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SxSW: Can we save the open web?
Dries Buytaert, founder of Drupal and CTO of Acquia, discusses the history and future of the open web. He notes that the web has alternated between more open and closed periods over time, with the current mobile/app era favoring a more closed experience. However, trends in AI, data, devices, and user experience are driving the web toward closed platforms controlled by a few large companies. Buytaert argues we must work to build a more open and decentralized web through standards, algorithm oversight, data portability, and tools that give users control over their data and privacy while still providing a great experience. Drupal aims to collaborate with others to help champion a more open future for the web
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SxSW: Can we save the open web?
- 1. Dries Buytaert Project Lead,Drupal Co-Founder and CTO, Acquia @Dries CAN WE SAVE THE OPEN WEB?
- 2. Hey, I’m DRIES BUYTAERT dries@buytaert.net @Dries Founder& Project Lead, Drupal Co-Founder and CTO, Acquia
- 3. I invented Drupalin my dorm room in 2001
- 4. A milestone birthday: DRUPALTURNED 15
- 5. Only 7% of the population had internet access Text messaging was just introduced There were only 20M websites (compared to 1B today) Google was still a small, private company 50% of people in the US had a cell phone Facebook and Twitter didn't exist until 4-5 years later Proprietary software vendors started to feel threatened by open source Google AdWords, now a $65B business, had less than 500 customers WHEN DRUPAL WAS BORN IN 2001…
- 6. THE INTERNET HASCHANGED DRASTICALLY over the last decade
- 7. THE INTERNET HASCHANGED DRASTICALLY over the last decade
- 9. Defining open vs. closed 1 Abrief history of the web 2 Trends driving the web today 3 Building the web we want 4 What I’ll cover TODAY
- 10.
- 11. The idea ofthe web as an open platform with greater choice & transparency… …as opposed to a walled garden. Outside the box
- 12. Serendipitous DISCOVERY Creative FREEDOM CONTROL overyour own experience and privacy DECENTRALIZED as in not limited by the boundaries of a single organization’s system or platform OPEN WEB QUALITIES
- 13. TEMPLATES dictate your creative license ALGORITHMS determinewhat you see, often without your knowledge PRIVACY IN QUESTION and tracking is rampant SILOED INFORMATION held within companies with no discovery of content between apps CLOSED WEB QUALTIES
- 14.
- 15. TOWARD OPEN Blocks ad tracking Communicateacross platforms
- 16. TOWARD OPEN Enables in-app search Blocksad tracking Communicate across platforms
- 17. Unlocks creative freedom Enablesin-app search Blocks ad tracking Communicate across platformsTOWARD OPEN
- 18. TOWARD CLOSED Controls webexperience
- 19. TOWARD CLOSED Controls webexperience Restricts user choice
- 20. TOWARD CLOSED Potential toinfluence elections Controls web experience Restricts user choice
- 21. Controls web experience Prioritizedrevenue over choice Restricts user choice Potential to influence elections TOWARD CLOSED
- 22. CONNECTION Brought billions of people to the web BIG IMPACT on human rights and civil liberties DEMOCRATIZATION Provided a forum for people to share information ARE WALLED GARDENS ALL BAD?
- 23. GOOGLE & FACEBOOK Over1 billion users each APPLE over 1 billion active iOS devices CONCERNS ABOUT SCALE
- 24. A DAILY EXPERIENCEFOR MILLIONSThey SHAPE the news that most of the world sees.
- 25. They RECORD dataabout our behavior.
- 26. They won't stopuntil they know EVERYTHING about us.
- 27. Address, phone # Social graphLocationEmail Purchase history InterestsCalendar Viewing history
- 28. Address, phone # Social graphLocationEmail Purchase history InterestsCalendar Viewing history
- 29. A brief history ofthe web 2
- 30. THEORYMORE OPEN MORECLOSED Over its history, the web has alternated between periods of more and less “openness”
- 31. OPENCLOSED TIME EARLY ADOPTER PCDESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era
- 32. DECENTRALIZED No one companywas dominating.The web was brand new! INVENTION ERA CREATIVE FREEDOM to connect with others in this fascinating new technology Tim Berners-Lee, inventor of the World Wide Web
- 33. OPENCLOSED TIME EARLY ADOPTER PCDESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention EraInvention era AOL “walled garden” era
- 34. AOL “WALLED GARDEN”ERA Most people’s initial experience of the web is a SILOED EXPERIENCE through ISP and other portals. Experience was dictated largely by what a portal chose to show you. Meanwhile, geeks are using browsers to decentralize…
- 35. OPENCLOSED TIME EARLY ADOPTER PCDESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era AOL “walled garden” era Search engine era
- 36. OPEN STANDARDS SEARCH ENGINEERA BROWSERS AFFORDABLE HOSTING
- 37. OPENCLOSED TIME EARLY ADOPTER PCDESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era AOL “walled garden” era Search engine era Facebook + mobile era
- 38. Facebook TEMPLATE replaces thecreative license of the early web. FACEBOOK AND MOBILE ERA Rise of SILOED ecosystems like apps that have no standard for search and discovery between them.
