The Art & Science Of Using The Social


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Nursing Expo November 2009

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  • A place to announce eventsPost photos – community & special eventsDiscussion board – migrianes, Healthy kidsPromote patient forumsSearch for jobs
  • Henry Ford Hospital twittered during surgery
  • The Art & Science Of Using The Social

    1. 1. The Art & Science of using the Social Web <br />Nursing Matters Expo 2009 <br />Presented By:<br /> Catherine Tryon September 18, 2009<br />
    2. 2. Is Social Media a Fad?<br />It’s a fun medium<br />Easy to get started<br />Low barriers to entry<br />Rapidly uses up resources<br />Maybe… or perhaps it’s bigger than we really know…<br />
    3. 3. Erik Qualman Thinks… Not.<br />
    4. 4. What is the Social Web?<br />It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.<br />
    5. 5. Practical Uses for Social Media<br />Network with friends & colleagues<br />Connect with your patients<br />Keep up to date with industry trends<br />Participate in online communities<br />Job search & search candidates<br />
    6. 6. What To Do & Where…<br />
    7. 7. What is Healthcare doing online? <br />
    8. 8.<br /> custom search engine that searches over 2800 hospitals.<br />**This search engine will only return results from hospital websites.<br />
    9. 9. St. Mary’s Hospital Facebook Page<br />198 Fans<br />
    10. 10. Children’s Hospital Closed Facebook Group<br />
    11. 11.<br />
    12. 12. Cleveland Clinic Nurse Recruiter Linkedin Profile<br />
    13. 13. Who’s searching who…<br />Careerbuilder says that 45% of employers have used social networking sites to research candidates – <br />35% rejected a candidate based on what they found.<br />Inappropriate language<br />Photos with drugs or excessive alcohol use<br />Blatant discrimination<br />
    14. 14. Surgeons Send “Tweets” during Surgery at Henry Ford Hospital in Feb. 09<br />
    15. 15. UW on Youtube<br />
    16. 16. Johns Hopkins Podcast Page<br />
    17. 17. What is so attractive about Social Media?<br />People trust “a person like me”.<br />Mass advertising (one-way) is replaced with ongoing interaction & communication.<br />Social networks use word of mouth and peer reviews/endorsements.<br />Trust, transparency, openness & honesty reign. Fakes are found & exposed.<br />
    18. 18. Healthcare is Social<br />60 million people are using new media to interact and share their health experience online.<br />Roughly 1200 Facebook communities that advocate for cures of chronic illnesses.<br />72% search for medical information just before or after a doctor’s visit.<br />36% search for what other consumers have to say about medication or treatment.<br />
    19. 19. The Social Life of Health Info<br />Read someone else&apos;s commentary or experience about health or medical issues on an online news group, website, or blog.<br />Consulted rankings or reviews online of doctors or other providers.<br />Consulted rankings or reviews online of hospitals or other medical facilities.<br />Signed up to receive updates about health or medical issues.<br />Listened to a podcast about health or medical issues.<br />Source: Pew Research Center’s Internet & American Life Project<br />
    20. 20. Patient Focused Sites<br /> - Social Networking group that connects patients with similar diseases symptoms & health problems.<br /> – A gold mine of straight talk and encouragement for people living with diabetes.<br /> - A site for chronically ill teens.<br /> – Create a carepage to send updates to everyone, share photos, and receive supportive messages.<br /> - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.<br />
    21. 21. Nursing Focused Sites<br /> – Serves the nursing community with a collection of professional education & resources.<br /> – A Nursing Community for Nurses.<br /> – Nursing News, Jobs, Continuing Education, and community.<br /> – An online nursing community.<br /> – Website for nurses caring for acutely and critically ill patients.<br />
    22. 22. With or Without You ….<br /> … The conversations are taking place.<br />What are they saying about you?<br />About your competition?<br />
    23. 23. The Art of Social Media<br />Listen<br />Choose Your Audience<br />Set Your Objectives<br />
    24. 24. The Breakdown of Participants<br />
    25. 25. The Science of Social Media<br />Create Your Strategy<br />Choose Your Tools<br />Measure Results<br />
    26. 26. Where to Start?<br />Listen<br />understand the conversation that is happening in your market.<br />Engage <br />approach your community<br />Connect <br />begin to connect your facility or service into a tribe.<br />Share <br />share unique content & become a leader of the tribe.<br />If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it. <br />
    27. 27. Social Media Services<br />Social Media Strategy & Consulting<br />Social Media Teleseminars<br />Social Media Presentations<br />Internet Marketing – Email Marketing<br />Online Reputation Management<br />Search Engine Optimization (SEO)<br />Podcast / Audio Production<br />
    28. 28. Thank You!<br />Catherine Tryon Consulting<br /><br />608.843.2345 cell<br />Powerful Fun Productions<br />608.554.1899 studio<br />