A short dive into the fun world of 'digital physical' - the world of Internet of Things and how it's relevant to your brand.

1. A look quick look into the world of digital physical and it’s meaning for your brand.
INTERNET OF
THINGS
Presentation by @rhyshillman,
Digital Strategist at GPY&R Melbourne.

2. Oh No! Another
advertising
buzzword.... RUN
AND HIDE!

3. Well to be fair, it has been around since 1999,
first coined by Kevin Ashton. Don’t recognise
the name? Well Kevin was THE dude behind
RFID (Radio-Frequency Identification).

4. “ So, since Ashton coined the term, who better to simply explain it?
The Internet of Things is a term
that describes where the Internet
is connected to the physical
world via ubiquitous sensors
“

5. It’s been around for 10+ years, if you still
don’t like the phrase, well... this is me right
now....

6. Cool, so we’ve dealt with the phrase... So how
about we put a little thought into how The
Internet of Things is currently being used.

7. “PARKSIGHT”

8. ISSUE
Parking is a problem in LA (most big
cities, but it’s launched here) and it
is having an adverse effect on
climate change...

9. INSIGHT
“45% of surveyed drivers were
circling blocks, looking for
street parking” - NYU Study.
If you can reduce the hassle involved with
getting a car-park, you are reducing the
overall time a vehicle is running.
Therefore contributing less greenhouse
gasses into the atmosphere...

10. SOLUTION
StreetLine worked with Cisco to develop
‘ParkSight’. A mobile app that used
industry leading sensor technology to
provide realtime data straight to your
mobile phone.
Helping drivers easily locate open parking
spaces, reducing overall engine run-time.

11. SOLUTION
StreetLine worked with Cisco to develop
‘ParkSight’. A mobile app that used
industry leading sensor technology to
provide realtime data straight to your
mobile phone.
Helping drivers easily locate open parking
spaces, reducing overall engine run-time.

12. SOLUTION
StreetLine worked with Cisco to develop
‘ParkSight’. A mobile app that used
industry leading sensor technology to
provide realtime data straight to your
mobile phone.
Helping drivers easily locate open parking
spaces, reducing overall engine run-time.

13. “TWINE”

14. ISSUE
While technology such as our mobile
phones, cars & computers have evolved
rapidly over the last 20 years, other
important every day products haven’t.

15. INSIGHT
In an ever busy life, consumers demand
tools that streamline their every day tasks
without having a masters degree in
electronic engineering.
We can get an alert on our phone about
the news, bills, or who’s posted on our
Facebook wall - But what about when
we’ve left the garage door open or you’ve
got a leak in your plumbing?

16. SOLUTION
“Twine” - A new Digital Physical adaption
created to keep you connected.
With the ability to detect temperature,
orientation, magnetic switch, moisture
and breakouts, which once set off will
alert you via anything from email, through
to text. You now have digital accessibility
to your truly ‘smart’ house

17. SOLUTION
“Twine” - A new Digital Physical adaption
created to keep you connected.
With the ability to detect temperature,
orientation, magnetic switch, moisture
and breakouts, which once set off will
alert you via anything from email, through
to text. You now have digital accessibility
to your truly ‘smart’ house

18. SO WHAT ELSE IS OUT
THERE?

19. “IFTTT”
IFTTT (If This Then That) is a social service tool,
allowing you to make simple connections
between your digital lives via API hook-ups.
A trigger (for example a new article on BuzzFeed
is posted) occurs, you can then set up one of
hundreds of actions on another platform, so
every time there is a new article it automatically
tweets for you or stores on Pocket to read later...
RSS Feed on steroids!

20. “IFTTT”
IFTTT (If This Then That) is a social service tool,
allowing you to make simple connections
between your digital lives via API hook-ups.
A trigger (for example a new article on buzzFeed
is posted) occurs, you can then set up one of
hundreds of actions on another platform, so
every time there is a new article it automatically
tweets for you or stores on Pocket to read later...
RSS Feed on steroids!

21. “NO PLACE LIKE HOME”
Remember Dorothy’s infamous red shoes that
could take her home from anywhere at the click
of a heel?
Well, Dominic Wilcox made these using
imbedded GPS and LED technology. Combining
for the ability to guide you back to your pre-set
‘home’ destination
While not the most overly useful tool when
compared to a Mobile phone in 2012, it’s still an
exciting new little prototype, combining existing
tech to make something new and interesting.

22. “NO PLACE LIKE HOME”
Remember Dorothy’s infamous red shoes that
could take her home from anywhere at the click
of a heel?
Well, Dominic Wilcox made these using
imbedded GPS and LED technology. Combining
for the ability to guide you back to your pre-set
‘home’ destination
While not the most overly useful tool when
compared to a Mobile phone in 2012, it’s still an
exciting new little prototype, combining existing
tech to make something new and interesting.

23. BUT WHAT’S STOPPING
INTERNET OF THINGS
TAKING OVER THE WORLD?

24. The challenge for The Internet of Things
service providing products, is that major
clients need the bravado to adopt them,
commercialisation is key to evolution!

25. THIS IS ALL COOL AND
WHATEVER... BUT HOW IS IT
RELEVANT TO MY BRAND?

26. The Internet of Things gives brands the ability
to connect human acts, nature, machines,
objects and information in both physical and
virtual spaces. Talking, interacting and
empowering the end user.

27. Instead of talking to potential users like kids,
give them some utility based content that
they can engage with, feel a part of, and
overall bring them closer to your brand.
Seriously, I’m not going to go on about it as
it’s old news now, but look what R/GA & Nike
did with their Fuel Band... It’s all there for you,
dive in and start having a play.

28. SO WHAT DOES THE
FUTURE HOLD?...

29. SO WHAT DOES THE
FUTURE HOLD?...
YOU TELL ME.

30. SO WHAT DOES THE
FUTURE HOLD?...
YOU TELL ME.
ASSESS YOUR ISSUE,
INSIGHT AND OPPORTUNITY
THEN GO GET DIGITALLY
CREATIVE.

31. come chat
with me on
twitter.
www.twitter.com/rhyshillman
@rhyshillman
this is me,
coolin’.