This document summarizes an event hosted by Claro Partners to discuss their work exploring the Internet of Things (IoT). It introduces their team members and describes how Claro helps companies navigate disruptive shifts. It also shares insights from their 12-month IoT exploration, noting that the IoT is still nascent, will involve many players, and that true value will come from services built on top of connected devices. The document promotes Claro's IoT labs and accelerator programs to help creators develop meaningful IoT offerings.

1. IoT Meetup Ghent
meets Claro!!

2. About Claro!

3. Aldo
NL
Rich
USA
Megan
UK
Elisabeth
NL
Mwenge
Congo
Mercè
Spain
Some
of
our
team
members
Sebas7an
GER
Jiri
Belgium
Mandy
Lebanon
Gunes
Turkey
Abby
USA
Claro
helps
corporaAons
and
startups
to
navigate
disrup7ve
shi>s
in
society
and
business,
delivering
service
design
and
business
innova7on

4. The
rise
of
the
access
economy
Networked
services
and
experiences
Small
data
and
personalised
experiences
Internet
connects
everyone
&
everything
TradiAonal
models
of
ownership
Services
delivered
by
companies
to
consumer
Big
data
Internet
connects
everyone
We
take
a
people-­‐centric
point
of
view
when
looking
for
opportuni7es
and
solu7ons
in
the
context
of
disrup7ve
shi>s

5. Our framing of the Internet
of Things!

6. We
interviewed
leading
IoT
experts
and
industry
leaders
and
innovators

7. “The
Internet
of
Things
is
about
the
internet
expanding
into
the
physical
world”
-­‐
Florian
Michahelles
|
Auto-­‐ID
Labs

8. The
IoT
is
about
the
interac7on
between
Internet,
Things
and
Data
Internet!
Things!
Data!

9. The
IoT
is
about
the
interac7on
between
Internet,
Things
and
Data
…
and
the
value
this
creates
for
people
and
business
New
value
for
people
and
business:
CapabiliAes
Services
Experiences
Business
models
…
Internet!
Things!
Data!

10. “Trying
to
determine
the
market
size
of
the
Internet
of
Things
is
like
trying
to
calculate
the
market
for
plas=cs,
circa
1940.
At
that
=me,
it
was
difficult
to
imagine
that
plas=cs
could
be
in
everything.”
-­‐
Michael
Nelson
Professor
of
CommunicaAon,
Culture
&
Technology
at
Georgetown
University

11. The
IoT
emerging
business
landscape
structures
100
value
proposiAons
Username:
meetupgent
Password:
iot2014

12. Key takeaways from our 12-
month exploration of the IoT!

13. The
Internet
of
Things
is
nascent…
like
the
internet
in
1995,
the
IoT
is
just
geVng
started
01
1.0
Infrastructure
and
core
hardware
Hardware
&
Infrastructure
Opera7ng
System
Devices
Services
Opera7ng
System
Devices
Services
2.0
Connected
devices
running
on
an
opera7ng
system
3.0
Value-­‐added
services
&
apps
built
on
top
of
data
from
connected
devices
Opera7ng
System
Devices
Services
Today
Hardware
&
Infrastructure
Hardware
&
Infrastructure

14. The
IoT
will
be
built
by
many
different
players
with
many
different
roles
02
Internet-­‐connected
things
and
their
uses
will
be
so
varied
and
present
everywhere
that
the
IoT
won’t
be
the
result
of
one
single
enAty’s
work.

15. The
real
value
of
the
IoT
will
not
come
from
the
technology
itself,
but
the
services
built
on
top
and
enabled
by
it
03
Peers
and
other
devices
Other
service
providers
Retailers
Brands
Brand
provides
services
Retailer
provides
services
(camera
rented)
Other
appropriate
services
Connects
with
other
users
Prints
photos
remotely
Sends
photos
to
friends

16. Hardware
&
Infrastructure
OperaAng
System
Devices
Services
COLLABORATIVE
CORPS.
DEV
Internet
of
Things
A
significant
part
of
the
IoT
will
be
built
from
the
boom-­‐
up,
by
entrepreneurship
and
experimenta7on
04
Hardware
&
Infrastructure
OperaAng
System
Devices
Services
CORPORATIONS
TOP
DOWN
PC
industry
Hardware
&
Infrastructure
OperaAng
System
Devices
Services
CORPORATIONS
Mobile
industry
DEV

17. IoT
creators
face
mul7plied
complexity
bridging
the
physical
and
the
digital
05
PHYSICAL
ELEMENTS
DIGITAL
ELEMENTS

18. @ClaroPartners
#iotcanvas

19. Smart phone app and
internet service set
activity goals!
get feedback on
progress!
Data centre that
runs website and app
(e.g. Amazon)!
Bluetooth to phone!
Mobile data/Wifi to
internet!
Prototype!
ARM Mbed devkit!
!
Flash memory!
Microcontroller!
GPS+movement
sensors!
LEDS+vibration!
!
Prototype!
3D printed PU!
!
TPU rubber!
ABS harness!
Produce and ship
from Foxconn !
Nike stores!
Electronics retailers!
!
App stores!
Nike+ website!
!
Free app!
Rev. share from 3rd
party apps!
!
!
Device $149!
!
!
Make you fitter!!
@ClaroPartners
#iotcanvas

20. Other interesting initiatives!

21. Helping
IoT
creators
develop
meaningful
offerings
in
the
Internet
of
Things
Looking
for
startups,
corporate
partners,
mentors
and
accredited
investors:
iot@claropartners.com
Sh
ap
e
Refi
ne
idea
Shape
Refine
idea
Build
Beta
launch
Sell
Early
adopAon
DEMO
DAY
DEMO
DAY
2.
Mentor-­‐intensive
accelerator
focused
on
Smart
Data
&
Internet
of
Things
1.
IoT
labs
bring
together
designers,
developers,
makers
and
strategists
to
learn,
create
and
prototype
an
Internet
of
Things
offering
–
claropartners.com/iotlab
EXPLORE
1
IDEATE
+
PITCH
2
DEVELOP
3
PROTOTYPE
4
PRESENT
5

22. Thanks!!