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Feb. 28th, 2011 Wisconsin Women's Alliance Presentation on LinkedIn & Twitter

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  • LinkedIn can be a powerful marketing tool, but because its culture is very different from other social media sites, it's important to respect the rules and tread lightly.
  • Wi womens-alliance

    1. 1. Marketing You and Your Business with Social Media<br />Wisconsin Womens Alliance Leadership Series<br />Presented by:<br />Catherine Tryon Feb 28, 2011<br />Catherine Tryon Consulting<br />
    2. 2. Who is Catherine Tryon<br />Over 20 years in the IT Industry<br />Over 15 years of Internet Marketing Experience <br />Entrepreneur, Trainer, & Speaker<br />Small Business & Social Media Consultant<br />Catherine Tryon Consulting<br />
    3. 3. What We Will Discuss Today<br />How Social Media Has Changed Business and Traditional Marketing<br />Social Media for YOU and your business<br />Where to Start with Linkedinand Twitter<br />Catherine Tryon Consulting<br />
    4. 4. Marketing<br />
    5. 5. People Blocking Marketing<br />Catherine Tryon Consulting<br />
    6. 6. Time to Rethink Marketing<br />Interruption MarketingPermission Marketing<br />* Telemarketing * SEO<br />* Trade shows * Blogging<br />* Direct mail * Social Media<br />* TV ads * Viral videos<br />* Radio ads * Podcasting<br />Catherine Tryon Consulting<br />
    7. 7. Permission centric<br />Customer is in control<br />It’s a conversation, not a dialogue<br />The conversation has already started….<br />Social Media is Inbound Marketing<br />Catherine Tryon Consulting<br />
    8. 8. Wisconsin Women Harnessing the Power of Social Media<br />Catherine Tryon Consulting<br />
    9. 9. <ul><li>Know your audience, be clear about your objective(s)
    10. 10. Play with the tools yourself first
    11. 11. Check out groups in various communities and see what they are doing. Learn by emulating
    12. 12. Participate in your own community
    13. 13. Define the outcome and then pick the right tool for the job
    14. 14. Start with measurement in mind.</li></ul>Catherine Tryon Consulting<br />Getting Started<br />
    15. 15. Catherine Tryon Consulting<br />
    16. 16. Looking for a Social Business Network…<br />71% of respondents say that they use social networks to create professional contacts<br />56%of respondents say that they use these networks to promote their business<br />Catherine Tryon Consulting<br />
    17. 17. So You’ve joined Now what?<br />www.linkedin.com<br />Catherine Tryon Consulting<br />
    18. 18. What is Linkedin?<br />The free social network for business professionals around the world.<br />60 million members<br />200 countries<br />Executives from all the Fortune 500 companies are Linkedin members<br />Catherine Tryon Consulting<br />
    19. 19. Why Spend My Time Using LinkedIn?<br />Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.<br />Increases your Google ranking<br />Research new people in advance of a meeting or event.<br />Catherine Tryon Consulting<br />
    20. 20. Find a New or Better Job<br />Give or receive help from you connections.<br />This is your online resume<br />Give and request endorsements<br />Ask your connections for introductions<br />Catherine Tryon Consulting<br />
    21. 21. Research Applicants<br />New Hire? <br />Does Linkedin match their resume?<br />Consultant? <br />Do they have any recommendations?<br />45% of hiring managers said they check applicants social media profiles. Careerbuilder<br />Catherine Tryon Consulting<br />
    22. 22. Build Your Profile<br />Your Profile is like:<br /> A web page<br /> An online resume<br /> An advertisement for YOU!<br />It should be designed with Marketing YOU in mind.<br />Think of a Linkedin Profile as a Hub site for you and your company!<br />Catherine Tryon Consulting<br />
    23. 23. What to do after today…<br />Complete your profile to 100% as soon as you can<br />Connect with the people that you know<br />Give recommendations<br />Ask for recommendations<br />Join or start a group that interests you<br />Catherine Tryon Consulting<br />
    24. 24. For Your Business <br />
    25. 25. Why is Twitter So Popular?<br />Simplicity <br />Desktop and mobile applications <br />Your friends are there too<br />Mainstream acceptance<br />Celebrities keep us updated<br />
    26. 26. Twitter is Not Just for Kids!<br />
    27. 27. Local Businesses Using Twitter<br />Viterbo University<br />UWL<br />Stephen Jerzak (17 yr. old musician)<br />La Crosse Tribune<br />WinonaDailyNews<br />La Crosse Police<br />WKBT & WXOW<br />LAXSpartans<br />7RiversAlliance<br />
    28. 28. Coulee Region Tweeters<br />
    29. 29. Twitter Tools<br />Search.twitter.com <br />Tweetdeck.com<br />Twitterlocal.net<br />Twellow.com/twellowhood.com<br />Hootsuite.com<br />Mrtweet.com<br />Socialoomph.com (formerly tweetlater.com)<br />Twittergrader.com<br />Hundreds of Mobile apps<br />
    30. 30. What to do after today…<br />Create Your Twitter Plan<br />Start following people you like and know<br />Try out a few of the twitter apps and use the ones that best fit your needs.<br />Follow me @catherinetryon and I’ll follow you right back!<br />Join a conversation and have fun!<br />
    31. 31. It’s all about community<br />The most successful communities online tap into our basic human nature<br />We want to belong.<br />We want to make a difference in the world.<br />We want to be heard.<br />Create relationships that satisfy those needs.<br />
    32. 32. Remember…<br />Anonymity is giving way to authenticity.<br />Trust is the new Currency.<br />You bring your real life relationships with you online – consistent in both.<br />Be Transparent & real.<br />
    33. 33. 5 Ways to Succeed<br />1.) Have a plan<br />2.) Take small steps with a goal in mind<br />3.) Spend some time with the tools<br />4.) Track your progress and results<br />5.) Be flexible with your strategy<br />
    34. 34. Community Management Program<br />You need a program to handle your Social Media Profiles while you manage your business.<br />
    35. 35. Thank You!<br />Phone: 608.843.2345<br />Email: catherine@catherinetryon.com<br />www.facebook.com/catherine.tryon.consulting<br />www.linkedin.com/in/catherinetryon<br />www.twitter.com/catherinetryon<br />