- 39. OPENCLOSED TIME EARLY ADOPTER PCDESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era AOL “walled garden” era Search engine era Facebook + mobile era App ecosystems The next era of the web…
- 40. TIME More OPEN? More CLOSED? AI,VR,AMBIENTEXPERIENCE? OPENCLOSED DESKTOP & LAPTOP MOBILE,TABLET, IoT 2000s 2010s
- 41. So why isthe CLOSED WEB winning?BECAUSE IT’S SO EASY TO USE.
- 42. Trends driving the webtoday 3
- 43. Devices and the Internet of Things TREND 3: Data is eating the world TREND 1: Rise of the machines TREND 2: TODAY,THERE ARE 3 MAJOR TRENDS THAT WE CAN’T IGNORE:
- 44. DATA IS THENEW CURRENCY OF TECH
- 45. AI WILL DRIVETHE USER EXPERIENCE + +
- 46. MORE DEVICES THANEVER BEFORE
- 47. Mobile & IoT TREND3: Data TREND 1: AI TREND 2: USER EXPERIENCE ALWAYS WINS. THE COMBINATION OF THESE TRENDS TRANSLATES TO A BETTER USER EXPERIENCE + +
- 48.
- 49. “THE BIG REVERSEOF THE WEB”
- 52. WHAT DO THESEHAVE IN COMMON?
- 53. Mobile & IoT TREND3: Data TREND 1: AI TREND 2:+ + ALL CLOSED WEB EXPERIENCES
- 54. Building the webwe want 4
- 55. SO HOW DOWE BUILD THE WEB WE WANT?
- 56. If user experiencewins, can we… over our TAKE BACK CONTROL PRIVACY & DATA break and SILOES DECENTRALIZE have TRANSPARENT ALGORITHMS? AND STILL CREATE A SUPERIOR USER EXPERIENCE?
- 57. How do self-drivingcars decide on life and death? NEED: ALGORITHM OVERSIGHT Can we trust DNA tests for convictions?
- 58. Should government have arole in companies’ private algorithms? Would regulation actually favor the large platforms and drive out smaller innovators? With the internet being global, how do we do this across countries? FDA FOR DATA AND ALGORITHMS? Possible solution:
- 59. NEED: DATA PRIVACY& CONTROL Address, phone # Social graphLocationEmail Purchase history InterestsCalendar Viewing history
- 60. FUTURE Personal Information Broker NOW UserDataUser Data User Data BUILD PERSONAL INFORMATION BROKER Possible solution: User DataUser DataUser DataUser Data
- 61. How do weconvince walled gardens to participate? How will this impact current business models, such as advertising? Who will build this? BUILD PERSONAL INFORMATION BROKER Possible Solution:
- 62. NEED: DECENTRALIZATION &BETTER UX
- 63. How do wesecure the same or more resources as the walled gardens? OPEN SOURCE + OPEN STANDARDS Possible solution:
- 64. 1 in 30 ofthe world’s websites use Drupal MILLIONS OF SITES Major brands, organizations, governments and more 35,000 active contributors to Drupal
- 65. CHAMPION a more openweb COLLABORATE with different thinkers, leaders and coders BUILD BRIDGES across technologies WITH DRUPAL,WE WANT TO WORK TO
- 66.
- 67. They do goodthings, but they’ve grown so large we must think critically about them. SO WALLED GARDENS AREN’T ALL BAD
- 68. THE WEB ISA DAILY EXPERIENCE FOR BILLIONS
- 69. MASSIVE DISRUPTION AHEAD Disruptingevery business model, industry, country, and every life on earth
- 70. IT IS OURRESPONSIBILITY TO BUILD THE WEB RIGHT
- 71. OPEN SOURCE + OPENSTANDARDS PERSONAL INFORMATION BROKER FDA FOR DATA + ALGORITHMS THE FUTURE OF THE WEB: Open or Closed? over our TAKE BACK CONTROL PRIVACY & DATA break and SILOES DECENTRALIZE have TRANSPARENT ALGORITHMS?
- 72.
- 73. THANKS FOR LISTENING. /subscribebuytaert.net @Dries forthese slides and more!