The document discusses various topics related to landing pages, including what landing pages are, why they should be used, when to use them, types of landing pages, elements of an effective landing page, tips for improving user experience on landing pages, A/B testing of landing pages, and what elements of landing pages should be tested. Specifically, it defines a landing page as the page a potential customer arrives at after clicking an ad. It also describes the main types of landing pages as lead generation pages, which capture leads, and click-through pages, which encourage clicking to another page.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Doing business today in a challenging global economic environment require that you have a powerful online presence. Having a website is important even if you are a small business, it will allow you hook your customers.
Getting found online among many competitors by your potential customers is important. More and more people are now using the internet to search for services and products that they will like to buy, and if they don't see you online you will lose money.
Discover how creating a robust online presence can help boost your sales in this short and powerful presentation
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE...
⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE...
#EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
About Post Graduate Program in Digital Marketing
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
Doing business today in a challenging global economic environment require that you have a powerful online presence. Having a website is important even if you are a small business, it will allow you hook your customers.
Getting found online among many competitors by your potential customers is important. More and more people are now using the internet to search for services and products that they will like to buy, and if they don't see you online you will lose money.
Discover how creating a robust online presence can help boost your sales in this short and powerful presentation
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE...
⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE...
#EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
About Post Graduate Program in Digital Marketing
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
Presentation at the 3rd WordPress Stockholm Meetup. To create high converting landing pages you need to think about human behavior and what drives our decision making process.
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
The tactical ins and outs of actually making it happen.
WHAT SHOULD YOU BUILD?
WHERE SHOULD YOU LAUNCH IT?
WHAT RESOURCES & TOOLS DO YOU NEED?
HOW MUCH TIME SHOULD YOU INVEST?
WHAT MEASUREMENT CAN YOU EXPECT?
We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform.
- Resources, Time and Planning
- TCO—Launching and Maintaining
- Evolution and Customization
- Data Opportunities and Management
Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
IAB FORUM 2015 Principles of mobile site design: delight users and drive con...IAB Bulgaria
Inspiration and Insight for Digital Leaders
IAB FORUM 2015 Principles of mobile site design: delight users and drive conversions Lina Lau, Strategic Partner Manager/ SEEMEA Mobile apps Verticalized Solutions and Success Stories Lead (Paris), Google
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
Content Strategies For Lead Generation And SEO
This is the content strategy framework that I use to generate income for my agency as well as my clients.
Content multiplication strategy to leverage from 1 source of content to be across 5 channels.
Lead generation concepts and how to implement with SEO and other marketing channels.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
2. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
3. 1. What is a Landing Page
A landing page is the web page a potential customer arrives at
after expressing interest in one of several forms of advertising:
A banner ad
A Google AdWords or AdSense ad
A search engine result (like Google)
A link in an email
Print advertising
TV commercials
4. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
5. 2. Why Should I Use a Landing Page
Landing Pages help increase visibility & conversion!
Targeted promotion or product specific landing pages
are focused on a single objective that matches the
intent of the ad that your visitors clicked on to reach
your page.
* “Conversion” - The point at which a recipient of a marketing message performs a desired action.
6. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
7. 3. Landing Pages VS Homepages
*Using a standalone landing page compared to sending visitors to your homepage is considered to improve conversions rates by approximately 25%
(source Omniture).
Pros of using landing pages for online marleting campaigns
Focuses on conversion
Removes Distractions
Fulfills the promise of your PPC ad
You can A/B test a landing page
You can create different versions for different ads
Homepages are not designed with only one unique goal in mind, and if we want to get some results from our campaigns and maximize their
ROI we’ll need a specific page that it’s been designed with conversion in mind – a Landing Page.
8. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
9. 4. When should I Use a Landing Page
Cases when using a landing page can result in a higher conversion:
Use a landing page in every ad, PPC or offline, to lead people to a place to get more info
Use a landing page to drive people to your events
Use a landing page to enroll people in your email newsletter
Use a landing page to promote your new product launch
Use a landing page to promote your free eBook
Use a landing page to give away a free printable guest pass to an event in your store
Use a landing page as a personalized destination in the resource box from a guest blog post or
a contributed article
Use a landing page to offer Facebook users a printable coupon
Use landing pages to personalize your social media profile links
10. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
11. 5. Types of Landing Pages
There are 3 main categories of landing pages:
1.Standalone Landing Pages: These include; Click Through, Lead Capture,
Infomercial and Viral landing pages.
2.Microsites: A small multi-page website usually created as a supplement to
the main website.
3.Internal Website Landing Pages: Homepages and product detail pages.
12. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
13. 6. Click Trough & Lead Generation Landing Pages
Lead Generation Landing Page Click Through Landing Page
14. 6. Click Trough & Lead Generation Landing Pages
Lead Generation Landing Pages
Lead generation landing pages are used to capture user
data, such as a name and email address. The sole purpose
of the page is to collect information that will allow you to
market to and connect with the prospect at a subsequent
time.
As such, a lead capture page will contain a form along with
a description of what you’ll get in return for submitting
your personal data.
