Social Media 101 - Mini-Social Media Workshop

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This was presented in March 2011 to the Spearfish Chamber of Commerce Young Professionals Group and gives an overview of using social media.

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Social Media 101 - Mini-Social Media Workshop

  1. 1. Step into the Social Media Lounge: Michelle Kane
  2. 2. What social media is not.
  3. 3. It’s a SHIFT.Share news. Discover. Read.Efficient Communication.
  4. 4. We have the opportunity to network everyday.
  5. 5. Measurement: What’s the ROI Brand awareness Thought leadership Prospecting for new business / customers Recruiting new talent Brand loyalty through engagement
  6. 6. Your Job Create Customers Delight them Manage the businessBe Profitable.
  7. 7. Facebook 500 million users – 50% log in every day Avg. user 130 friends 18-34 – 48% / 35+ - 30% user base 200 million access via mobile phone In 20 minutes, 1 million links are shared, 2 million friend requests and almost 3 million messages are sent.This is where people are.
  8. 8. LinkedIn 101 million users 35-54 = 41% 25-24 = 32% High tech, finance, manufacturing, medical, c orporate, educationOnline CV.
  9. 9. Twitter 106 million accounts – 180 million unique visitors 600 million searches per day 37% users update on mobile phoneWhat’s happening. Right now.
  10. 10. Foursquare Gaming – be the mayor! 6.5 million users Over 381 million check-ins 1 person checked in from the International Space Station
  11. 11. Quora 1,300,000 usersThe next generation of Q & A. Early Adopters and Influencers.
  12. 12. TimeGet Organized.Ping.fmHootsuiteSocialOomph
  13. 13. Your Day in Social Media60 Minutes a dayYour first 15 minutes.Industry articles. Interesting news articles. Thought leadership pieces.60%
  14. 14. The next 10 minutes.Self-serving items. You like me, you really like me!40%
  15. 15. 10 minutes distribution.Distribute your content to Facebook, Twitter, LinkedIn etc. via distribution platform.
  16. 16. 15 minutes more.LinkedIn groups.Quora.com. All the early adopters people are here.
  17. 17. 10 minutes to wrap things up.Respond to people on Facebook and Twitter.
  18. 18. Social media is relationships; it’s not selling.
  19. 19. Don’t measure social media success by only number of followers, fans, and connections.Social media is not traditional marketing.
  20. 20. Provide valuable content.Start conversations.Listen.Engage as a human.Build relationships.
  21. 21. Transparency.
  22. 22. Five reasons to do this A lot of people are already doing it. A lot of people are not doing it. Networking Thought leadership RevenueYour target audience. Your professional growth.
  23. 23. Next up…March 3 @ Alpine CoffeeWhy Facebook is the Social Media Cool KidMarch 10 @ Lucky’s 13 PubBe a Player: Get LinkedInMarch 24 @ Black Hills PR / Western Sky MediaWhy Twitter is the Social Media Smart Kid
  24. 24. Michelle Kanefacebook.com/blackhillsprTwitter: blackhillspr(605) 639-0427

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