The Who, What, When, Where, and Why of this Strange New World By http://www.linkedin.com/in/kirkhill (aka Kirk Hill) & htt...
<ul><li>What is LinkedIn? </li></ul><ul><li>Who uses LinkedIn? </li></ul><ul><li>Why should I use LinkedIn? </li></ul><ul>...
<ul><li>It is NOT MySpace, Facebook, or Twitter </li></ul><ul><li>LinkedIn is a community of over 41 million professionals...
<ul><li>Access executives from all Fortune 500 </li></ul><ul><li>Lets you see how people are related to each other </li></...
<ul><li>Entrepreneur Creates New Company Because of Advice and Connections He Found on LinkedIn </li></ul><ul><li>Advertis...
<ul><li>Venture Capitalist Uses LinkedIn to Get Connected </li></ul><ul><li>CEO Uses LinkedIn Jobs to Recruit Talent, Save...
<ul><li>Looking for a job or looking to hire someone </li></ul><ul><li>Looking to connect with others in the community </l...
<ul><li>Reverses the Sales Process </li></ul><ul><li>Open up what you offer to a much wider audience </li></ul><ul><li>An ...
<ul><li>Immediately if not sooner </li></ul><ul><li>Profiles can be built up over time so don’t worry about having all inf...
<ul><li>Starts with resume type information </li></ul><ul><ul><li>Job Experience </li></ul></ul><ul><ul><li>Education </li...
<ul><li>Ability for people to post recommendations to your profile – great marketing tool </li></ul><ul><li>Tips for getti...
<ul><li>One way to share contact information with people that you meet, however: </li></ul><ul><ul><li>No phone, fax, or c...
<ul><li>Interesting data about your first three levels of contacts </li></ul><ul><ul><li>Number of people at each level </...
<ul><li>Thousands of groups/associations that you can join and participate in </li></ul><ul><li>Discussion Boards </li></u...
<ul><li>This is the real power of LinkedIn groups </li></ul><ul><li>Group managers have control over group </li></ul><ul><...
<ul><li>Promote Everywhere </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn Status </li></ul></ul><ul><ul...
<ul><li>Post and comment on relevant News articles </li></ul><ul><li>Use announcements intelligently and solicit feedback ...
<ul><li>LinkedIn Answers </li></ul><ul><ul><li>Post a question to your connections and to the LinkedIn community as a whol...
<ul><li>If you are not on LinkedIn you need to get on now </li></ul><ul><li>LinkedIn has a ton of benefits for professiona...
Upcoming SlideShare
Loading in …5
×

