Now & Next - Mediacom

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Now & Next - Mediacom

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Now & Next - Mediacom

  1. 1. Now & Next
  2. 2. Now & Next 2012.
  3. 3. “The best way to predict the future is to invent it.” - Alan Kay
  4. 4. “The best way to predict the future is to invent it.” - Alan Kay
  5. 5. “The future is already here. It’s just unevenly distributed.” - William Gibson
  6. 6. Current FutureTechnology Technology
  7. 7. Current Future BehaviourTechnology Technology
  8. 8. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  9. 9. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  10. 10. Calls + SMS
  11. 11. Calls + SMS Email Apps + BrowsingSource: AppsFire Mobile Usage Report, January 2011.
  12. 12. 2011 2012Source: Gartner, April 2011.
  13. 13. Source: IDC APAC, September 2011
  14. 14. iPod (236,000)Source: Apple, 2011 Launch +9 months
  15. 15. iPhone (3,700,000) iPod (236,000)Source: Apple, 2011 Launch +9 months
  16. 16. iPad (14,800,000) iPhone (3,700,000) iPod (236,000)Source: Apple, 2011 Launch +9 months
  17. 17. It’s portable. It’s entertaining.It knows where I am. It’s a camera. It can hear. It can speak. It’s touchy.
  18. 18. 1. Every brand needs a mobile strategy.
  19. 19. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  20. 20. NFWhat? Near field communication (NFC), allows for simplified transactions,data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters.
  21. 21. 600,000 450,000 300,000 150,000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Source: IHS iSuppli, May 2011
  22. 22. "As mobiles become paymentdevices, the ability to buy off a posterin a bus shelter or a shopping mall is going to be transformative." -William Eccleshare CEO, ClearChannel
  23. 23. 1. Every brand needs a mobile strategy.2. Loyalty and payment centre stage.
  24. 24. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  25. 25. “Data is the new oil”
  26. 26. “Data is the new oil”Data is the new water.
  27. 27. Slow data Fast data Web analytics Social media mentions Media performance Sales Brand tracking CPA / CTRCustomer information The weather
  28. 28. Slow data Fast data Unlimited Fast Fast + + Storage + Networks + Computers Real time media trading Dynamic creative optimisation Individual / Household targeting Dynamic landing pages Long term planning data Customer insights R&D
  29. 29. Pragmatic Chaos. 10% better.$1,000,000 prize.
  30. 30. "A squirrel dying in front of your housemay be more relevant to your interests right now than people dying in Africa." - Mark Zuckerberg.
  31. 31. 57 signals.
  32. 32. 1. Every brand needs a mobile strategy.2. Loyalty and payment are going to becentre stage.3. Everyone is in the data business.
  33. 33. Current Future BehaviourTechnology Technology
  34. 34. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  35. 35. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  36. 36. 1. Social will become part of everything.
  37. 37. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  38. 38. By year end 2012, physical sensors will create 20% of non-video internet traffic.Source: Gartner,
  39. 39. By year end 2012, physical sensors will create 20% of non-video internet traffic. All your stuff is about to get online.Source: Gartner,
  40. 40. 1. Social will become part of everything.2. Everything will get connected.
  41. 41. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  42. 42. “The computer industry is converging with the television industry in the same sense that the automobile converged with the horse.” - George Gilder
  43. 43. There are no masses; there are only ways of seeing people as masses.
  44. 44. There are no masses; there are only ways of seeing people as masses.
  45. 45. •Addressability (through data)•Interactivity (through mobile and tablets)•Socialness (through connectivity)
  46. 46. 1. Social will become part of everything.2. Everything will get connected.3. An audience of one.
  47. 47. Now Next1. Every brand needs a mobile strategy. 1. Social will become part of everything.2. Loyalty and payment centre stage. 2. Everything will get connected.3. Everyone is in the data business. 3. An audience of one.
  48. 48. Thanks.

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