15. 6. Click Trough & Lead Generation Landing Pages
Lead Generation Landing Pages
There are many uses for lead generation landing pages,
some example uses and the items given to the user are listed below:
EBook or whitepaper
Webinar registration
Consultation for professional services
Discount coupon/voucher
Contest entry
Free trial
A physical gift (via direct mail)
Notification of a future product launch
16. 6. Click Trough & Lead Generation Landing Pages
Click Through Landing Pages
Click-through landing pages do exactly what it says on the tin.
Unlike lead gen landing pages, they don’t have a form on the page
asking people to opt in. Instead, they have a goal of convincing
visitors to click through to another page (where the actual
conversion happens).
17. 6. Click Trough & Lead Generation Landing Pages
Click Through Landing Pages
Click trough landing pages are frequently used in ecommerce funnels
to describe a product in detail and “warm up” visitors for their
purchasing decision. They combat the cognitive dissonance that is
created when someone clicks on an ad for a specific product and they
wind up on a seemingly irrelevant generic product page.
18. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
19. 7. The Anatomy of a Landing Page.
Landing Page Elements
1. Unique Selling Proposition (USP) factor that differentiates a product from its
competitors, such as the lowest cost, the highest quality or the first-ever product
of its kind. A USP could be thought of as “what you have that competitors don't.”
a) The main headline
b) A supporting headline
c) A reinforcement statement
d) A closing argument
2. The hero shot
a) images
b) video showing context of use
3. The benefits of your offering
a) A bullet point list summary of benefits
b) Benefit and features in detail
4. Social proof (I’ll have what she’s having)
5. A single conversion goal — your Call-To-Action (CTA) (with or without a form)
20. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
21. 6. Tips to Improve your User Experience
MESSAGE MATCH BETWEEN AD & PAGE
Look for words and phrases that are used in the ad to be echoed
on the landing page. Message match should be extremely obvious, not hidden or inferred.
MOTIVATION MATCH
If the ad is a promise (“click here, get this”), the landing page should pay off the promise.
VISUAL MATCH
If the traffic is arriving at the landing page from display, social, email or other visually-oriented
sources, ensure a tight visual match between the ad and the landing page.
DIRECTIONAL CUES
Directional cues are design elements that point the user towards the desired action. Don’t be afraid
to make it very visually obvious—use cues such as arrows or fingers pointing to the call to action.
22. 6. Tips to Improve your User Experience
POSITIVE, VALUE-DRIVEN CTA
Don’t make your call to action a command, make it something they want to do.
For example, use “Get started” instead of “Submit”. Or “Download tips to boost performance” instead of “Download”.
SCANNABLE, EASILY-READ COPY
Use bullets and keep the page copy short. Use subheads and short copy blocks.
RESPONSIVE DESIGN
Use responsive landing page design to automatically adjust the page to the
visitor’s screen size, or create device-specific versions of the pages.
TRUST ELEMENTS USED
Over 70% of Americans say they look at product reviews before making a purchase.
Include social proof - testimonials, customer & partner logos, community ratings, or
social plugins for Twitter & Facebook. Include a privacy statement, or link to a privacy
policy, and any third-party verification that’s applicable, such as TRUSTe, Verisign, etc.
23. 6. Tips to Improve your User Experience
PRIORITIZED CONTENT ABOVE THE FOLD
Call to action, offer conversion point and main value should be located above the fold.
RECIPROCITY
Use reciprocity on your landing pages by including offers that ask for information
but deliver something in return (e.g. sign up for our course and receive a free ebook!).
OVERALL GOOD IMPRESSION (YES, IT’S SUBJECTIVE)
Often the landing page is the first impression a visitor has of your company—make it a great one.
SCARITY & URGENCY
Using the parallel powers of scarcity and urgency, you can boost your conversions and your revenue.
PERCEIVED LOW BARRIER TO CONVERSION
Break up long forms into multi-step experiences, using a simple 1 or 2 field form as the first step.
For longer registrations, set visitor expectations by giving progress bars and/or written & visual indicators of what to expect.
24. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
25. 8. A/B testing
A/B testing (sometimes called split testing) is comparing
two (or more) versions of a web page to see which one
performs better. You compare two web pages by showing the
two variants (let's call them A and B) to similar visitors at the
same time. The one that gives a better conversion rate, wins!
26. 8. A/B Testing Framework
Collect Data: begin with high traffic areas of your site or app, as that will allow you to
gather data faster. Look for pages with low conversion rates or high drop-off rates that
can be improved.
Identify Goals: our conversion goals are the metrics that you are using to determine
whether or not the variation is more successful than the original version. Goals can be
anything from clicking a button or link to product purchases and e-mail signups.
Generate Hypothesis: Generating A/B testing ideas and hypotheses for why you think
they will be better than the current version.
Create Variations: Using your A/B testing software make the desired changes to an
element of your website or mobile app experience. This might be changing the color
of a button, swapping the order of elements on the page, hiding navigation elements,
or something entirely custom.
