My slides for a session on "Social Media: Creating Connections" at The Oregon Outdoor Recreation Summit, held in Bend, May 2019. https://web.cvent.com/event/35c64214-6682-46f7-8533-dc08c29a8f33/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce

1. Where have we come from – Impact – Implications
Damian Radcliffe > @damianradcliffe
May 2019
Social Media: Creating Connections

2. Social Media
isn’t that old!
Easy to forget

4. • 2.38 billion monthly active users as Q1 2019. 1.56 billion a day.
• 2.7 billion MAU (2.1 billion daily) across the Facebook family.
• Mobile worth 93% of ad revenue. Revenue $15.08 billion in Q1 ‘19.

5. Instagram hit 1 billion users last year
Acquired by Facebook in 2012 for $1 billion

7. • 1.5 billion + Users
• 500 hours of new
video uploaded every
minute
• 70% of views on
mobile
Launched 2005

8. That’s 30,000 hours in this hour
Akin to 1250 days… That’s almost 3.5 years

9. A new generation of “stars”

11. Cuts across borders

12. People Spend 1/7 of Their
Waking Lives on Social Media

13. Impact

14. 7 x implications for newsrooms

15. 1. How we tell stories

16. Mobile First services
"The challenge is not to get
the story published, but to
get the story into people’s
feeds — into their Twitter
timelines, into their inbox
and into their chat."
- Zach Seward, Quartz
-----------------
Buzzfeed gets:
• 50% referrals via mobile
• 75% via social BBC News Video on Instagram

17. 2. Creating new genres
Like social video

18. New genre with new rules

19. Social Video is NOT TV

20. 3. Where we find stories

21. Content breaking on social

23. 4. Emergence of new ethics

24. New Platforms + Behaviours = New Ethics?

25. 5. Content Distribution

26. https://techcrunch.com/wp-
content/uploads/2015/06/nowthis-
distribution.png?w=730&crop=1

27. 6. Trust issues

28. The rise of “Fake News”

29. 7. Direct line to the public

30. Opportunity for brands and celebs

31. The rise of the social media influencer….

32. What this means for you

33. 1. Change in this space is constant

34. Remember these…
Where you place your bets

43. 2. Punch through + grab attention

44. 3. Facebook is too big to ignore

45. 4. Mobile. Mobile. Mobile.
• Traditional social media
• Video
• Live video
• Chat/Messaging
• eCommerce

46. 5. A different user experience

47. 6. Visual networks growing fast

48. 7. Embrace platform differences

49. 8. Experiment

50. “If you‘re not moving
forward, it's over.”
Margaret Sullivan, former public editor of The New York Times
Be a shark9:

51. Thanks for listening.
Email: damianr@uoregon.edu
Twitter: @damianradcliffe
Web: www.damianradcliffe.com