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Social Media For Small Businesses

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Here is the presentation from the Onalaska Area Business Association Lunch on Jan. 12, 2009

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Social Media For Small Businesses

  1. 1. Social Media for Small BusinessesOnalaska Area Business Association<br />Presented by: Catherine Tryon<br />January 12, 2010<br />
  2. 2. WhatWe Will DiscussToday<br />What is Social Media<br />Why Use Social Media<br />How to find prospects and customers<br />Where to Start<br />
  3. 3. Whatis Social Media? <br />Community.<br />Conversation.<br />Networking.<br />Marketing.<br />Relationships<br />
  4. 4. The Power of Social Media.<br />It has leveled the playing field.<br />Free to participate: biggest cost is time.<br />Social Media applications are becoming legitimate marketing tools.<br />Great way to create or participate in communities that are your target market.<br />
  5. 5. It’s a Trust-BasedEconomy<br />14 % of people trust ads<br />76% trust customer recommendations<br />69% are interested in products/services that helps them avoid ads.<br />
  6. 6. ConsumersAvoidAds<br />
  7. 7. Trust Drives Transactions<br />The line between business & personal is blurring – people are interested in doing business with people!<br />Interact & create relationships first<br />Be authentic & transparent<br />
  8. 8. Social Media Does Not Make Money for Your Business!<br />Your business makes money by doing business with people that:<br />Know You<br />Like You<br />Trust You<br />
  9. 9. Make It Real<br />Social Media provides opportunities for you to create deeper & more meaningful relationships.<br />“Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin<br />
  10. 10. Why Use Social Media?<br />Create awareness of your brand.<br />Develop relationships. <br />Build a loyal web community.<br />To generate leads, referrals, and eventually money.<br />Customer Service<br />To grow and have some fun.<br />
  11. 11. Why Use Social Media?<br />
  12. 12. Statistics<br />74% of all American adults are online. (US is #8 June 2009 - #1 is Norway @ 86%)<br />Average age of user<br />Linkedin36<br /> Facebook 34 <br /> Twitter 33 <br /> MySpace 29<br />
  13. 13. Who Is UsingWhat!<br />
  14. 14. What People Are Doing Online<br />
  15. 15. Drive Everything Back To YourWebsite<br />
  16. 16. How Are CompaniesUsing Social Media Today?<br />Blendtec – Willitblend.com – YouTube<br />Kogi BBQ – twitter.com/kogibbq<br />WigglyWigglers – Podcasting / Twitter<br />Rudy’sDrivein – Facebook Page<br />
  17. 17. Where To Find Prospects and Customers <br />http://search.twitter.com<br />http://blogsearch.google.com<br />http://www.technorati.com<br />
  18. 18. Where to Start?<br />Find Interested People<br />Deliver Quality Content<br />Capture their information<br />CommunicateFrequently<br />
  19. 19. Define Your Goals<br />More Sales<br />Higher SEO Rankings<br />Crisis Communications<br />Customer Service<br />Brand Awareness<br />
  20. 20. Match the tools to the strategy<br />After you know what you are trying to do, select the best tools to execute your strategy.<br />Learn about the tools and which ones will help you achieve your goals.<br />Using the best tools doesn’t guarantee success or solve all marketing problems.<br />
  21. 21. Define Success<br />Develop a customer focused community<br />Increase engagement<br />Opt-ins for e-newsletter or e-mail<br />Subscriptions to blog<br />Expand customer base<br />
  22. 22. 2010 Social Media Ad Spend<br />Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010.<br />$1.2 billion in paid advertising on social networks alone in the U.S. in 2010<br />3.9% increase driven mainly by Facebook’s rapid growth <br />Source: www.emarketer.com<br />
  23. 23. It’s all about community<br />The most successful communities online tap into our basic human nature:<br />We want to belong.<br />We want to make a difference in the world.<br />We want to be heard.<br />Create relationships that satisfy those needs.<br />
  24. 24. Where is Social Media Going?<br />Your profile is becoming portable<br />One username<br />One password<br />
  25. 25. Remember…<br />Anonymity is giving way to authenticity.<br />Trust is the new Currency.<br />You bring your real life relationships with you online – consistent in both.<br />Be Transparent & real.<br />
  26. 26. Thank You!<br />Phone: 608.843.2345<br />Email:catherine@catherinetryon.com<br />www.facebook.com/catherine.tryon<br />www.linkedin.com/in/catherinetryon<br />www.twitter.com/catherinetryon<br />

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