Run Experiment: Kick off your experiment and wait for visitors to participate! At this
point, visitors to your site or app will be randomly assigned to either the control or
variation of your experience. Their interaction with each experience is measured,
counted, and compared to determine how each performs.
Analyze Results: Once your experiment is complete, it's time to analyze the results.
Your A/B testing software will present the data from the experiment and show you the
difference between how the two versions of your page performed, and whether there
is a statistically significant difference.
27. 8. A/B Testing Tools
1. Unbounce
Unbounce lets you build, publish and test responsive landing pages, without any
knowledge of HTML. With its friendly, easy to use interface, working with
elements is simple, with the ability to tweak any aspect of your page.
2. VWO
VWO is one of the easiest A/B Testing tools, with the ability to easily change
headlines, buttons, images or any other elements to create multiple variations of
your website to test. You can track revenue, signups, clicks and other conversion
goals and get real statistical data and results.
3. Google Analytics Experiments
Google Analytics 'Experiments' makes it a complete A/B testing platform which
utilizes Googles multi-armed bandit approach. The tool allows you to split-test up
to 10 full versions of a single page, each delivered to users from a separate URL.
28. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
29. 10. Landing Page Optimization
What Should I Test on My Landing Pages?
Some of the elements you should consider testing:
Size and position of logo
Main headline/subheadline (which typically contains a brief rendering of your product/offer/service core value proposition). Test
the size, position, and color of the headline.
The call to action (CTA): Typically the text on the button that represents your page’s conversion goal.
Hero shot: Try a variation of your main photo (if you have one) – preferably showing your product or service being used in context.
Button design: Use design principles to accentuate the appearance of your CTA (contrast, whitespace, size). Above all, try making
it bigger.
Button color: green for “GO”, blue for link color, orange or red for emotional reaction.
Long copy vs. short copy: Often shorter is better, but for certain products detail is important in the decision making process. Test it
and see.
Form length: For lead capture and other form usage, you will want to minimize the amount of fields that visitors are required to
complete. However, if you have a particularly strong need for data, try running an A|B|C|D|E test with varying amounts of
information gathering.
Layout
Links
Testimonials
Awards and badges
The overall color scheme
30. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
31. 9. A/B Testing and SEO
No Cloaking
Cloaking is an SEO technique in which the content presented to the search engine
spider is different from that presented to the user's browser. Make sure that you're
not deciding whether to serve the test, or which content variant to serve, based on
user-agent.
Use rel=”canonical”
Publishers should make use of the reel=canonical method to ensure that any
alternative pages reference what should be the main one.
Use 302s, Not 301s
If you're running an A/B test that redirects users from the original URL to a variation
URL, use a 302 (temporary) redirect, not a 301 (permanent) redirect. This tells search
engines that this redirect is temporary - it will only be in place as long as you're
running the experiment - and that they should keep the original URL in their index
rather than replacing it with the target of the redirect (the test page). JavaScript-based
redirects are also fine.
Don’t Run Experiments Longer Than Necessary
If you’ve been running an experiment longer than Google expects one should run, it
warns that you could face penalty. How long is too long isn’t said.
32. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
33. 11. Post-Conversion Marketing Ideas
for Your Confirmation / “Thank you” Page
“statistics show that it takes six to seven contacts before you can turn a
prospect into a customer.”
34. 11. Post-Conversion Marketing Ideas
for Your Confirmation / “Thank you” Page
“Take advantage of that magic moment directly after the customer says “Yes, I like you”
*The lead generation confirmation page could be considered the digital equivalent of a supermarket candy shelf. Admit it, you’ve fallen victim
to those shelves of sweet goodness stacked by the checkout as you wait in line – aimlessly throwing crap you don’t need into your basket.
35. 11. Post-Conversion Marketing Ideas
for Your Confirmation / “Thank you” Page
Ask to follow you via social media (Twitter, Facebook) to learn about other opportunities
Invite to a webinar
Give a discount coupon (or code)
Send to an important “What To Do Next” page
Ask to subscribe to a drip campaign
Offer a relevant product or service
Ask to upgrade showing the advantages
36. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
37. 12. Measuring Landing Page Performance
Define the key performance indicators before the design,
creation and implementation of the landing page.
Set up conversion goals in Google Analytics for optimal
tracking.
Track the action you want visitors to take on your landing
page. This one element absolutely has to be tracked and
counted as a conversion!
38. 12. Measuring Landing Page Performance
Other landing page metrics that actually matter:
Bounce rate
Average time on page
Lead-to-customer conversion rate
39. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources
41. 2. Why should I Use a Landing Page
4. When should I Use a Landing Page
1. What is a Landing Page
5. Types of Landing Pages
7. The Anatomy of a Perfect Landing Page
10. Landing Page Optimization. What to Test on Landing Pages
9. A/B Testing. A/B Testing Tools
3. Landing Pages VS Homepages
13. Measuring Landing Page Performance
11. A/B Testing and SEO
12. Post conversion Marketing Strategies for a “Thank You” Page
Agenda
6. Click Trough & Lead Generation Landing Pages
8. Tips to Improve your User Experience
14. Useful Sources