It’s not about Facebook, Twitter, LinkedIn, YouTube, Flickr, Digg or whatever is new right this second.
Social media is a shift in how we communicate, share news, it’s a new way to discover, read and share content. It’s how we develop and foster relationships, one on one with people. It’s not about technologies, it’s about relationships. Ponder: How do you grow your business today? Do you search out prospective clients? Does your business receive customer service calls? Do you spend money and time with clients – traveling to see them? Do you a formal (or informal) way to communicate with your employees. Do you attend networking events, go to conferences or trade shows? What if you could do some of this more efficiently in terms of time and money. Social Media allows you to do this. It’s just another way to communicate. It’s not going to replace what you already have in place – it just makes it more efficient.
Social media provides a way to attend a networking event every day. You are meeting new people (client prospects or talent), you are developing relationships (clients), sharing information (thought leadership and expertise), You don’t have to wait until an organized event happens. You can jump on your computer right now and attend an event. Ask yourself how you can afford not to participate in social media?
Brand Awareness: Hard to measure $ but you can measure site volume, results from google and other tools to determine increase. You can tell by your gut if you are paying attention.Thought Awareness: Buzz word used to be paradigm shift – not it’s thought leadership. Simply means be the expert – the sought after expert. Speak at conferences, be on panels, get interviewed.Prospecting: Like other networking events – go often, network, connect, find people to work with.Recruiting new talent: If you are doing a smart job, people will come to you and want to hire you, invite you to speak, work with you and maybe get hired by you. IMHO Headhunters may go the way of the dodo thanks to social media. A day in the life.Brand loyalty: Doesn’t matter B2B or B2C – when you are engaging, you are creating loyalty. People expect to hear from you online.
When deciding to do anything, you always have to go back to your own roles & responsibilities – your JOB. Think twice here – social media is good for your business and your professional growth. Weigh both of them. Quick snapshot: Top 5 platforms
Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 200 are in US.48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent.
47 million in US, Acquire new customers through online recommendations and word of mouth, Keep in touch with people who care most about your business. Find the right vendors to outsource services you’re not an expert on. Build your industry network—online and in person.Get answers to tough business questions with a little help from your real friends.Win new business by answering questions in your area of expertise.Raise funding. Network with peers in your industry for repeat business referrals. convince potential customers of your expertise by sharing unique blog content. Keep your friends close and your competition closer.
Real time news. Earthquakes? Find out on Twitter. Searching on your company, city, industry. 140 characters.
Create venues. Start using Foursquare yourself. Listen to the tips and make your own. Follow your visitors – where do they go? Small early adopters – focus on users and build your base. Harvard is using it to allow students better explore their campus and in return receive coveted badges. What a great way to explore a place. Widgets to add to Facebook. Promote check-ins. Offer a special. Radio Shack – 15% off for mayors. Identify your influencers. Incorporate all channels together. Be creative and test.
Q & A – Next generation – THOUGHT LEADERSHIP.
To manage your social media time efficiently, use free or low cost tools to distribute news throughout the day. How much time do you spend on email? It’s just part of your life, your job. Early ‘90’s – it was new and people thought it was evil but they figured out how to make it work. Same goes for social media. It’s the new email but gives you access to personal relationships with 100’s if not 1000’s you may have never otherwise known.
These don’t have anything directly to do with you or your business to set up to be distributed throughout the day.60 minutes! Who has 60 minutes? You can do it 15 but if you want to become a thought leader, you need to invest the time. I spend more but it’s part of my job.
Links to your blog, white papers, any articles written about you or quote you. Webinars or podcasts you are hosting. News about you and/or your business.
Answering questions where you have expertise and can position yourself as a thought leader.
It’s both an art and a science. Stick to the time limits and you will find you will use your time efficient.
Think chamber mixer. What is the first thing you do when you go to a chamber mixer? Someone always says, get a drink! Yes, but really it’s to introduce ourselves to someone new. Do you say, “Hey, buy my stuff!”? Social media is not any different. Philosophy is the same – you meet new people, you ask questions, and you listen. You decide if you ‘re going to be friends, if you can do business together or if you have be a referral source for one another.
Traditional marketing tells us the more people we have access to, the more they will hear our message. Wrong! You can pay a service to give you fans. The key is to start conservations, networking and building relationships. Think of the guy at the chamber mixer who everyone hates to see coming their way and they avoid because they are stuck listening to how great he is and never asks questions about you. He takes your card and then spams your constantly.
We all want to do business with people we like. It doesn’t matter if you have 30 followers of 30,000.
Do this yourself for your business, get trained or hire someone to do it. Have a process. Social media is instant. It’s immediate and not much of an approval process. The person who does it has to be someone who has the ability to speak on behalf of the organization without having to get approvals.
Social Media 101 - Mini-Social Media Workshop
Step into the Social Media Lounge: Michelle Kane
Measurement: What’s the ROI Brand awareness Thought leadership Prospecting for new business / customers Recruiting new talent Brand loyalty through engagement
Your Job Create Customers Delight them Manage the businessBe Profitable.
Facebook 500 million users – 50% log in every day Avg. user 130 friends 18-34 – 48% / 35+ - 30% user base 200 million access via mobile phone In 20 minutes, 1 million links are shared, 2 million friend requests and almost 3 million messages are sent.This is where people are.
LinkedIn 101 million users 35-54 = 41% 25-24 = 32% High tech, finance, manufacturing, medical, c orporate, educationOnline CV.
Twitter 106 million accounts – 180 million unique visitors 600 million searches per day 37% users update on mobile phoneWhat’s happening. Right now.
Foursquare Gaming – be the mayor! 6.5 million users Over 381 million check-ins 1 person checked in from the International Space Station
Quora 1,300,000 usersThe next generation of Q & A. Early Adopters and Influencers.
Five reasons to do this A lot of people are already doing it. A lot of people are not doing it. Networking Thought leadership RevenueYour target audience. Your professional growth.
Next up…March 3 @ Alpine CoffeeWhy Facebook is the Social Media Cool KidMarch 10 @ Lucky’s 13 PubBe a Player: Get LinkedInMarch 24 @ Black Hills PR / Western Sky MediaWhy Twitter is the Social Media Smart Kid