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Now & Next
Now & Next
  2012.
“The best way to predict the
   future is to invent it.”
                        - Alan Kay
“The best way to predict the
   future is to invent it.”
                        - Alan Kay
“The future is already here. It’s
  just unevenly distributed.”
                         - William Gibson
Current          Future
Technology   Technology
Current                      Future
             Behaviour
Technology               Technology
Mobile & Tablet
Current                          Future
             Behaviour
             NFC
Technology                   Technology
             Big Data
Mobile & Tablet
Current                          Future
             Behaviour
             NFC
Technology                   Technology
             Big Data
Calls + SMS
Calls + SMS           Email   Apps + Browsing




Source: AppsFire Mobile Usage Report, January 2011.
2011   2012



Source: Gartner, April 2011.
Source: IDC APAC, September 2011
iPod (236,000)
Source: Apple, 2011   Launch   +9 months
iPhone (3,700,000)

                                           iPod (236,000)
Source: Apple, 2011   Launch   +9 months
iPad (14,800,000)




                                           iPhone (3,700,000)

                                           iPod (236,000)
Source: Apple, 2011   Launch   +9 months
It’s portable.
    It’s entertaining.
It knows where I am.
      It’s a camera.
        It can hear.
       It can speak.
         It’s touchy.
Now & Next - Mediacom
Now & Next - Mediacom
1. Every brand needs a mobile strategy.
Mobile & Tablet
Current                          Future
             Behaviour
             NFC
Technology                   Technology
             Big Data
NFWhat?
 Near field communication (NFC), allows for simplified transactions,
data exchange, and wireless connections between two devices in close
 proximity to each other, usually by no more than a few centimeters.
600,000



                                450,000



                                300,000



                                150,000



                                     0
                                          2004 2005   2006   2007   2008   2009   2010   2011   2012 2013   2014   2015




Source: IHS iSuppli, May 2011
Now & Next - Mediacom
"As mobiles become payment
devices, the ability to buy off a poster
in a bus shelter or a shopping mall is
     going to be transformative."
                            -William Eccleshare
                            CEO, ClearChannel
1. Every brand needs a mobile strategy.
2. Loyalty and payment centre stage.
Mobile & Tablet
Current                          Future
             Behaviour
             NFC
Technology                   Technology
             Big Data
“Data is the new oil”
“Data is the new oil”
Data is the new water.
Slow data             Fast data




    Web analytics      Social media mentions
 Media performance             Sales
   Brand tracking            CPA / CTR
Customer information        The weather
Slow data       Fast data             Unlimited           Fast           Fast
            +                   +      Storage     +    Networks   +   Computers




                         Real time media trading
                      Dynamic creative optimisation
                     Individual / Household targeting
                          Dynamic landing pages
                         Long term planning data
                            Customer insights
                                   R&D
Pragmatic Chaos.
   10% better.
$1,000,000 prize.
"A squirrel dying in front of your house
may be more relevant to your interests
 right now than people dying in Africa."
                           - Mark Zuckerberg.
57 signals.
Now & Next - Mediacom
1. Every brand needs a mobile strategy.
2. Loyalty and payment are going to be
centre stage.
3. Everyone is in the data business.
Current                      Future
             Behaviour
Technology               Technology
Social Ubiquity
Current                            Future
      Internet of Things
                   Behaviour
Technology                     Technology
     The Lounge Room
Social Ubiquity
Current                            Future
      Internet of Things
                   Behaviour
Technology                     Technology
     The Lounge Room
Now & Next - Mediacom
Now & Next - Mediacom
Now & Next - Mediacom
1. Social will become part of everything.
Social Ubiquity
Current                            Future
      Internet of Things
                   Behaviour
Technology                     Technology
     The Lounge Room
By year end 2012, physical sensors
                      will create 20% of non-video
                              internet traffic.




Source: Gartner,
By year end 2012, physical sensors
                      will create 20% of non-video
                              internet traffic.

                   All your stuff is about to get online.


Source: Gartner,
Now & Next - Mediacom
Now & Next - Mediacom
1. Social will become part of everything.
2. Everything will get connected.
Social Ubiquity
Current                            Future
      Internet of Things
                   Behaviour
Technology                     Technology
     The Lounge Room
“The computer industry is converging
  with the television industry in the
  same sense that the automobile
     converged with the horse.”
                           - George Gilder
There are no masses; there are only
 ways of seeing people as masses.
There are no masses; there are only
 ways of seeing people as masses.
•Addressability (through data)
•Interactivity (through mobile and tablets)
•Socialness (through connectivity)
1. Social will become part of everything.
2. Everything will get connected.
3. An audience of one.
Now            Next




1. Every brand needs a mobile strategy.   1. Social will become part of everything.
2. Loyalty and payment centre stage.      2. Everything will get connected.
3. Everyone is in the data business.      3. An audience of one.
Thanks.

