22. NFWhat?
Near field communication (NFC), allows for simplified transactions,
data exchange, and wireless connections between two devices in close
proximity to each other, usually by no more than a few centimeters.
25. "As mobiles become payment
devices, the ability to buy off a poster
in a bus shelter or a shopping mall is
going to be transformative."
-William Eccleshare
CEO, ClearChannel
26. 1. Every brand needs a mobile strategy.
2. Loyalty and payment centre stage.
30. Slow data Fast data
Web analytics Social media mentions
Media performance Sales
Brand tracking CPA / CTR
Customer information The weather
31. Slow data Fast data Unlimited Fast Fast
+ + Storage + Networks + Computers
Real time media trading
Dynamic creative optimisation
Individual / Household targeting
Dynamic landing pages
Long term planning data
Customer insights
R&D
55. 1. Social will become part of everything.
2. Everything will get connected.
3. An audience of one.
56. Now Next
1. Every brand needs a mobile strategy. 1. Social will become part of everything.
2. Loyalty and payment centre stage. 2. Everything will get connected.
3. Everyone is in the data business. 3. An audience of one.