Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social media marketing engages a specific online audience through<br />conversation, creativity and community.  This commu...
5 Reasons Why Your Small Business <br />Needs Social Media<br />1.  Exposure / Branding: Use your company name in your Twi...
People who see your entries on social media websites will visit<br />your links and associated website.<br />
Referral traffic from websites which link to you and send you<br />visitors, after they come across your content through s...
Blogs and Twitter are a great place to start:<br /><ul><li>Twitscoop.com
Technorati.com
Blogcatalog.com
Gayblogdirectory.com
Artbloggin.com
Blogher.com</li></ul>Needs<br />Opinions<br />Issues<br />
<ul><li>Integrate your online marketing with your overall Marketing Plan.
Outline your approach to delivering your products or services so they address the needs, opinions and issues that are impo...
Lead a discussion that addresses a topic of importance and immediacy to your target audience.
Use proven marketing tools like contests & free samples.
Start an online group that provides information that relates issues to your product or service.</li></ul>Engage your audie...
Upcoming SlideShare
Loading in …5
×

Social Media Marketing 101

1,846 views

Published on

This slideshow will be presented in Atlanta at the end of August and a longer version used in my classes this September. An introductory guide for Social Media Marketing with a local focus and case studies, this presentation will help individuals and small businesses create and monitor a social media marketing plan that works!

  • Be the first to comment

Social Media Marketing 101

  1. 1.
  2. 2. Social media marketing engages a specific online audience through<br />conversation, creativity and community. This community functions<br />as an independent marketing tool and becomes a fundamental part<br />of a brand’s overall marketing strategy. <br />“It’s about brands having conversations.” <br />– Lloyd Salmons, Chairman, Internet Advertising Bureau<br />
  3. 3. 5 Reasons Why Your Small Business <br />Needs Social Media<br />1. Exposure / Branding: Use your company name in your Twitter handle.<br />Customer Service: Search websites like Twitter and Technorati for people talking about your company.<br />3. Networking / Sales Opportunities: Host a Tweetup or schedule a meeting with someone you met through social media.<br />4. Backlinks / Traffic: Sign up for Google Analytics or Webmaster to see where your traffic and backlinks are coming from.<br />5. Market Intelligence: Set up a Google Alert for your company name and subscribe to the alerts via email.<br />
  4. 4. People who see your entries on social media websites will visit<br />your links and associated website.<br />
  5. 5. Referral traffic from websites which link to you and send you<br />visitors, after they come across your content through social sites.<br />
  6. 6. Blogs and Twitter are a great place to start:<br /><ul><li>Twitscoop.com
  7. 7. Technorati.com
  8. 8. Blogcatalog.com
  9. 9. Gayblogdirectory.com
  10. 10. Artbloggin.com
  11. 11. Blogher.com</li></ul>Needs<br />Opinions<br />Issues<br />
  12. 12. <ul><li>Integrate your online marketing with your overall Marketing Plan.
  13. 13. Outline your approach to delivering your products or services so they address the needs, opinions and issues that are important to your audience.
  14. 14. Lead a discussion that addresses a topic of importance and immediacy to your target audience.
  15. 15. Use proven marketing tools like contests & free samples.
  16. 16. Start an online group that provides information that relates issues to your product or service.</li></ul>Engage your audience!<br />Provide Value!<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. What Erica says about<br />“LinkedIn is a great place to expand your professional network far outside your own areas of interest and experience.<br />Your LinkedIn Profile is your resume. What do you want people to know about you right away? You have three lines to make an impress, make it good.<br />LinkedIn Answers are a great exercise in dealing with the absurd. From ignorance to agenda, they give you a chance to be seen, heard and sometimes even understood.<br />Connect with relevance. You liked an answer or reply, that&apos;s relevant. A person has a lot of contacts in your field - sleazy but relevant. Like all social media, LinkedIn is a cocktail <br />party, and you aren&apos;t sure who might walk through the door - could be just the person you<br />were waiting for!”<br />
  21. 21.
  22. 22. What’s in a name?<br /><ul><li>Personal vs. Professional
  23. 23. User Name vs. Real Name</li></ul>Important Account Information<br /><ul><li>Short interesting bio
  24. 24. Website Link
  25. 25. Custom Background
  26. 26. Avatar (Picture)</li></ul>Account Settings<br /><ul><li>Public vs. Protected
  27. 27. Mobile Updates
  28. 28. Email Notices
  29. 29. Facebook Integration</li></li></ul><li>Follow People<br /><ul><li>search.twitter.com
  30. 30. Find People link</li></ul>Hashtags<br /><ul><li>Hashtags.org
  31. 31. Create using the hash symbol: #hashtag
  32. 32. Follow @hashtags to be tracked
  33. 33. Use sparingly & effectively</li></ul>Twitter conventions<br /><ul><li>@ before a Twitter name is a “mention”: @lgesin
  34. 34. @ + Twitter name at the start of a tweet is a reply
  35. 35. D sends a direct message: D @lgesin
  36. 36. RT “retweets” another twitterer’s tweet</li></li></ul><li>
  37. 37.
  38. 38. Manage multiple accounts with:<br />Manage your account with:<br />Share pictures with:<br />
  39. 39. Test your website BEFORE you implement marketing strategy!<br />Measure the success of your approach with:<br />Monitor statistics provided by your hosting company.<br />
  40. 40. For additional information, visit these websites:<br /><ul><li>leveltendesign.com/
  41. 41. b2bmarketingposse.com
  42. 42. wordpress.com
  43. 43. wordpresstutorials.com
  44. 44. mashable.com
  45. 45. doshdosh.com
  46. 46. twistimage.com/blog
  47. 47. twitterbackgrounds.com</li></ul>Visit my website at lauragesin.net and <br />follow me on Twitter: twitter.com/lgesin!<br />

×