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Now & Next - Mediacom

  • 2. Now & Next 2012.
  • 3. “The best way to predict the future is to invent it.” - Alan Kay
  • 4. “The best way to predict the future is to invent it.” - Alan Kay
  • 5. “The future is already here. It’s just unevenly distributed.” - William Gibson
  • 6. Current Future Technology Technology
  • 7. Current Future Behaviour Technology Technology
  • 8. Mobile & Tablet Current Future Behaviour NFC Technology Technology Big Data
  • 9. Mobile & Tablet Current Future Behaviour NFC Technology Technology Big Data
  • 11. Calls + SMS Email Apps + Browsing Source: AppsFire Mobile Usage Report, January 2011.
  • 12. 2011 2012 Source: Gartner, April 2011.
  • 13. Source: IDC APAC, September 2011
  • 14. iPod (236,000) Source: Apple, 2011 Launch +9 months
  • 15. iPhone (3,700,000) iPod (236,000) Source: Apple, 2011 Launch +9 months
  • 16. iPad (14,800,000) iPhone (3,700,000) iPod (236,000) Source: Apple, 2011 Launch +9 months
  • 17. It’s portable. It’s entertaining. It knows where I am. It’s a camera. It can hear. It can speak. It’s touchy.
  • 20. 1. Every brand needs a mobile strategy.
  • 21. Mobile & Tablet Current Future Behaviour NFC Technology Technology Big Data
  • 22. NFWhat? Near field communication (NFC), allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters.
  • 23. 600,000 450,000 300,000 150,000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: IHS iSuppli, May 2011
  • 25. "As mobiles become payment devices, the ability to buy off a poster in a bus shelter or a shopping mall is going to be transformative." -William Eccleshare CEO, ClearChannel
  • 26. 1. Every brand needs a mobile strategy. 2. Loyalty and payment centre stage.
  • 27. Mobile & Tablet Current Future Behaviour NFC Technology Technology Big Data
  • 28. “Data is the new oil”
  • 29. “Data is the new oil” Data is the new water.
  • 30. Slow data Fast data Web analytics Social media mentions Media performance Sales Brand tracking CPA / CTR Customer information The weather
  • 31. Slow data Fast data Unlimited Fast Fast + + Storage + Networks + Computers Real time media trading Dynamic creative optimisation Individual / Household targeting Dynamic landing pages Long term planning data Customer insights R&D
  • 32. Pragmatic Chaos. 10% better. $1,000,000 prize.
  • 33. "A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa." - Mark Zuckerberg.
  • 36. 1. Every brand needs a mobile strategy. 2. Loyalty and payment are going to be centre stage. 3. Everyone is in the data business.
  • 37. Current Future Behaviour Technology Technology
  • 38. Social Ubiquity Current Future Internet of Things Behaviour Technology Technology The Lounge Room
  • 39. Social Ubiquity Current Future Internet of Things Behaviour Technology Technology The Lounge Room
  • 43. 1. Social will become part of everything.
  • 44. Social Ubiquity Current Future Internet of Things Behaviour Technology Technology The Lounge Room
  • 45. By year end 2012, physical sensors will create 20% of non-video internet traffic. Source: Gartner,
  • 46. By year end 2012, physical sensors will create 20% of non-video internet traffic. All your stuff is about to get online. Source: Gartner,
  • 49. 1. Social will become part of everything. 2. Everything will get connected.
  • 50. Social Ubiquity Current Future Internet of Things Behaviour Technology Technology The Lounge Room
  • 51. “The computer industry is converging with the television industry in the same sense that the automobile converged with the horse.” - George Gilder
  • 52. There are no masses; there are only ways of seeing people as masses.
  • 53. There are no masses; there are only ways of seeing people as masses.
  • 54. •Addressability (through data) •Interactivity (through mobile and tablets) •Socialness (through connectivity)
  • 55. 1. Social will become part of everything. 2. Everything will get connected. 3. An audience of one.
  • 56. Now Next 1. Every brand needs a mobile strategy. 1. Social will become part of everything. 2. Loyalty and payment centre stage. 2. Everything will get connected. 3. Everyone is in the data business. 3. An audience of one.