LinkedIn Presentation at MCED

521 views

Published on

Presentation on LinkedIn given on June 18, 2009 at MCED

Published in: Technology
  • Be the first to comment

  • Be the first to like this

LinkedIn Presentation at MCED

  1. 1. The Who, What, When, Where, and Why of this Strange New World By http://www.linkedin.com/in/kirkhill (aka Kirk Hill) & http://www.linkedin.com/in/johnm (aka John Moore)
  2. 2. <ul><li>What is LinkedIn? </li></ul><ul><li>Who uses LinkedIn? </li></ul><ul><li>Why should I use LinkedIn? </li></ul><ul><li>When should I jump in to using LinkedIn? </li></ul><ul><li>Where do I find _________ on LinkedIn? </li></ul><ul><li>Q & A with Kirk and John </li></ul>
  3. 3. <ul><li>It is NOT MySpace, Facebook, or Twitter </li></ul><ul><li>LinkedIn is a community of over 41 million professionals </li></ul><ul><li>A new member joins LinkedIn approximately every second </li></ul><ul><li>A place to stay informed about your contacts and industries of interest to you </li></ul><ul><li>A portal to find the people & knowledge you need to achieve your goals </li></ul><ul><li>A way to control your personal brand </li></ul>
  4. 4. <ul><li>Access executives from all Fortune 500 </li></ul><ul><li>Lets you see how people are related to each other </li></ul><ul><li>Find the people that know the people you want to meet </li></ul><ul><li>Collaborate with other like minded people with the groups feature </li></ul>
  5. 5. <ul><li>Entrepreneur Creates New Company Because of Advice and Connections He Found on LinkedIn </li></ul><ul><li>Advertising Professional Finds Investors and Helped his Sales Team </li></ul><ul><li>After Layoff, Worker Lands New Job By Using LinkedIn Groups </li></ul><ul><li>Company Hires Chief Administrative Officer and Another SVP </li></ul><ul><li>Grad Student at Brown University Lands Job at Microsoft Before Graduation </li></ul>
  6. 6. <ul><li>Venture Capitalist Uses LinkedIn to Get Connected </li></ul><ul><li>CEO Uses LinkedIn Jobs to Recruit Talent, Saves Tens of Thousands in Recruiter Fees </li></ul><ul><li>SVP Gets $250,000 Opportunity Because of LinkedIn </li></ul><ul><li>Investment Banker Uses LinkedIn to Land $300,000 in New Business </li></ul><ul><li>CEO Lands Million Dollar Client Via LinkedIn </li></ul>
  7. 7. <ul><li>Looking for a job or looking to hire someone </li></ul><ul><li>Looking to connect with others in the community </li></ul><ul><li>Gathering information </li></ul><ul><li>Building credibility and referrals </li></ul><ul><li>Assisting with sales </li></ul><ul><li>Finding resources </li></ul>
  8. 8. <ul><li>Reverses the Sales Process </li></ul><ul><li>Open up what you offer to a much wider audience </li></ul><ul><li>An accepted way to sing your own professional praises </li></ul><ul><li>Gather and publish recommendations </li></ul><ul><li>Track your contacts </li></ul>
  9. 9. <ul><li>Immediately if not sooner </li></ul><ul><li>Profiles can be built up over time so don’t worry about having all information right away </li></ul><ul><li>Probably many people that you already know are on LinkedIn </li></ul><ul><li>Also take a look at the LinkedIn groups that are relevant to you </li></ul>
  10. 10. <ul><li>Starts with resume type information </li></ul><ul><ul><li>Job Experience </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Specialties (or Keywords) </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Groups and Associations </li></ul></ul><ul><li>Add in cover letter or marketing summary </li></ul><ul><li>Point to company or personal websites/blogs </li></ul><ul><li>Small status line that gets posted to your connections home page and email notifications </li></ul>
  11. 11. <ul><li>Ability for people to post recommendations to your profile – great marketing tool </li></ul><ul><li>Tips for getting people to write recommendations for you </li></ul><ul><ul><li>Start by recommending others </li></ul></ul><ul><ul><li>Ask people to recommend you </li></ul></ul><ul><ul><li>Write recommendations and have people approve and submit them using their LinkedIn account </li></ul></ul>
  12. 12. <ul><li>One way to share contact information with people that you meet, however: </li></ul><ul><ul><li>No phone, fax, or cell numbers on your contacts’ profiles so you will need to either enter it into the LinkedIn contact manager (Beta) or use another tool for keeping this info </li></ul></ul><ul><li>Have access to the contacts of your contacts </li></ul><ul><ul><li>You may have 100 first level contacts </li></ul></ul><ul><ul><li>If those contacts each have 100, you have access to 10,000 second level contacts </li></ul></ul><ul><ul><li>If each second level contact has 100, you have 1,000,000 third level contacts </li></ul></ul>
  13. 13. <ul><li>Interesting data about your first three levels of contacts </li></ul><ul><ul><li>Number of people at each level </li></ul></ul><ul><ul><li>Percentage of connections by world region </li></ul></ul><ul><ul><li>Percentage of connections by industry </li></ul></ul><ul><li>Allows you to get a quick understanding of what types of people are in your network </li></ul>
  14. 14. <ul><li>Thousands of groups/associations that you can join and participate in </li></ul><ul><li>Discussion Boards </li></ul><ul><ul><li>Bulletin board functionality allowing members to share information and interact through comments </li></ul></ul><ul><li>News </li></ul><ul><ul><li>Allows group members to highlight and comment on news stories that are relevant to the group </li></ul></ul><ul><li>Job Board </li></ul><ul><li>Directly contact and connect with other group members </li></ul>
  15. 15. <ul><li>This is the real power of LinkedIn groups </li></ul><ul><li>Group managers have control over group </li></ul><ul><ul><li>Manage the group profile page which includes short and long descriptions and a group website link </li></ul></ul><ul><ul><li>Can either open group to everyone or accept members on an individual basis </li></ul></ul><ul><ul><li>Mark discussions as featured and to moderate discussions and comments </li></ul></ul><ul><ul><li>Ability to send announcements to the whole group </li></ul></ul>
  16. 16. <ul><li>Promote Everywhere </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn Status </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>Start, comment on, and mark as featured relevant discussions on the discussion board </li></ul><ul><ul><li>Discussion boards are heart and soul of the group </li></ul></ul><ul><li>Consider having or encouraging face-to-face, offline networking events </li></ul>
  17. 17. <ul><li>Post and comment on relevant News articles </li></ul><ul><li>Use announcements intelligently and solicit feedback on the relevance and usefulness of announcements </li></ul><ul><li>Cross post relevant discussions to other groups with links back to the group that you are promoting </li></ul>
  18. 18. <ul><li>LinkedIn Answers </li></ul><ul><ul><li>Post a question to your connections and to the LinkedIn community as a whole </li></ul></ul><ul><li>LinkedIn Polls </li></ul><ul><ul><li>Use these when you want to poll the LinkedIn community </li></ul></ul><ul><li>In addition to asking questions and posting polls, remember to answer questions and polls to get your name associated with a particular area of expertise </li></ul>
  19. 19. <ul><li>If you are not on LinkedIn you need to get on now </li></ul><ul><li>LinkedIn has a ton of benefits for professional social networking </li></ul><ul><ul><li>Online Resume </li></ul></ul><ul><ul><li>Online Branding </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Questions and Answers </li></ul></ul><ul><ul><li>Polls </li></ul></ul>

×