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The Art & Science Of Using The Social

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Catherine Tryon
Catherine Tryon

Nursing Expo November 2009

1 of 28
The Art & Science of using the Social Web Nursing Matters Expo 2009 Presented By: Catherine Tryon September 18, 2009
Is Social Media a Fad? It’s a fun medium Easy to get started Low barriers to entry Rapidly uses up resources Maybe… or perhaps it’s bigger than we really know…
Erik Qualman Thinks… Not.
What is the Social Web? It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.
Practical Uses for Social Media Network with friends & colleagues Connect with your patients Keep up to date with industry trends Participate in online communities Job search & search candidates
What To Do & Where…
What is Healthcare doing online?
ebennett.org http://ebennett.org/hospitalsearch/= custom search engine that searches over 2800 hospitals. **This search engine will only return results from hospital websites.
St. Mary’s Hospital Facebook Page 198 Fans
Children’s Hospital Closed Facebook Group
Sharing-mayoclinic.com
Cleveland Clinic Nurse Recruiter Linkedin Profile
Who’s searching who… Careerbuilder says that 45% of employers have used social networking sites to research candidates – 35% rejected a candidate based on what they found. Inappropriate language Photos with drugs or excessive alcohol use Blatant discrimination
Surgeons Send “Tweets” during Surgery at Henry Ford Hospital in Feb. 09
UW on Youtube
Johns Hopkins Podcast Page
What is so attractive about Social Media? People trust “a person like me”. Mass advertising (one-way) is replaced with ongoing interaction & communication. Social networks use word of mouth and peer reviews/endorsements. Trust, transparency, openness & honesty reign. Fakes are found & exposed.
Healthcare is Social 60 million people are using new media to interact and share their health experience online. Roughly 1200 Facebook communities that advocate for cures of chronic illnesses. 72% search for medical information just before or after a doctor’s visit. 36% search for what other consumers have to say about medication or treatment.
The Social Life of Health Info Read someone else's commentary or experience about health or medical issues on an online news group, website, or blog. Consulted rankings or reviews online of doctors or other providers. Consulted rankings or reviews online of hospitals or other medical facilities. Signed up to receive updates about health or medical issues. Listened to a podcast about health or medical issues. Source: Pew Research Center’s Internet & American Life Project
Patient Focused Sites PatientsLikeMe.com - Social Networking group that connects patients with similar diseases symptoms & health problems. DiabetesMine.com – A gold mine of straight talk and encouragement for people living with diabetes. StarbrightWorld.org - A site for chronically ill teens. Carepages.com – Create a carepage to send updates to everyone, share photos, and receive supportive messages. RevolutionHealth.com - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.
Nursing Focused Sites RN.com – Serves the nursing community with a collection of professional education & resources. Allnurses.com – A Nursing Community for Nurses. Nurse.com – Nursing News, Jobs, Continuing Education, and community. Nurseconnect.com – An online nursing community. Aacn.org – Website for nurses caring for acutely and critically ill patients.
With or Without You …. … The conversations are taking place. What are they saying about you? About your competition?
The Art of Social Media Listen Choose Your Audience Set Your Objectives
The Breakdown of Participants
The Science of Social Media Create Your Strategy Choose Your Tools Measure Results
Where to Start? Listen understand the conversation that is happening in your market. Engage approach your community Connect begin to connect your facility or service into a tribe. Share share unique content & become a leader of the tribe. If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it.
Social Media Services Social Media Strategy & Consulting Social Media Teleseminars Social Media Presentations Internet Marketing – Email Marketing Online Reputation Management Search Engine Optimization (SEO) Podcast / Audio Production
Thank You! Catherine Tryon Consulting Catherine@catherinetryon.com 608.843.2345 cell Powerful Fun Productions 608.554.1899 studio

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The Art & Science Of Using The Social

