Web 2.0 involves user-generated content and participation on platforms like Wikipedia, rather than traditional top-down websites. The European Union's "demos" includes grassroots participation feeding into Brussels institutions. Charts show expanding social networks like Facebook and unique visitors to websites from 2008-2009. The document provides tips for individuals and organizations to link into relevant networks, establish an online presence and presence, and weave their issues into the blogosphere and social media to engage wider communities.

1. Web 2 EU
from publication to participation
Web 2.0: the internet as a platform
for interaction and user-generated content
If Web 1 meant Britannica online, Web 2.0
is Wikipedia: participatory publishing
EU: the European Union demos
Not just the political machine in Brussels,
but everything that feeds into it: from
grass roots through to the institutions
Monday, 1 June 2009

2. An expanding
web2iverse
Facebook
YouTube
Twitter
LinkedIn
BBC News
Unique visitors, April 2008 - April 2009
Monday, 1 June 2009

3. How 2 web 2
link into relevant networks
put a face on your online presence
weave your issues into blogosphere fabric
tweet your way to a wider community
be active on a blog platform
establish trust with your online presence
Monday, 1 June 2009