the
website and leaves the site
from the same page without
visiting the other pages. It can
be measured by using the
formula listed below:

 Rb = Tv/Tc
 Rb = Bounce rate
 Tv= Total number of visitors
       viewing one page.
 Tc= Total number of entries
       to page
You need to create a Google
Analytics account to keep a
track on all of your records.
A healthy bounce rate for a
well optimized website should
      lie below 40%.
Check out the below mentioned tips to lower your
              website's bounce rate :



Aware of your Loading
         time

 You need to remain aware
  of your website loading
time. Disable unnecessary
plugins and optimize each
of your image and code to
 improve your site loading
           time.
Reduce External Links

Try to add internal links at the
   top of your pages. Avoid
using too many external links.
  It is really harmful for your
 bounce rate. Try to minimize
the external links to keep your
 audience stay for a long time
         on your website.
Write Compelling content

   Content is the king so it's
  necessary to provide fresh
  and appealing content to
your website. Write in a clear
 and simple language so that
it's easier for your visitors to
understand. Ask your visitors
     to share their views.
Website Design

Designing of your website is
really important to grasp the
 attention of your audience.
   A user always prefers to
  choose clean and elegant
     websites. Try to use
 soothing color and proper
      user interface. It's
 necessary to emphasize on
  the designing part of your
           website.
Improve your Content
         readability

   It is not enough to provide
  relevant content unless you
   arrange a good readability
 platform for your visitors. You
need to offer a wide area for the
 display of your content. Break
     your content in to short
 paragraphs. To highlight your
 points make use of bullets.
Easy and Proper
      Navigation

  Apart from designing, it
 is also necessary to have
       a proper website
navigation to offer a better
search experience to your
  users. Try to include an
  “About Us” page next to
 your home page because
it is considered to be the
 most visited page of your
           website.
Avoid Pop-up ads
  Stop using pop-up ads
because it distracts the user
        attention.


  Put a prominent search
           box
   Search box is essential
because it allows the user to
  perform searches if they
 can't find any item they are
        looking for.



      Starting from a web design company to
 PPC company all can follow the above mentioned
steps to improve the bounce rate of their websites.
PPC Ads Management
Y8, Block - EP
Sector V, Salt Lake
Kolkata - 700091
INDIA
Ph: +91-33-40200838
email :
info@ppcadsmanagement.com
8 Tips To Improve the Bounce Rate of your Website

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8 Tips To Improve the Bounce Rate of your Website

  • 1. 8 Tips To Improve the Bounce Rate of your website By www.ppcadsmanagement.com
  • 2. Bounce Rate It defines the percentage of visitors who enters into the website and leaves the site from the same page without visiting the other pages. It can be measured by using the formula listed below: Rb = Tv/Tc Rb = Bounce rate Tv= Total number of visitors viewing one page. Tc= Total number of entries to page
  • 3. You need to create a Google Analytics account to keep a track on all of your records. A healthy bounce rate for a well optimized website should lie below 40%.
  • 4. Check out the below mentioned tips to lower your website's bounce rate : Aware of your Loading time You need to remain aware of your website loading time. Disable unnecessary plugins and optimize each of your image and code to improve your site loading time.
  • 5. Reduce External Links Try to add internal links at the top of your pages. Avoid using too many external links. It is really harmful for your bounce rate. Try to minimize the external links to keep your audience stay for a long time on your website.
  • 6. Write Compelling content Content is the king so it's necessary to provide fresh and appealing content to your website. Write in a clear and simple language so that it's easier for your visitors to understand. Ask your visitors to share their views.
  • 7. Website Design Designing of your website is really important to grasp the attention of your audience. A user always prefers to choose clean and elegant websites. Try to use soothing color and proper user interface. It's necessary to emphasize on the designing part of your website.
  • 8. Improve your Content readability It is not enough to provide relevant content unless you arrange a good readability platform for your visitors. You need to offer a wide area for the display of your content. Break your content in to short paragraphs. To highlight your points make use of bullets.
  • 9. Easy and Proper Navigation Apart from designing, it is also necessary to have a proper website navigation to offer a better search experience to your users. Try to include an “About Us” page next to your home page because it is considered to be the most visited page of your website.
  • 10. Avoid Pop-up ads Stop using pop-up ads because it distracts the user attention. Put a prominent search box Search box is essential because it allows the user to perform searches if they can't find any item they are looking for. Starting from a web design company to PPC company all can follow the above mentioned steps to improve the bounce rate of their websites.
  • 11. PPC Ads Management Y8, Block - EP Sector V, Salt Lake Kolkata - 700091 INDIA Ph: +91-33-40200838 email : info@ppcadsmanagement.com