  • 1. The Art & Science of using the Social Web Nursing Matters Expo 2009 Presented By: Catherine Tryon September 18, 2009
  • 2. Is Social Media a Fad? It’s a fun medium Easy to get started Low barriers to entry Rapidly uses up resources Maybe… or perhaps it’s bigger than we really know…
  • 4. What is the Social Web? It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.
  • 5. Practical Uses for Social Media Network with friends & colleagues Connect with your patients Keep up to date with industry trends Participate in online communities Job search & search candidates
  • 6. What To Do & Where…
  • 7. What is Healthcare doing online?
  • 8. ebennett.org http://ebennett.org/hospitalsearch/= custom search engine that searches over 2800 hospitals. **This search engine will only return results from hospital websites.
  • 9. St. Mary’s Hospital Facebook Page 198 Fans
  • 12. Cleveland Clinic Nurse Recruiter Linkedin Profile
  • 13. Who’s searching who… Careerbuilder says that 45% of employers have used social networking sites to research candidates – 35% rejected a candidate based on what they found. Inappropriate language Photos with drugs or excessive alcohol use Blatant discrimination
  • 14. Surgeons Send “Tweets” during Surgery at Henry Ford Hospital in Feb. 09
  • 17. What is so attractive about Social Media? People trust “a person like me”. Mass advertising (one-way) is replaced with ongoing interaction & communication. Social networks use word of mouth and peer reviews/endorsements. Trust, transparency, openness & honesty reign. Fakes are found & exposed.
  • 18. Healthcare is Social 60 million people are using new media to interact and share their health experience online. Roughly 1200 Facebook communities that advocate for cures of chronic illnesses. 72% search for medical information just before or after a doctor’s visit. 36% search for what other consumers have to say about medication or treatment.
  • 19. The Social Life of Health Info Read someone else's commentary or experience about health or medical issues on an online news group, website, or blog. Consulted rankings or reviews online of doctors or other providers. Consulted rankings or reviews online of hospitals or other medical facilities. Signed up to receive updates about health or medical issues. Listened to a podcast about health or medical issues. Source: Pew Research Center’s Internet & American Life Project
  • 20. Patient Focused Sites PatientsLikeMe.com - Social Networking group that connects patients with similar diseases symptoms & health problems. DiabetesMine.com – A gold mine of straight talk and encouragement for people living with diabetes. StarbrightWorld.org - A site for chronically ill teens. Carepages.com – Create a carepage to send updates to everyone, share photos, and receive supportive messages. RevolutionHealth.com - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.
  • 21. Nursing Focused Sites RN.com – Serves the nursing community with a collection of professional education & resources. Allnurses.com – A Nursing Community for Nurses. Nurse.com – Nursing News, Jobs, Continuing Education, and community. Nurseconnect.com – An online nursing community. Aacn.org – Website for nurses caring for acutely and critically ill patients.
  • 22. With or Without You …. … The conversations are taking place. What are they saying about you? About your competition?
  • 23. The Art of Social Media Listen Choose Your Audience Set Your Objectives
  • 24. The Breakdown of Participants
  • 25. The Science of Social Media Create Your Strategy Choose Your Tools Measure Results
  • 26. Where to Start? Listen understand the conversation that is happening in your market. Engage approach your community Connect begin to connect your facility or service into a tribe. Share share unique content & become a leader of the tribe. If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it.
  • 27. Social Media Services Social Media Strategy & Consulting Social Media Teleseminars Social Media Presentations Internet Marketing – Email Marketing Online Reputation Management Search Engine Optimization (SEO) Podcast / Audio Production
  • 28. Thank You! Catherine Tryon Consulting Catherine@catherinetryon.com 608.843.2345 cell Powerful Fun Productions 608.554.1899 studio

Editor's Notes

  1. A place to announce eventsPost photos – community & special eventsDiscussion board – migrianes, Healthy kidsPromote patient forumsSearch for jobs
  2. Henry Ford Hospital twittered during surgery