Using LInkedin, Twitter & Facebook on your Job Search


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How to use social networking tools to enhance a job search. Special emphasis for health care professionals. Presented for the CHEF Chicago chapter on Jan 14, 2010.

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  • Writing, creating products, role of technology, new media
  • Using LInkedin, Twitter & Facebook on your Job Search

    1. 1. Using LinkedIn, Twitter and Facebook in Your Job Search Lynn Hazan, Lynn Hazan & Associates CHEF-Retooling Your Career
    2. 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
    3. 3. Web 2.0 Shift in Content <ul><li>Professional </li></ul><ul><li>Professional pubs </li></ul><ul><li>Newspapers </li></ul><ul><li>Trade magazines </li></ul><ul><li>Business pubs </li></ul><ul><li>Reference books </li></ul><ul><li>Professional Associations </li></ul><ul><li>Citizen Generated </li></ul><ul><li>Blogs </li></ul><ul><li>RSS Feeds </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Wikis </li></ul><ul><li>Online Communities </li></ul>Vs.
    4. 4. What is Your Expertise in a Changing World? <ul><li>Who are you? </li></ul><ul><li>Strengths & core competencies </li></ul><ul><li>Reinvent yourself, your skills </li></ul><ul><li>How to get word out about yourself </li></ul>
    5. 5. Networking = <ul><li>Human </li></ul><ul><li>Rapport and Relationship </li></ul><ul><li>Person to person </li></ul><ul><li>Lifelong </li></ul>
    6. 6. Key to Networking <ul><li>Build lifelong relationships </li></ul><ul><li>Build within/outside companies </li></ul><ul><li>Join professional associations,online social networks </li></ul><ul><li>Build horizontally & </li></ul><ul><li>vertically </li></ul>
    7. 7. The Cs of Social Media <ul><li>Content </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul><ul><li>Conversation </li></ul><ul><li>Constantly changing </li></ul>
    8. 8. Social Networking Options
    9. 9. Social Network #1 Professional
    10. 10. Make Sure You Are Discoverable <ul><li>Easy to contact from your LinkedIn page: </li></ul><ul><ul><li>Via email address </li></ul></ul><ul><ul><li>Link to blog </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><li>So that hiring managers AND recruiters can find YOU </li></ul>
    11. 11. Add your own firm
    12. 12. Invitation to join LinkedIn <ul><li>Dear Lynn, </li></ul><ul><li>I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. </li></ul><ul><li>Thanks, Patricia Sorenson </li></ul>Personalize your invitations
    13. 13. Recommendations Get recommended Recommend others
    14. 14. Join groups Professional associations Create your own group Alumni groups
    15. 15. Join the CHEF LinkedIn Group
    16. 16. Other Healthcare Groups to Join on LinkedIn American Medical Informatics Association This group is the professional home for biomedical and health informatics. AMIA is dedicated to promoting the effective organization, analysis, management, and use of information in health care in support of patient care, public health, teaching, research, administration, and related policy. The Healthcare Strategy Innovation and Management Group This group is a unique platform for like-minded strategic thinkers and professionals in the health care or public health industry. Members who join this group engage and/or follow discussions on health care strategy, policy reform, economics, technological advances and management.
    17. 17. What I Am Working On Promote yourself to your network
    18. 18. What are you working on? Keep up with your network
    19. 19. Linkedin Application-Events
    20. 20. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose
    21. 21. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
    22. 22. Create Content on SlideShare
    23. 23. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare
    24. 24. Post a Slidecast
    25. 25. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content
    26. 26. How am I doing? Psst… Be a LinkedIn spy
    27. 27. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
    28. 28. Click “See more” for your own mini survey
    29. 29. Ask (and Answer) Questions of Your Network
    30. 30. Limited to 140 Characters Social Network #2
    31. 31. Twitter – What’s the Point? <ul><li>Broadcast medium </li></ul><ul><li>Research tool </li></ul><ul><li>News service </li></ul>
    32. 35. In-Depth Twitter Tutorial <ul><li>2009 </li></ul><ul><li>Al and Sketter blog about Twitter and offer Twitter consulting services. </li></ul><ul><li>Twitter Success </li></ul><ul><li>Guide 2.0 by Al Fettetti and Skeeter Hansen: Great free e-book. Download your copy for the best “ how to ” on Twitter that I have yet to see. </li></ul>
    33. 36. 10 Twitter Tools A Social Media Manager Uses Brett Farmiloe’s Twitter Tips
    34. 37. Tip: TinyURL
    35. 38. Tip: Update your tweets all at once How to Use Social Media to Position Yourself as Candidate of Choice for HC Execs-CHEF- 1/14/10-Chicago. Info:
    36. 39. Voila-instant updates to Linkedin, Twitter etc.
    37. 40. Twitter posting
    38. 41. Social Network #3 More Social
    39. 42. AMA Fan Page
    40. 43. Lynn’s Personal Facebook Page
    41. 44. Join or create Facebook groups
    42. 45. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
    43. 46. Live long and prosper!
    44. 47. Empowered Job-seeker <ul><li>Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan, a 25-year veteran of the recruiting business. </li></ul><ul><li>Lynn helps candidates reposition themselves for a changing job market through: </li></ul><ul><ul><li>Resume development </li></ul></ul><ul><ul><li>Interview coaching </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Job search assistance </li></ul></ul><ul><ul><li>Negotiating strategy </li></ul></ul><ul><ul><li>LinkedIn access </li></ul></ul><ul><li>For details, contact </li></ul>01/16/10 © 2009 Lynn Hazan & Associates, Inc.
    45. 48. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
    46. 49. To Download this presentation go to: Type in Lynn Hazan to select the title Using LinkedIn, Facebook and Twitter in Your Job Search Chef – Retooling Your Career
    47. 50. Find Lynn Hazan & Associates on: <ul><li>Twitter: lynnhazan </li></ul><ul><li>Linkedin: Lynn Hazan </li></ul><ul><li>Facebook: Lynn Hazan </li></ul><ul><li>SlideShare: Lynn Hazan </li></ul><ul><li>EzineArticles: Lynn Hazan </li></ul><ul><ul><li>Lynn Hazan </li></ul></ul><ul><ul><li>Lynn Hazan & Associates </li></ul></ul><ul><ul><li>55 E. Washington St. </li></ul></ul><ul><ul><li>Suite 715 </li></ul></ul><ul><ul><li>Chicago, IL 60602 </li></ul></ul><ul><ul><li>312-863-5401 </li></ul></ul><ul><ul><li>lynn& </li></ul></ul><ul><ul><li> </li></ul></ul>01/16/10 © 2009 Lynn Hazan & Associates, Inc.